HubSpot TV - Fight Back with Special Guest @ErinWeed

Episode #85 - March 26, 2010
(Episode length: 27 minutes, 32 seconds)

Intro

• How to interact on Twitter: Include www.HubSpot.tv in your tweet! On the show today is Mike Volpe (@mvolpe), Karen Rubin (@karenrubin) and Erin Weed (@erinweed)
• As always, all the old episodes are in iTunes: http://itunes.hubspot.tv If you like the show, please leave a review!

Special Guest - Erin Weed

• http://www.erinweed.com
• http://www.girlsfightback.com

Headlines

Nestle Faces Social Media Terrorism

• Nestle's Fan Page
  
• Nestle / Facebook / Greenpeace timeline (in process)
• Crisis Planning: Prepare Your Company For Social Media Attacks
• Marketing Takeaway: Proactively monitor trends to prevent potential social media attacks.
• Marketing Takeaway 2: Think about multi layered social media campaigns, like Greenpeace, to make a bigger splash.

Twitter Is a Popularity Contest

• Finally, Twitter Search to Rank Tweets by Popularity
• Marketing Takeaway: To become more visible in search engines, get on the social media train!

Google Allows Users to Block Tracking

• Cookies under fire as regulators move in
• Marketing Takeaway: Pay attention to this trend. It could vastly affect your marketing measurement in the future.

Forum Fodder

Marketing Tip of the Week: Don't get caught with your guard down - pay attention to online conversations so your company is not the victim of a surprise attack.

Comments

Posted by Rebecca Corliss on Fri, Apr 02, 2010 @ 02:00 PM