SEO has proven to be an effective tool in achieving a number of important marketing objectives. But of all of the major objectives, where does SEO help the most? The above chart comes from MarketingSherpa’s 2011 Search Marketing Benchmark Report – SEO Edition . The question asked to those 2,194 B2B and B2C marketers surveyed was,“In your experience, how effective has search engine optimization (SEO) been at accomplishing these marketing objectives for your organization?”
It’s not surprising that increased website traffic ranks number one. If SEO doesn’t increase the number of visitors to your site, then something is not going right with your SEO. What is heartening about this chart was that marketers rated “increase lead generation” as number 3.
One question I have from this chart is what kinds of companies (big, small medium, B2B, B2C) found SEO to be very effective at increasing lead generation? Luckily, the very next chart in this report breaks down this information by organization size, and the one after that by primary market (B2B or B2C). This is not meant as a data tease, because HubSpot has licensed the Target Objectives excerpt from this MarketingSherpa report, and you can download it for free here.
In this excerpt is a chart on the effectiveness of SEO objectives in relation to social media users and non-social media users. Download the Target Objectives excerpt and find out how you compare to other marketers.