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Free Ebook: Understanding Blog, Social Media and Search Engine Usage by Industry

 

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The four most important social media channels to marketers are Twitter, Facebook, LinkedIn, and YouTube (See the 2010 State of Inbound Marketing for data). But which one(s) are the most active for your industry? HubSpot recently analyzed 33 industries to find out. An overview of data from our new ebook, the Online Marketing Opportunity Report is displayed below:

Social Media Guide by Industry

So what does this data mean for your business? To begin with, low activity doesn’t necessarily equate to low opportunity; it may just mean that you need to adjust your strategy for that channel.

HubSpot put together a comprehensive guide to applying this type of data to your business, along with a more detailed analysis of all 33 industries. Download our free eBook to read more.

Free Ebook: Online Marketing Opportunity Report

Free Ebook: Online Marketing Opportunity Report

Do you wonder if it is worth the effort to start a Twitter account or a Facebook page?

Download this free report to learn how your industry uses social media, blogs and search engines.
comments Comments

Posted by Adam Blake on Wed, Sep 01, 2010 @ 10:00 AM

COMMENTS

Intersting data. It does give me a better idea of how to market to each industry. Thanks.

posted on Wednesday, September 01, 2010 at 12:02 PM by Arnold arnan

this very good blog, i like

posted on Wednesday, September 01, 2010 at 7:00 PM by fadiah

Interesting stuff...what would also be extremely interesting is rather than % see actual usage by industry so w can see those sectors that are adopting social media most repaidly...Does this exist in the eBook?

posted on Wednesday, September 01, 2010 at 9:53 PM by chris fell

No food business or ecommerce. We're not a restaurant.

posted on Friday, September 03, 2010 at 1:06 AM by Personalised chocolate

I'll carefully review the ebook. 
This was helpful for me as I began to think all that I was doing was a waste. It has cause me to take a closer look at how I apply my marketing methods. 
 
Thanks

posted on Sunday, September 05, 2010 at 2:43 PM by Jason

OK to re-use image with a link back this article? Brilliant.

posted on Monday, September 06, 2010 at 2:55 PM by Justyn Howard

Interesting data and I totally agree with Jason that we should study this carefully so we can apply it in our marketing techniques.

posted on Monday, September 06, 2010 at 10:21 PM by Virtual Character

Some additional market data on login preferences on various types of websites is available at http://www.janrain.com/blogs/measuring-popularity-social-media-platforms-across-web 
 
The breakouts are for News Media, Magazines, Music sites, Retail Brands, and Europe overall. 
 
There is a also a breakdown of preferences for social publishing.

posted on Wednesday, September 08, 2010 at 1:48 PM by Brian Kissel

Comments have been closed for this article.