COMMENTS
I really like that idea of tackling the landing page first, Ellie. I think many are so focused on the operational parts of just getting the email created, and out the door, that they almost forget *why* they're sending it in the first place! The landing page should guide the creation of the actual email.
Great post Ellie! Dave, you are spot on in your observation that too many businesses, especially small businesses, are only focused on getting the email created and sent. The challenge of convincing those businesses to get outside their comfort zones and let email marketing and the internet work for them is something we battle everyday.
Nice post Ellie. I agree with your thoughts on creating the landing page first then crafting the email around the page. Email campaigns fail when they try to accomplish too much within the body of the email message. A good email campaign is a teaser message that causes the recipient to
click through to the landing page for more information, then to conversion. User experience and creative on the landing page is essential. I also agree with keeping the landing page forms short and easy to complete. Leave all the details for customer service or sales team to follow up on.
One of my biggest struggles is what to give viewers. Giving them a "why" to fill out a form. Do you have any old posts with good ides? I sell t-shirts, but I can't send a free t-shirt to everyone. Any electronic ideas :)
Dru, why not create a Powerpoint slide show of 5 tips to a better t-shirt design? Save it as a PDF and have it link to the submission, so when they submit the form they can instantly download. Create a quick form and maybe give them a few samples on the landing page of some killer designs!
Great idea Chris, I like it. Thank you very much for your input!
Dru, if you use the idea, would love to hear the results! Best of luck!
Great post! I definitely agree, there should be a smooth transition between the email and the landing page.
This article has 5 Reasons Why Email Marketing Works: http://tinyurl.com/yl95bvp
I´m agree with you. The landing page is the key, but I think that you could include another point. Targeting. Many marketers or publishers are happy sending big email list trying to improve their convertions rates and you know, targeting it´s a basic point. What do you think?
I love the conversation here! Thanks for all the great comments.
@Dru et al - There's a related blog article / thread about good calls to action & offers here:
"Is 'Contact Us' the Only Lead Generation Form on Your Website?" @Nicolas I absolutely agree that sending relevant messages to a targeted group also plays a huge role. That's probably the next step after optimizing your landing page and also plays a role in your landing page conversion rate.
Thanks Ellie, I appreicate the follow up!
Great article. I think I have step 1 completed and am just about to generate email content, so bring on step 2 please!
Very useful tips. Get to the point. Make it incredibly clear what your visitor is supposed to do. That is the most important.
Waiting for your Step 2.