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When it comes to lead generation for your services, your website may impact your ability to generate new leads more than you think. Of the more than 200 buyers surveyed—from companies of all sizes—83% report that a service provider’s website holds at least “some influence” over their decision to engage in initial discussions.
The survey was conducted by RainToday.com and included more than 200 buyers responsible for more than $1.7 billion in professional services purchased, such as accounting and financial services; architecture, engineering, and construction services; human resources consulting; IT consulting and services; legal services; management consulting; marketing, advertising, and public relations; and training services.
According to the survey, this is a significant increase compared to 2005, when 69% of buyers assigned websites at least “some influence” over this decision. Furthermore, the number of people who say websites have "a great deal of influence" rose to 28% compared with 16% in 2005.
Think of your website as the hub for your marketing and thought leadership activities. No matter what lead generation tactics you employ, the first stop a prospect is going to make is your website. It is the place they go to learn about your services, register for events, read articles and blog posts, sign up for a newsletter, download a white paper, etc. It is where they go to form an initial impression of you.
What does your website say about you? Will prospects like what they see and be interested enough to contact you and start a discussion? Or, will they move on to your competitor's site and offerings?
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