COMMENTS
I rather enjoy this for two reasons. First, I'm a sucker for closely related color graphs.
Second, the point is valid but I wonder what demographic this will mean for the staff of these Web augmented firms. If the Web site is doing most of the traffic driving, could some of the employees become unnecessary? I doubt it, but there might be some who would attempt to see a coraliation.
I also find it interesting that the raise in the relevance of Web sites comes on the back of a recession. Perhaps business models have evolved so that Web sites must be more important at the price of personal.
Excellent post!
Great post. I was going to offer another point of view before I read that you're talking just about services firms.
It is common to take the last point of marketing contact as the one that had the most influence. When we
measure marketing, there tends to be a belief the thing we measured as coming before the conversion, caused the conversion. This is often at the expense of the long line of touch points that came before.
Because our websites are so easy to measure, we might believe it is responsible for more customers than it would if it stood alone.
I agree with Chris that it really is more complex than just the website driving the buying decision. However, I do agree with the post that websites are a key driver in the sales cycle.
When someone first comes in contact with your business (referral, networking, search engine etc) I think your website is a key driver in the person taking the next step in doing business with your company. A poorly designed website or one that lacks clear and cohesive content will loose you alot of business.
Website really influences the people most when buying or purchasing something. That's why, many marketers started internet marketing. Thank you for this very informative post. I will include this on my blog about
www.decentreview.com/blog">internet marketing.
Website really influences the people most when buying or purchasing something. That's why, many marketers started internet marketing. Thank you for this very informative post. I will include this on my blog about <a href"http://www.decentreview.com/blog">internet marketing.
Website really influences the people most when buying or purchasing something. That's why, many marketers started internet marketing. Thank you for this very informative post. I will include this on my blog about
internet marketing.
trying to view this webinar (missed the live one) the link sent to me in my e-mail takes me to a completely different webinar (social media) What is the correct link to view the Web Redesign webinar?
great post. i've learned a lot from this. thanks a lot for sharing.
Very informative and knowledgeable post! Thank You!
What a great piece of insight! Glad to have found this post and Hubspot because of it.