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Facebook Explains How To Get More "Likes" and Clicks

 

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Facebook Media LogoAre you taking advantage of best practices when it comes to promoting news about your business on Facebook?  Now you can check with Facebook's new Facebook + Media page, which launched Monday.  The new page -- geared toward journalists but with implications for all businesses on Facebook -- includes best practices, tools to drive traffic and other insights for promoting news on Facebook.

To determine the best practices compiled on the page, Facebook analyzed 100 top media sites that use Facebook's social plugins.

Okay -- so you may not be a media company.  But if you publish news about your company on Facebook, Facebook's new page should be very applicable to you.  While the Media Page offers advice to journalists for driving traffic on Facebook, it also includes tips for driving engagement and interaction.  If you're a marketer, these tips can be especially helpful as you try to increase interaction on your business' Facebook page.

Social News Best Practices for Marketers

Check out our marketers' guide to Facebook social plugins if you're unfamiliar with them.  Then review some of the most applicable best practices for marketers we pulled from Facebook's new Media Page.  Here they are!

To drive audience and interaction:

  • Implement the Like Button social plugin on your website.  Implement the version that includes thumbnails of friends, enables comments, and place it at the top and bottom of articles and near visual content like videos/graphics.  According to Facebook, websites that followed these best practices experienced 3-5x greater click-through rates on the Like Button.
  • Publish to users through Pages and Like button connections. (Click here to find out how.)  Status updates asking simple questions or encouraging a user to Like the story have 2-3x the activity.  In addition, stories that are published in the early morning or just before bed have higher engagement.
  • Run promotions on your Page using FBML tabs.

To increase engagement:

  • Implement the Activity Feed and Recommendations social plugins. Place these plugins above the fold of your website and on multiple pages to generate more engagement. Sites that placed the Activity Feed on the front page as well as other content pages received 2-10x more clicks per user than sites with plugins only on the front page.
  • Planning a live event, webinar or webcast? Use the Live Stream box to capture real-time engagement. 
  • Keep your pages timely and regularly updated with fresh content to keep people engaged.  Update the status on your page often.

Don't forget Insights!

  • Facebook offers basic insights into your Facebook page's growth, fans and interactivity via Facebook Insights.  Your page's Insights Dashboard will provide metrics to help you understand and analyze trends within user growth and demographics, consumption of content, and creation of content.  Keep track of your business page's performance to determine what works, what doesn't and learn how best to engage your fans.

An Introductory Guide: How to Use Facebook for Business

Free eBook: How to Use Facebook for Business: An Introductory Guide

Let's face it: your prospects are on Facebook whether you like it or not.

Download the free eBook and learn to use Facebook to achieve your business goals!

Posted by Pamela Seiple on Wed, Jul 28, 2010 @ 12:00 PM

COMMENTS

You say, "Implement the version [of the Like button] that includes thumbnails of friends, enables comments, and place it at the top and bottom of articles and near visual content like videos/graphics." 
 
Point of curiosity: Why isn't it on this blog?

posted on Wednesday, July 28, 2010 at 12:32 PM by Garrett Hollander


Great article! Very informative. HubSpot hits a home run every time!

posted on Wednesday, July 28, 2010 at 12:34 PM by Jeremy Geyer


Garrett, 
 
Great question. It is something we are looking at testing, but we have seen success using the recommendations plugin in our sidebar.  
 
Thank you! 
Kipp

posted on Wednesday, July 28, 2010 at 12:35 PM by Kipp Bodnar


Some great tips, am going to download the free marketing guide now too. Using FBML to show content to fans only is a great way to get people to 'like' a page, by giving them something available only to fans.

posted on Wednesday, July 28, 2010 at 3:55 PM by Francois


Great post! Interaction is huge. I have found that asking questions and posting consistently get's more interaction... 
 
If you take breaks posting or don't have a conversational writing style it will be disregarded more often. 
 
Be conversational, ask questions, be curious and give value and your fan pages WILL grow! mine have by just doing those things and having the like button on my blog. 
 
Thanks for sharing guys! 
 
 
David King

posted on Wednesday, July 28, 2010 at 5:08 PM by David King


Great post!! 
 
 
 
I have also found this resource to be super helpful with anything FBML related as well as getting more clicks on yout page! http://bit.ly/fbmlhelp 
 
 
 
Let me know what you guys think! 
 
Thanks again for a great post! 
 
 
 
Aaron

posted on Wednesday, July 28, 2010 at 9:41 PM by Aaron


it's very functional and extraordinaire.....bb

posted on Thursday, July 29, 2010 at 6:32 AM by marie bello


"Implement the version [of the Like button] that includes thumbnails of friends, enables comments, and place it at the top and bottom of articles and near visual content like videos/graphics." 
 
... 
 
I will do it when Facebook's code is cleaner.

posted on Friday, July 30, 2010 at 2:00 AM by Marcello


Appreciate some help in how to use the CODE from "Like Box" in Facebook. We have our website with Hubspot and am trying to integrate Facebook through website. Could someone walk me through this?

posted on Monday, August 09, 2010 at 4:34 PM by Carol Mather


Carol -  
 
Please call HubSpot support and they can help you with this issue.  
 
Thank you! 
Kipp

posted on Monday, August 09, 2010 at 4:41 PM by Kipp Bodnar


Comments have been closed for this article.