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Data From Widgets Shows Facebook is the Top Social Sharing Site

 

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eMarketer Facebook Data Pie ChartIf you haven't already established your business' presence on Facebook, it may be time to jump on the bandwagon and set up a Facebook Business Page.  New data released by eMarketer highlights Facebook as the Web's top hub for social content-sharing via widgets.

The eMarketer report reveals that multiple content-sharing widgets are being used to post content such as article links, videos, photos, etc. primarily to Facebook as opposed to other social media sites (e.g. Twitter).

Content-Sharing Results

  • Facebook accounts for 44% of content shared by the Gigya widget (Twitter is in 2nd place with 29% of content)
  • Facebook accounts for 33% of content shared by the AddThis widget
  • Facebook accounts for 24% of content shared by the AddToAny widget (according to a summer 2009 report)

Why You Should Care

Facebook continues to establish itself as a valuable business platform.  If you're stuck in the mindset that Facebook can only be used as a social mechanism to connect with friends, it may be time to reconsider.  Businesses are increasingly understanding the business value of Facebook and are using the social networking site to achieve their goals.  Chances are you can benefit from it, too.

Are you you promoting your content in social media? Have you set up a Facebook Business Page and a Twitter account for your brand?  Now is as good a time as any!


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comments Comments

Posted by Pamela Seiple on Tue, Feb 23, 2010 @ 12:08 PM

COMMENTS

Facebook for business? Definitely, I was looking for organic garden dirt this week end for my new sustainable farm. I posted my need for good dirt in Arizona. I got a handful of recommendations from friends but no dirt companies pinged me. AND I AM READY TO BUY. Please Scottsdale dirt dealers on Facebook, come ping me; I am actively looking for your product and am ready to buy today :-)

posted on Tuesday, February 23, 2010 at 12:50 PM by Dan Tyre

Nice post. I also think a lot of folks who work online get a little caught up in Twitter, and some of the other newer social sites, while forgetting that most people on the Web are living in Facebook. On top of that, we need to remember that email still dominates sharing (I think you guys have posted about this a couple times). ShareThis put out some nice data on sharing fairly recently...  
 
http://sharethis.com/blog/2009/12/16/the-value-of-sharing-social-engagement/#STS=g610z9vp.1tyc

posted on Tuesday, February 23, 2010 at 12:53 PM by Dave Cunningham

For ads, Facebook definitely has an edge, but what about referrals? what about the ability to use functionality of facebook with the power tools to give and get referrals stay in touch with your clients and investors. Basically if your a Financial Advisor you must have a look at linkedFA.com

posted on Tuesday, February 23, 2010 at 1:38 PM by Jason Bishara

I would love to see the data broken out by B2C vs. B2B

posted on Tuesday, February 23, 2010 at 1:42 PM by Barrett

I would love to see the data broken out by B2C vs. B2B

posted on Tuesday, February 23, 2010 at 1:44 PM by Barrett

Any idea what kinds of sites the Gigya widget is deployed on? Or the demographics of those users? As interesting as this is, I'm really curious if there is a bias because of the source of the info. I'm still floored that Twitter is so big in sharing, at any rate!

posted on Tuesday, February 23, 2010 at 2:10 PM by Jason Kinner

Facebook works super for businesses when people share your products themselves. However, I find it difficult for a business to succeed in finding and responding to clients on Facebook (unlike Twitter). 
 
For example, if I post that I need something like the dirt that Dan was talking about on Facebook chances are my need will go unmet. On the other hand, if I post the same need on Twitter, I get lots of people eager to sell me their dirt!

posted on Tuesday, February 23, 2010 at 3:34 PM by Artesania Mexicana

Facebook works super for businesses when people share your products themselves. However, I find it difficult for a business to succeed in finding and responding to clients on Facebook (unlike Twitter). 
 
For example, if I post that I need something like the dirt that Dan was talking about on Facebook chances are my need will go unmet. On the other hand, if I post the same need on Twitter, I get lots of people eager to sell me their dirt!

posted on Tuesday, February 23, 2010 at 3:34 PM by Artesania Mexicana

Setting up a Facebook page is easy enough. I'm convinced that it builds a brand name and increase customer interaction points. Still, I'm not convinced though that it really drives revenues or sales.

posted on Tuesday, February 23, 2010 at 11:33 PM by K. Teo

Facebook is at the top without a doubt, but the others are not to be ignored either. i found this book helpful for e-commerce http://bit.ly/aKM5NF  

posted on Wednesday, February 24, 2010 at 8:48 AM by Zach Philip

Comments have been closed for this article.