Need to Convince the Boss of the ROI of Inbound Marketing?

by Kirsten Knipp

Date

March 3, 2010 at 8:30 AM

Blogging.   We don't got no stinkin' time for blogging.  skeptical boss

Social Media.   It's for kids.

SEO.   Got it covered.  Outsourced.

Does this sound like something you've heard in marketing meetings at your company?  If it is, then you could be missing out on serious marketing and lead generation opportunities .  Each week we come across a plethora of reports analyzing how companies are using inbound marketing as a key growth strategy

Take your pick from a few we've highlighted below to help make the case to your boss.

Study

Key Findings

The State of Inbound Marketing Report

HubSpot survey of 231 marketing professionals designed to help businesses and marketers understand the benefits of inbound marketing.

Key Finding: Inbound marketing-dominated organizations experienced 60% lower cost per lead than outbound marketing-dominated organizations.

Burson-Marsteller Fortune Global 100 Social Media Study

Roundup of Global Fortune 100 use of social media – showcasing how even traditional brands are using social media to connect more closely with customers.

Key Finding: 79% of the Global Fortune 100 use at least one social media channel with Twitter emerging as the social media platform of choice.

Small Business Success Index™

This study conducted by the University of Maryland’s Robert H. Smith School of Business surveyed 500 small business owners about their social media usage.

Key Finding: Social media adoption doubled among small businesses in the last year.

ROI from Inbound Marketing through Implementing HubSpot Software

Return on Investment analysis documenting how hundreds of HubSpot customers have grown traffic, leads and sales.

Key Finding: Overall, users experienced a 4.2x increase in leads and most saw increases in sales within four months.

What if you could achieve one or more of the results that companies reviewed for these studies are getting?  Consider inbound marketing lately?

Image Credit: Billie Hara

 

Webinar: The 2010 State of Inbound Marketing

2010 State of Inbound Marketing

Listen to Mike Volpe, VP of Marketing at HubSpot for a 30 minute overview of the 2010 State of Inbound Marketing!

Download the webinar now to learn how more than 230 professionals have been using inbound marketing to transform their businesses.


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