Influential Presentation Attendees are Socially-Motivated

If you want to learn more about the science of delivering contagious presentations, be sure to download the eBook now and register for the August 19th Science of Presentations webinar.

During my Science of Presentations research, I studied nearly 4000 Tweets generated during a large webinar I gave as well as a survey about presentation sharing behavior. I noticed several interesting trends concerning audience members with higher-than-average follower counts.

When I asked people what motivated them to share presentation content, I found that people who had more followers tended to provide more "social" answers, like the desire to share with their followers, how relevant they thought their friends would find the content and the communities of people both present and not present at the talk.

When I analyzed the people who Tweeted about my webinar, I found that those who had ReTweeted presentation content had far more followers than the average attendee.

As marketers we should be aware that the most influential members of our audience are motivated by social concerns. They want to be part of a community, give value to their followers and ReTweet their friends. To reach these folks, you should remind them of how awesome their friends would think your content is.

Free Webinar & eBook: The Science of Presentations with Dan Zarrella

Presentations offer a powerful marketing channel that can trigger social media sharing and build your reputation as a thought leader.

Join Dan Zarrella, in this free webinar to learn a scientific approach toward giving great presentations!

Comments

Posted by Dan Zarrella on Tue, Aug 17, 2010 @ 07:00 AM