COMMENTS
Nice post, Rick!
I'd add, "be remarkable." Have a vision, and breed a culture of disruptive innovation. Believe in something, take a stand, be unique and dare to fail.
HubSpot is a great model for this.
Very good article. I especially like your point #3: Filter heavily when hiring, but not after. Hiring good people and giving them the freedom (and responsibility) to do their jobs is not only good for results but far easier from a time and aggravation standpoint.
This is good advice but what if you don't have employees?
Would like to see this addressed.
What do we lack?
I agree with you across all points but need to add that some kind of system or common sense needs to be in place. I have seen way to many times where people that should not be doing social media on company behalf are doing it because it was so called free for all. Experiment and innovation are really important but make sure that people know what they doing and what end result might look like.
Believe it or not I work for a company(City Owned) that purposely violate every single point made in the post. Having worked for companied that followed the above points my veredict is that the points work long term.
I like the point you make about encouraging employees to use social media. It would be neat to compile a list of incentives to implement, that would "more strongly" encourage employees to use social media.
Almost create an inhouse affiliate program and pay-per-tweet, or something along those lines. What do you think?
Great info. I shared this on our facebook page. We try to operate our social media in a very open way and it has been working. Cheers!
Also, don't set up a network of secret labor camps in the far east of your organization.
@lynn If you don't have employees you want to work on being as open as possible with customers and partners. You want to figure out ways to empower them.
@Search Engine Optimization Vancouver Totally agree. That's why I think you need a filter when you hire.
@ilya or have drunken thugs running your business.
Sensational - period! I am currently trying to change leadership's tired paradigms and this is precisely the kind of talk, from precisely the kind of source I need to drive my point home sometimes. Alone, I often appear to be in sore need of an exorcism, as I am surrounded by disciples of the church of push marketing. But Hubspot kicks ass at pointing out the perils inherent in not fostering a more liberal dialogue between leaders and worker bees. Kudos, Hubspot! The importance of this topic cannot be understated. Remember Annie Hall? "I think what we have here, is a dead shark." That’s what happens when a business's internal communications model stop evolving. Dead sharks abound! Keep setting the trends, HubSpot. We'll follow the sound of your pipe.
Actually, Soviet Russia was excellent at espionage, which resembles social media strategy to a great degree.