Last month, we launched our first-ever Inbound Marketer of the Month contest on the HubSpot Facebook fan page . Our goal was to recognize companies that have been doing great things with inbound marketing, and the contest generated some awesome success stories.
The Inbound Marketer of the Month winner for June 2010, Trust eMedia , is a great example of how a company can use an integrated inbound marketing campaign to go from having no website to ranking on the first results page of Google in just a couple of months.
Let's take a look at what Trust eMedia did to achieve its success.
Inbound Marketing Case Study: Trust eMedia
About Trust eMedia:
Trust eMedia is a company that provides social media marketing services to companies in the Milwaukee, WI and Chicago, IL metropolitan areas.
Website URL:
http://www.trustemedia.com
Campaign Description:
Trust eMedia developed and launched its new website in early May 2010 with a goal of organically ranking on the first page of Google for its keywords. Its president is an
Inbound Marketing Certified Professional
from Inbound Marketing University (IMU), and the company implemented the following inbound marketing tactics incorporating SEO, social media, blogging and online video:
- Utilized search engine optimization tactics in text, alt tags, page titles, etc.
- Generated a social media presence by joining conversations, networking, providing information and linking back to its main website via Twitter , Facebook and LinkedIn
- Created a LinkedIn group
- Produced an online video about social media marketing
- Developed a free social media eBook , which was then promoted on social networks for users to download for free
- Generated and distributed press releases regarding new business
- Started the Trust eMedia blog and provided valuable information to its readers, targeting small/medium size business and other professionals interested in social media
Campaign Results: While Trust eMedia has only just begun its inbound marketing efforts, it now ranks on the first page of organic Google search results for many of its keywords. Trust eMedia now also ranks higher in search results and drives more traffic to its website than many of its local competitors with long-standing sites. Trust eMedia has also generated a number of new client opportunities based on its engagement on LinkedIn and Twitter and has been featured twice on the front page of its local newspaper's business section.
Does your company have its own inbound marketing success story to share? Enter our Inbound Marketer of the Month contest for July 2010 for the chance to share it with the world!
John Rode 11:56 AM on July 12, 2010
Great to see a case study on inbound marketing. Can't say I've come across many. It would be great to see some of the next-level stats regarding the number of visitors the efforts are bringing to the website. We all know social media takes a significant investment of time, so it's always good to set expectations for what will come of it and when.
Adam Fischer 12:08 PM on July 12, 2010
This is some more proof that if you follow the methodology the results will come - Congrats Trust eMedia!
uk greeting cards 2:50 PM on July 12, 2010
Really good article it just shows how important search engine optimisation is SEO Social neworking is a must if you are running an online business. I have just launched a new online business UK Greeting cards and I have done a press release also anouther important thing to do is a blog very important. Anyway really good article.
Bernie Borges 4:10 PM on July 12, 2010
The cool thing about creating a broad footprint through all this content spread across various web assets is that eventually you start to rank for short tail keywords too. Give it 6 to 12 months and check the keywords driving traffic and you'll be amazed how some of them are very competitive short tail keywords you never dreamed you'd rank for.
As it's been said "this stuff really works." ;)
Bernie Borges
Find and Convert
Anand 1:22 AM on July 13, 2010
Truly amazing case study
Rodney Akomas 12:38 PM on July 20, 2010
reading the case study just strengthened my resolve to do whatever it takes to reach my inbound marketing goals