COMMENTS
I completely agree!! Thanks to Social Media and all the tools we stay in contact and up-to-date with current clients, can reach out when needed to previous clients and find new ones! We have just recently started using Social Media at my company and in less than 6 months have already seen a huge ROI because of it!
Great post. For Eloqua, social media-driven leads are not just plentiful, but they have higher win rates and close faster.
Your post is right on. Social media provides companies another channel to reach customers and find new ones. Many people are separating social media from marketing, but it should be mixed in as part of an integrated online strategy.
Great post. I agree that that Facebook and Twitter are a great way to get your content out there and generate more leads. But, do you find that those leads that are generated via social media convert at a lower rate?
Social media has become our number ONE lead generation channel. We tell our clients and colleagues to think of social media as
authentic networking that's taking place 24/7/365, replacing golf games and after-hours cocktails.
Social media has become our first line of contact. I use it to build authentic relationships with people I might be able to help someday.
Authentic is the key word here, though. If I see every contact as a "conversion project," and that's my only goal from the starting gate of a relationship, those contacts will never become anything more than veiled sales spiels.
Michelle Quillin for New England Multimedia & Q Web Consulting
http://twitter.com/NEMultimedia
Glad to see some data to help push the value of social media.
It seems like businesses only want activities that generate immediate revenue. Leads may be a longer-term effect of social media for some businesses, but at the very least, social media offers an opportunity to build and grow relationships with prospects.
Thanks for the stats!
Jess
www.localmatters.com/blog
Ok, you told us it is SIGNIFICANT, now what? What do I need to give the other party to gain traction? VALUE is obvious, then, what else?
SHARING? --> Personal chemistry?
Social media happens to be my #1 lead channel. Only because, unlike Hubspot, my onpage SEO "sucks" in a word, and I don't get nearly as many leads through search engines. This is something that I am currently working on.
But, social media accounts for over half of my traffic.
You are right, social media is a great way to build relationships. People buy from people they know, like, and trust. I can't think of a better way to allow people to know, like, and trust you.
Thank You-
Matthew Zinda
I´m agree but i think that if you want to thrive, you will need a balance between to publish wonderful content and to push it to the social networks. lastly i´ve been companies trying to reach big audiences through Twitter and Facebook without before making the prior job "produce remarkable content".
Your post inspired me to write and publish one on Friday called "The Small Business Triple Threat: Relationship Skills, Blogging, and Social Media."
Relationship skills are so important in this arena. If you're not good at relationships, you're going to have a hard time making social media work for you. Once I started handling social media for our company and saw some of the pitfalls others experienced, I was really glad I'd taken it on, and not someone else. Manners are so important.
The Small Business Triple Threat: Relationship Skills, Blogging, and Social Media Michelle Quillin for New England Multimedia & Q Web Consulting
http://twitter.com/NEMultimedia
It´s very difficult find somebody today that doesn´t agree with the message of this post, but the point center is as always ¿what do you have to tell to your contacts?, friends, clientes, followers, etc.. is to say content, nothing new. For this reason the question is ¿Do you have the discipline to do it frecuently? (content publishing) or ¿do you have a team that be useful helping everyday? (content muscle) I don´t think the pourpose of this post is to say which channel is best. You have a portfolio of opportunities to select which is the best choice for you according to the company status (employs, stakeholders, marketing and communication team, budget, ideology, etc)
thanks