COMMENTS
Dan,
Great insights and even better tips. Since our company started using Hubspot to host our blog, we have had awesome growth in traffic leading to our site (nearly a 200% increase in 7 weeks). The challenge, though, is the conversion of this traffic into leads, thus channeling the traffic down the conversion funnel and into customers. It is my belief that we are experiencing challenges in this regard due to the fact that our sales territory is extremely limited, therefore hamstringing us, if you will, from truly gaining the kind of ROI we are hoping to see. This is our current state right now, but it is also very important to note that it all starts with the production of content, via your blog, that will increase your authority on your product and industry (I try and average 3 blog posts a week).
The implementation of landing pages into the blog is just as important as producing the content that is flowing into your site. Without providing that incentive that aids in helping build new leads, a company, in essence, is just treading water. After all, the goal here is to generate new business in a medium that is not only growing, but showing no signs of slowing down whatsoever. Any company, no matter what your sales area or parameters may be, is completely remiss by not devoting as much effort as possible into generating as large of an e-footprint as possible. As for our company, producing content is our focus, as well as tweaking our current landing pages by tailoring them to the feedback we receive generated by our blog posts. We remain confident that we are on to something good here, and with our continued diligence and a little patience, we will see the ROI we’re capable of achieving. Thanks again for the insights!
Great post and tips. I do think, however, that there is a fine line between providing tons of content and providing too much. We are new to Hubspot and I love it so far. I have found, however, that after subscribing to the Hubspot blog, that I get TOO much sent my way. I end up deleting it without reading it, when there is too much. This is counterproductive, of course, for Hubspot.
Hi Dan,
Great informative post. Only just starting out myself. One of the best things I've done is going to other peoples blogs, great way to pick up loads of tips.
Regards
Simon
I think a common mistake that is made with newer bloggers (and experienced ones as well) is too much of a focus on content and not enough on interaction and responsiveness to their community.
I think it has the potential of sending a bad message to their community. One where they are so busy rushing off to crank out the next post, that they fail to acknowledge, respond and connect with their audience.
That responsiveness married with great content is what keeps people engaged.
My humble 2 cents :)
Respectfully,
Paul Castain
Agree with Paul, interaction is improtant and something I'm really keen to work on.
But for me, it's surprisingly harder than you'd imagine to find out what people want and what they like.
Great advice, however I am a bit confused when it comes to the retail industry and blogging. I have taken advice from Hubspot, and blog at least once a day. On top of that we were giving out incentives to follow our blog, yet nobody is following! I feel we have creative content, and I don't understand! Please feel free to email me, if anybody has some suggestions. Thanks!
@Lisa - Great question. Our results have shown that increasing content has worked well for us, so i don't think a limit exists. I think though it is important to give readers multiple ways to subscribe and consumer content and that is something we are working to improve at HubSpot.
Great 3 tips over there. However, very often I find business owners taking time for a business blog. Answering consumers from a blog is one big advantage of having business blog.