HubSpot TV - The New Rules of Marketing with Guest David Meerman Scott

Local to Boston? Come to the HubSpot TV live taping this upcoming Friday with guest Steve Garfield, author of Get Seen: Online Video Secrets to Building Your Business. We're going to include the studio audience in the show for the first time, and there will be beer and snacks for all.

Date: January 15, 2010 from 3:30 PM - 5:00 PM (EST)
Register: http://hsgetseen.eventbrite.com
Hashtags: www.hubspot.tv #getseen

 

"The New Rules of Marketing with David Meerman Scott"

Episode #74 - January 8, 2010
(Episode length: 29 minutes, 26 seconds)

Intro

• How to interact on Twitter: @karenrubin, @mvolpe and @dmscott with www.HubSpot.tv in your tweet.
• Subscribe in iTunes: http://itunes.hubspot.tv/
• New Webinar! January 13th at 1PM ET - Website Redesign in 2010: Register here: http://bit.ly/redesign-2010

Welcome David Meerman Scott

• New edition of The New Rules of Marketing & PR
• What's different in the new book?
  
• Have the rules of marketing changed how you expected them to when you wrote the New Rules two years ago?
• What is going to be different in the next edition? Where do you expect marketing to go in the next 5-10 years?
• You were on a podcast earlier this week and you ranted for a while about measuring ROI in marketing?

Google Ad Words New Lead Gen Tool

• Why Marketers Should Be Dubious of Google AdWords New Lead Capturing Tool
  
• "If you received an invite to beta test and have ads running in position #1, your prospects have the option to click a link under the PPC ad (this can be a customizable call to action) which opens a contact form. The prospect can then use this form to submit their contact information to you without ever leaving Google search results."
• Google owns your leads' information.
• You have to manage your leads with Google.
• No immediate benefit to your prospect after they request a phone call.
• Marketing Takeaway: Most businesses should drive conversions on their site and own their lead data.

Business Blogs Average 12 Times More Subscribers by Email Than by RSS

• Business Blogs Average 12 Times More Subscribers by Email Than by RSS
  
• "average email subscriptions for these blogs were 12 times more than average RSS subscriptions."
• "Some industries, however, exhibit trends of relative parity. Two industries with close numbers of e-mail and RSS subscriptions are software and Marketing/SEO (online marketing)."
• Marketing Takeaway: Use business blogging software that allows your readers to subscribe via email to increase subscriptions.

Small Businesses That Blog Have 102% More Twitter Followers

• Small Businesses That Blog Have 102% More Twitter Followers
  
• "A new study of 2,100 HubSpot customers reveals that companies that blog have 79% more Twitter followers than those that don't."
• "We compared 942 small-business customers (customers with less than 15 employees) and discovered that small businesses that blog on average have 102% more Twitter followers than those who don't."
• " Blogging increases Twitter reach by 113% for B2B companies and 30% for B2C companies."
• * Marketing Takeaway:* Your social media strategy will fail without a good content creation strategy.

Forum Fodder

• Question from http://inbound.org from m2
  
• Is it OK to link to my web site in my blog posts
• "I've been told that I shouldn't link to my web site in my blog posts. When I post about another company that I have a relationship with I include a sentence like "...Other Company and My Company..." Other Company is a link but I have not been linking My Company. Is there any reason I shouldn't add the link?"

Marketing Tip of the Week: Read the New Rules of Marketing!

Closing

Free Inbound Marketing University Online Training Program

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Posted by Rebecca Corliss on Tue, Jan 12, 2010 @ 10:30 AM