Anna Darling, a struggling marketer on a mission to bring inbound marketing to Outbound Enterprises, refuses to adhere to her company's dated and ineffective marketing methods. As she suffers the wrath of her boss and colleagues, her best friend offers encouragement and an office romance fuels her fire.
Through her struggle, Anna learns that through faith, courage and data ... anything is possible.
Coming to a marketing team near you.
CREW
Director and Film Editor:
Rebecca Corliss
Hair and Design:
Shannon Sweetser
Set Crew:
Rebecca Churt
&
Roshni Mirchandani
CAST
The Inbound Marketer:
Julie Devaney
The Romantic:
Stephen O'Keefe
The Boss:
Buck Flather
The Best Friend:
Pamela Seiple
The Sales Guy:
Kyle James
How to Use Online Video for Inbound Marketing
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Inbound Marketing Blog Feed
Talmadge Boyd 8:42 AM on February 03, 2010
Nice use of the teams around you to produce something in house. Would love to hear about the thought processes behind it.
Tara Allen 8:53 AM on February 03, 2010
Great job - I'm inspired to do something similar for my business. You guys are a great resource for smaller operations like me needing some help in the creative aspect of marketing and promotion. Keep up the good work.
Rebecca Corliss 9:06 AM on February 03, 2010
Talmadge: It was pretty simple. I wanted to do a creative video project and tried to think of something we hadn't done before. We all love MadMen (thus the style), and I got a ton of enthusiastic people who wanted to take a shot at acting in the video-- and did absolutely amazing!
I'm always impressed by my talented colleagues at HubSpot. Makes me proud. :)
Chaa Creek 9:07 AM on February 03, 2010
Hubspot rocks! The best SEO and Internet Marketing website that I know!
Chris 9:13 AM on February 03, 2010
Two Thumbs Way Up!
Talmadge Boyd 9:14 AM on February 03, 2010
Rebecca, you're totally right. It's amazing the talent that we find around us - especially when we have an inspiring project. Great job.
Toni Anicic 9:37 AM on February 03, 2010
Make it a real movie :)
skump 9:55 AM on February 03, 2010
Wow! I can’t wait to see this flick! It looks great! The title should be re-named “Mad Marketing”;) Great job @repcor!!
robert callaghan 9:57 AM on February 03, 2010
Nice one HubSpot, great clip, bring on the full movie!!
Chris Moline, LEED AP 10:23 AM on February 03, 2010
YES! I ate a piece of flooring (eco-friendly) and posted it on YouTube. Of course, the old codgers in the flooring industry laughed at me, but we get more online leads than anyone else in the Carpet One system... It worked and it was fun. You all really know your stuff!
Shipwrecks and treasures of the Caribbean 10:26 AM on February 03, 2010
When will be the full movie out? :)) Really nice!
Calvin Cox 10:30 AM on February 03, 2010
Funny!!! I like it . I like a lot.
Mike Looney 11:38 AM on February 03, 2010
I'm a huge fan of hubspot, but this video just didn't do it for me. Please do not make this movie haha
Merryl Rosenthal 11:42 AM on February 03, 2010
And to think you missed the Oscar nominations by just a few days. Shame. Maybe next year...
Kudos on a great way to get the inbound marketing subject across.
Shannon Sweetser 12:10 PM on February 03, 2010
@Repcor
I'm always amazed at how talented you are - great work on this one. So happy that I could help out with hair & costume a bit, but your directing what superb.
I agree with everyone. You should make it a full length movie!
Let me know if you need my hair-pertise again :D!
Roger Sterling 12:20 PM on February 03, 2010
CIO Magazine just heard from 277 CIOs griping about "outbound marketing". Cold-calls, specifically Their comments were CLASSIC. There's a webinar, featuring some of them, next week, Feb.10. Register here:
http://cioec.com/s/eied97
Jeff Foley 3:04 PM on February 03, 2010
Love it. These videos are great. I'm using some of them to smack people around here about the importance of inbound marketing.
Next up, clearly, is to do a video spoof of the LOST show. Your leads were headed from your website to your CRM system when they disappeared somewhere over the Pacific Ocean.
Owen McGab Enaohwo 4:36 PM on February 03, 2010
I like how you guys use staff to come up with nice videos like this. I am assuming the actors are staff too right?
Rebecca Corliss 5:10 PM on February 03, 2010
Owen: Yep! Everyone works at HubSpot. We're all either on the marketing, customer or sales teams.
Owen McGab Enaohwo 5:14 PM on February 03, 2010
Maybe you guys should do a post on how Entrepreneurs can train staff to become more marketing focused regardless of their specific function in the company. If you have that blog post already advice me on the link to it. Thanks
Rebecca Corliss 5:19 PM on February 03, 2010
Owen:
That's a great idea! I don't think we've written about that specifically before.
In this case, my actors were chosen purely on enthusiasm! Those who volunteered and were available to do the taping after work hours were chosen. (And naturally, they worked the hardest because they were so happy to be a part of it.)
There was no "training;" I just directed and they made magic happen! Aren't they great?!
Vanessa Wakeman 5:20 PM on February 03, 2010
I love it! Great approach for bringing exposure to your offering while keeping us all entertained.
Can't wait for the movie -- can I be an extra?
Dan 11:50 AM on February 04, 2010
Heartbroken to read on Julie's blog that she's attached. :(
Good work on the trailer, guys. :)
Lily Zhu 12:02 PM on February 05, 2010
Nice! Love the trailer and background music!-Lily Zhu
Robert Gallagher 9:13 AM on February 08, 2010
Great job - We love the messaging and medium! Very well done! We want in!
Melissa Smith 11:40 AM on February 17, 2010
omg, that's so me ... my boss, my sales team, my romance. Does she really change marketing for her company in the end??? Is there hope for me yet? I have to know!