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Need to Convince the Boss of the ROI of Inbound Marketing?

 

.

Blogging.  We don't got no stinkin' time for blogging.  skeptical boss

Social Media.  It's for kids.

SEO.  Got it covered.  Outsourced.

Does this sound like something you've heard in marketing meetings at your company?  If it is, then you could be missing out on serious marketing and lead generation opportunities.  Each week we come across a plethora of reports analyzing how companies are using inbound marketing as a key growth strategy. 

Take your pick from a few we've highlighted below to help make the case to your boss.

Study

Key Findings

The State of Inbound Marketing Report

HubSpot survey of 231 marketing professionals designed to help businesses and marketers understand the benefits of inbound marketing.

Key Finding: Inbound marketing-dominated organizations experienced 60% lower cost per lead than outbound marketing-dominated organizations.

Burson-Marsteller Fortune Global 100 Social Media Study

Roundup of Global Fortune 100 use of social media – showcasing how even traditional brands are using social media to connect more closely with customers.

Key Finding: 79% of the Global Fortune 100 use at least one social media channel with Twitter emerging as the social media platform of choice.

Small Business Success Index™

This study conducted by the University of Maryland’s Robert H. Smith School of Business surveyed 500 small business owners about their social media usage.

Key Finding: Social media adoption doubled among small businesses in the last year.

ROI from Inbound Marketing through Implementing HubSpot Software

Return on Investment analysis documenting how hundreds of HubSpot customers have grown traffic, leads and sales.

Key Finding: Overall, users experienced a 4.2x increase in leads and most saw increases in sales within four months.

What if you could achieve one or more of the results that companies reviewed for these studies are getting?  Consider inbound marketing lately?

Image Credit: Billie Hara

 

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2010 State of Inbound Marketing

Listen to Mike Volpe, VP of Marketing at HubSpot for a 30 minute overview of the 2010 State of Inbound Marketing!

Download the webinar now to learn how more than 230 professionals have been using inbound marketing to transform their businesses.

comments Comments

Posted by Kirsten Knipp on Wed, Mar 03, 2010 @ 07:30 AM

COMMENTS

The fallacy is that the CEO won't understand the concept or the behavior around inbound marketing. Of the hundreds of senior executives and Board of Directors that I have talked to 98% of them understood the concept and the importance of driving more qualified buyers to their website and getting better positioning to drive more leads.

posted on Wednesday, March 03, 2010 at 7:59 AM by Dan Tyre

The primary target market that I reach out to are hospital and hospice CEOs. I have a difficult time finding them on Twitter but I have had some success on LinkedIn. Until I can convince my CEO that CEOs are personally using Twitter or Facebook as a tool it will be difficult to convince him that I should be spending more time on those social media channels. 
 
 
 
George Scarborough, Marketing Leader  
 
Studer Group

posted on Wednesday, March 03, 2010 at 8:03 AM by George Scarborough

Nice to see these case studies all in one place. 
 
I was thinking that it would be great if you could make a category that collects all of your blog posts with statistics and researches such as the posts linked in this blog post.

posted on Wednesday, March 03, 2010 at 8:16 AM by Toni Anicic

@Toni - great idea ... in fact, we have something we call 'hubs' that pull together the best posts, webinars, etc on each major topic like: blogging, facebook, seo, etc. Check them out here: http://www.hubspot.com/marketing-hubs/ 
 
 
 
@George - I think you are on the right track. If your audience really is not present on a channel - then spending effort on it is not very relevant. As you interact on LinkedIn or other more professional social networks - ask your contacts where else they go for info. Maybe you'll uncover another channel that makes sense for your business.

posted on Wednesday, March 03, 2010 at 8:40 AM by Kirsten Knipp

This isn't just about CEO per say. It's about any boss or small business owner that has their head too far in the sand to get with the 21st century and web/marketing 2.0...And frankly, it can be a tough problem to deal with if you're an employee thinking progressively. My solution? Show your boss or CEO how your competitors are using the social mediums. Show him/her how they are dominating on keywords search while your spending tons on Adwords. Show them how they've got thousands of fans on Facebook and you don't even have a group. Show them that they are actually turning a profit in a down economy while your company is sucking wind. That will usually open some eyes. :-)

posted on Wednesday, March 03, 2010 at 9:50 AM by Marcus Sheridan, The Sales Lion

Comments have been closed for this article.