COMMENTS
This is a PERFECT analogy. When I was new to the world of social media it was quite intimidating... just think... one bite at a time. GO!
Enjoyed the concept of getting overstuffed - creating less noise and excellent value will prove to be where Social Networking makes a difference, particularly for small businesses.
I don't know... There are still a lot of people tweet what they are eating for dinner.
I trust your take on this. But can you please expand upon conversion rates? Converting followers into customers?
Kathleen -- That's exactly it. Converting social media followers into leads and sales.
I think everyone at the beginning feel like the eating contest, and after a while is too much and you really have to have a plan. I have in my agenda a schedule of what to check each day of the week. For example, Mondays and Wednesdays are for LinkeIn, and Tuesdays I dedicate it to my blog. That doesn't mean I don't check those other days, but if I don't, it's ok because there's a day in the week that I will get to it.
Great post! We have been putting a lot of effort into our social media campaign as well as campaigns for our clients. Sometimes it is hard to find the balance on how much time to spend working it. Do you have any suggestions for ways to improve your "twitter grade" and what not?
Excellent analogy, however, I don't think it's really possible to check three social media sites in 10 minutes, even with programs like hootsuite that put them all in one place. I see the famous "10 minutes" all over the place: "Do this in 10 minutes and that in 10 minutes."
For example, I'm doing a blogging challenge to make my blog better and the challenge yesterday was to take 10 minutes and to interlink some old posts. Well, I got two links in 12 minutes. Sure, two links are something but they aren't much. I'm just griping that everything seems to be made simpler and faster than it really is.
Sorry to be the complainer today; just couldn't take another 10 minutes. :)
The question has never been about the WAY to find customers. The question is, where are they? Once you've answered this, the way becomes much clearer. Hint: it may NOT necessarily be via social media, as heretical as it might seem.
Why is it so hard to find customers.can anyone answer that for me and how do i go about finding customers,i do blog,email,word by mouth,flyer,and free adversting.
Great post! It does make sense and we need to know how much time we are spending in these places or it gets overwhelming. Although I would have to say 10 minutes may not be enough for some companies.
Also Rosa Slaughter - As 10 minutes might not be enough time for 1 industry, your industry may not use social marketing as much. For instance with my expertise in Website Design - many people involved in social marketing do not need this because they are already involved. Although it is good for me to use social marketing as a tool to keep in contact with my current customers. Read Stan DeVaughn's comment, you might answer your own question by answering his.
Thanks for sharing!
Time blocking is so important. And if we take one bite at a time, we can eat the whole elephant.
I wonder if there are #s anywhere on how much time the average person (not marketer) spends on social media. Like Nielsen for TV??