For some reason, I’ve been obsessed with trying to condense ideas into as few words as possible. I find the wordsmithing oddly enjoyable. But, it seems I’m not alone. Recently, I posted an article with startup advice in exactly three words. The article was retweeted over 1,200 times and got over 500 contributions from people that are clearly much better at this sort of thing — and perhaps, equally disturbed.
So, I thought I’d take a stab at distilling down some advice into “marketing triplets” (marketing advice in exactly three words). To help get you inspired, I included a photo of three kittens looking moderately cute -- which satisfies several of the items below, not just #11.
So, scan through and make up your own. I promise, it'll be fun!
Marketing Triplets: Advice In Exactly Three Words
1) Spark a conversation. [tweet]
2) Dissect your data. [tweet]
3) Hire a writer. [tweet]
4) Don’t spam people. [tweet]
5) Say something useful. [tweet]
6) Try something new. [tweet]
7) Always be human. [tweet]
8) Don’t kill trees. [tweet]
9) Invest in relationships. [tweet]
10) Measure what matters. [tweet]
11) Use kittens judiciously. [tweet]
12) Create a community. [tweet]
13) Fail more frequently. [tweet]
14) Attempt awesome feats. [tweet]
15) Help promote others. [tweet]
16) Encourage everyone's participation. [tweet]
17) Design for results. [tweet]
18) Give up control. [tweet]
19) Be more empathetic. [tweet]
20) Use fewer words. [tweet]
21) Make subscribing easy. [tweet]
22) Uncurb your enthusiasm. [tweet]
23) Reduce cold calling. [tweet]
24) Train internal talent. [tweet]
25) Resist trying trickery. [tweet]
26) Eschew feeling entitled. [tweet]
27) Run a survey. [tweet]
28) Bet on believers. [tweet]
29) Solve for users. [tweet]
30) Craft clever copy. [tweet]
31) Occasionally wear underwear. [tweet]
32) Make searchers happy. [tweet]
33) Share your wisdom. [tweet]
34) Make people smile. [tweet]
35) Learn to love. [tweet]
36) Guess, then test. [tweet]
37) Avoid unfunny people. [tweet]
38) Read other blogs. [tweet]
39) Ask interesting questions. [tweet]
40) Write guest posts. [tweet]
41) Twitter isn't everything. ~Rand Fishkin [tweet]
42) Build natural links. ~Neil Patel [tweet]
43) Respect customer power. ~Anita Campbell [tweet]
44) Make customers heroes. ~Chris Brogan [tweet]
45) Why before what. ~Avinash Kaushik [tweet]
46) Unique and valuable. ~Guy Kawasaki [tweet]
47) Always have fun. [tweet]
What I’d like from you: Your very own triplets! Try saying something that captures a piece of marketing advice or insight into
exactly three words. You can post your triplet suggestion as a comment here, or to get even more fame and glory, post it as a tweet and use the hashtag #MktgTriplet. We’ll pick out our favorite triplets and include them in a future blog post, a future book or simply retweet you from our uber-powerful twitter accounts. But forget the fame and fortune, if I know you, you’ll do it just for the fun.
We'll plan to take the best submissions and incorporate them into a book, music video or interpretive ice sculpture.
Or, to reduce the guilt you'll feel for not contributing one of your own, you can simply pick your favorite from the list above and tweet it (we even made it easy for you).
I'm hoping marketing people are going to be exceptional at generating these marketing triplets than startup people. So, lets say . The goal is to get over 1,300 retweets and 600 contributions.
Ready? Go! Lets see what you can do.