COMMENTS
TurboTax gets it - last year they even had special google ads with Twitter feeds showing TurboTax tweets.
This year when I filed my taxes with them (somehow managed to do that early this year) when I was done they had a "share this on Facebook" button to let your Faceboook friends know you filed your taxes and that you did it with TurboTax.
I didn't use the Facebook button share button (I'm just content to share that fact in HubSpot blog comments), but it shows that TurboTax is definitely thinking forward on their marketing opportunities!
Twitter is such a versatile medium, we've seen many companies successfully using it as a customer service tool. Should Turbo Tax have a designated Customer Service account and then a general account for more general updates? Or keep it all under one roof?
Dear Mr. Shah,
My name is Chaoqun (Charles) Xiang, I am a Marketing Communication student in Stuart School of Business, Illinois Institute of Technology, and serve as President of a student organization called Stuart Marketing Association.
Recently I've read some of your articles on Hubspot's website, which I think it's a great place for resources.(I first knew Hubspot from BMA breakfast in which your Marketing VP Mr. Volpe gave us a wonderful presentation on inbound marketing). Your blog is WONDERFUL!
After reading your blog, I started thinking that it would be great if we can have some marketing gurus like you to give our marketing students a speech. So I am writing to invite you to come to our school, which located at 565 W. Adams St., to give us a talk. Would you be willing to share your expertise with us?
Actually as part of the plan for this semester, we are inviting a series of guest speakers from marketing industry to give speeches on different aspects of marketing communications so that we can get a sense of what's going on in the real world outside of academic learning. It would be great if you can share with us the role of blogs in marketing.
I look forward to hearing from you!
Yours,
Chaoqun (Charles) Xiang
President
Stuart Marketing Association
Stuart School of Business
Illinois Institute of Technology
Cell: 312 532 9428
It's the old adage, for business and life in general: you have to give to get. Turbo Tax is very smart.
I'm Christine from TurboTax. Thanks for the kind blog post and comments. We've got a big cross-functional team of folks who work really hard over here to make our social efforts come to fruition -they're going to be pretty excited to see this post.
Walter, I think you had my favorite comment (This may go on my wall) "TurboTax gets it." Is it wrong to be excited about that one? (B/c I am!)
For the record, we're also interested in comments with suggestions for improvement.
Thanks again for the nice post,
Christine Morrison, TurboTax Social Media Marketing Manager
Christine, does saying you could actually pay our taxes count as a suggestion?
Just kidding. Thanks for setting a good example for other companies.
Merryl, you are not kidding! I would be the first in line for that program.
-Christine
Great post, for both letting us know how TurboTax is using Twitter and the many reasons of why it's a great idea.
As a marketing professional who specializes in LinkedIn, I appreciate a blog posting streteching my knowledge of other social media, that helps me answer client questions such as "Why Twitter?"