June 3, 2010 at 7:00 AM
This time I looked at the differences between men and women on Facebook and found some pretty interesting things.
And don't forget, if you want to learn more about user behavior through data and statistics, be sure to
register for my Science of Facebook webinar
Great infographic. It pretty much scales with what I see in the various insights pages I have to watch over as well. This is the first time I've seen them put into one graphical resource though. Great job - thanks for sharing.
This is completely in agreement with the research I have done with women in business. So even though Facebook is not particularly used for business, women and men's habits in social media seem to stay the course.
Thank you for the information good resource to share with our small business folks getting involved with Facebook to consider.
interesting information to share
Studies conclude that women are perceived as "less threatening" than men and, as a result, are more successful in counseling situations. Could this same dynamic be at work in social media?
Hi Barbara, good question I think (nothing empirical) that it may be, women seem to be more likely to share with others than men unless it is on a relatively unthreatening topic like sports, etc. Certainly some information I saw indicated women are more likely to share video on social media with their friends. If marketing to women from FB, etc. then would certainly want to provide content that they would find "shareable".
Call me crazy, but is anyone surprised? Everyone knows women say more words than men in a day, by a lot. They are also smarter, better, cooler... just kidding! (sort of) :-D
Krista - Once you add in talk radio - and sports radio in particular - men definitely talk more than women!
Pure genius, DL! Perhaps you'[ve cracked the code....
Women aren't more "social" than men, women are typically more "socially-minded" than men. Even based on the infographic. There's a difference. One is socially constructed and the other is biological hardwiring.
Hi, Just a note - the URL at the bottom of the infographic doesn't work.
I'd be interested in how many people on FaceBook are men v. women. It would seem that the type of men who would engage in social media, particularly FaceBook, would not be typical of the male population in general. Deborah Tannen's books, "You Just Don't Understand!" and "Talking from 9 to 5" are fascinating for anyone interested in understanding the differences between men and women when it comes to when they speak, what they say, their conversational styles, and the basic difference in mentality that drives these differences.