As mobile technology gets more sophisiticated, businesses operate increasingly in real time. As a result, marketing on-the-go becomes more commonplace. Here are 6 iPhone apps that every modern marketer should check out.
1. Facebook
Facebook users are likely to find its iPhone app counterpart familiar. The mobile app includes many of the same features under a similar interface.
One critique of this app is it that where it makes a compromise, it does so at the expense of the businesses aspects of Facebook. Examples are editing pages and groups, as well as managing Facebook ads. Nevetheless, this app can be useful for managing the communications aspects of Facebook.
Price: Free
Get the Facebook iPhone app
2. Twitterrific
Twitterrific is a popular Twitter iPhone app. It is similar to the original Twitter.com interface, so if you never left that boat, you will be able to adjust easily. Its easy photo uploading interface might even be an improvement from web applications, due to the iPhone's handy built-in camera.
For those used to desktop Twitter applications like TweetDeck and HootSuite, Twitterrific is admittedly less sophisiticated. Features it lacks are viewing multiple columns, scheduling tweets, and autocomplete on Twitter usernames. Since Twitter has such a real-time nature, it is worth overlooking these minor shortcomings and getting a mobile Twitter app.
Price: Free
Get Twitterrific
3. Grader
Grader is the new iPhone app from HubSpot. The Grader.com website it is based on is a 'suite of tools that helps you measure and analyze your marketing efforts'. The iPhone app grades and provides data about the online influence of your website or twitter account.
Price: Free
Get Grader
4. Analytics Pro
Analytics Pro is the online version of Google Analytics. True to the original, the app offers detailed information on your website's visitors, referral sources, top content, and more. The app even supports multiple Google Analytics accounts. All these rich features are nicely packed into a mobile interface.
Any good marketer doesn't just 'do' marketing, but also measures the results of their marketing efforts. Analytics Pro will help get this job done, anytime and anywhere.
Price: $6.99
Get Analytics Pro
5. LinkedIn
The LinkedIn iPhone app helps you manage your online professional network on-the-go. This can be quite useful if you post updates to LinkedIn, or actively use LinkedIn features such as Groups or Answers.
Price: Free
Get LinkedIn for iPhone
6. GoDaddy.com Mobile
GoDaddy.com is a popular domain registrar. It helps you buy and manage your online domains. The iPhone app provides a neat interface for you to do these things whenever the inspiration or need strikes.
Price: Free
Get GoDaddy.com Mobile
Are there other iPhone applications you rely on for marketing? Share them in the comments.
Photo Credit: Jorge Quinteros
Inbound Marketing Blog Feed
Lauren McMullen 12:08 PM on July 08, 2010
Thanks for the great list.
My favorite iPhone app for social media marketing is Hootsuite.
Alexandra Gebhardt 12:11 PM on July 08, 2010
I would add HootSuite and also FileMaker Bento, which is a database/productivity application to manage any type of information. You can use it on your mobile (iPhone or iPad) and sync the data back to your Mac.
Tommy Landry 12:20 PM on July 08, 2010
I second the mention of EchoPhon, which is my favorite Twitter client. It also offers autocomplete, but not the other more advanced features from TD and HootSuite.
Kelly Marsh 12:38 PM on July 08, 2010
Go daddy has an app? Learn something new every day. Thanks H-spot
Sam Coren 12:51 PM on July 08, 2010
Good to see the Grader app get released! I just got an iPod touch so I'm pretty late to the killer app party - this is a nice post for me to get started.
Angela 1:26 PM on July 08, 2010
I don't have an iphone. Am I missing out?
Melissa 5:31 PM on July 08, 2010
I "echo" the Echofon app- less glitchy than TweetDeck, moves media files more quickly but free version you get ads with the pics/video posts.
Other suggested app for marketers:
- Constant Contact app if you use them for email marketing. Great to track responses, etc. by the hour. This saved me recently when a key email announcement "bounced" back from a few of our own employee emails. I knew it within the hour and got IT involved to fix it at the Firewall level.
- Zosh app- yes, you really can date and sign documents (and send back) on the fly. Insanely productive for proofing on the go.
- Dropbox app- still one of the favorites. You can have various marketing materials from your home computer, work, laptop, etc. accessible with one button via the Dropbox app.
- "Get Paid," for those marketers doing business on a 1099 basis. Great invoicing, work tracking tool.
- Magic Base- free app though more robust available for $. This is an actual relational database- like Access- which you could use for contacts, prospects, etc.
John Steinert 6:54 PM on July 08, 2010
If you are into Branding or agency things like creative, check out ANN (agency news network). I think its $1, for OS4 only though.
Gail 8:00 PM on July 08, 2010
Oh wow, well done HubSpot for making a Grader app, very smart and works brilliantly - even on my 3G (with iOS4!) I love my iPhone and I love HubSpot :-)
David Eisaiah Engel 11:56 AM on July 09, 2010
I personally use the Brain Organizer. As a creative director, it helps me think through and refine my teams work--without having to keep all the details in my head.
It turns thoughts into 'objects' that you can re-use and re-organize without having to re-write them. You can also associate thoughts based on color, which saves space.
Anyway, that's my 3 cents. I hope it helps. http://brainorganizer.com
Illiya Vjestica 1:00 PM on July 09, 2010
Great post, I personally have all these apps apart from Godaddy.com.
Analytics Pro, has a nicer looking interface than even Google analytics itself. It's a gem for meeting is on go.
However, it is a bit buggy when logging in. They need to correct this moving forward.
The data is displayed so beautiful, you'll be logging into Analytics pro to check your website data even more. Trust me!
Haris Kriještorac 1:22 PM on July 09, 2010
Agree with every word, Iliya :)
Steve James 1:25 PM on July 09, 2010
Agree with everyone on Hootsuite, I use it daily. Also starting to use Evernote more and more for organizing everything from tips and tricks to great articles (pdf or on the web).
chris 8:36 PM on July 09, 2010
This is definitely a great resource list of apps. I use all of these except for Twitterrific, I use TweetDeck instead.
Web Self Service 2:37 AM on July 12, 2010
I often use hootsuite and I love it. I love these mobile apps. I hope they make good and useful ones for blackberry phones too.
Ben Randolph 8:30 AM on July 12, 2010
I'd add MailChimp's app to the list. In terms of Email Marketing app's, they seem to offer more comprehensive analytics.
Sterling Mckinley 2:14 PM on July 13, 2010
I will definitely be checking out these links.
Joe Zuccaro 11:04 PM on July 15, 2010
Here are some serious B2B marketing iPhone apps to be aware of:
http://tinyurl.com/28b7c2o http://tinyurl.com/27hfnw2 http://tinyurl.com/29u5j8p
These are from the Allinio blog.