The four most important social media channels to marketers are Twitter, Facebook, LinkedIn, and YouTube (See the 2010 State of Inbound Marketing for data). But which one(s) are the most active for your industry? HubSpot recently analyzed 33 industries to find out. An overview of data from our new ebook, the Online Marketing Opportunity Report is displayed below:
So what does this data mean for your business? To begin with, low activity doesn’t necessarily equate to low opportunity; it may just mean that you need to adjust your strategy for that channel.
HubSpot put together a comprehensive guide to applying this type of data to your business, along with a more detailed analysis of all 33 industries. Download our free eBook to read more .
Inbound Marketing Blog Feed
Arnold arnan 1:02 PM on September 01, 2010
Intersting data. It does give me a better idea of how to market to each industry. Thanks.
fadiah 8:00 PM on September 01, 2010
this very good blog, i like
chris fell 10:53 PM on September 01, 2010
Interesting stuff...what would also be extremely interesting is rather than % see actual usage by industry so w can see those sectors that are adopting social media most repaidly...Does this exist in the eBook?
Personalised chocolate 2:06 AM on September 03, 2010
No food business or ecommerce. We're not a restaurant.
Jason 3:43 PM on September 05, 2010
I'll carefully review the ebook.
This was helpful for me as I began to think all that I was doing was a waste. It has cause me to take a closer look at how I apply my marketing methods.
Thanks
Justyn Howard 3:55 PM on September 06, 2010
OK to re-use image with a link back this article? Brilliant.
Virtual Character 11:21 PM on September 06, 2010
Interesting data and I totally agree with Jason that we should study this carefully so we can apply it in our marketing techniques.
Brian Kissel 2:48 PM on September 08, 2010
Some additional market data on login preferences on various types of websites is available at http://www.janrain.com/blogs/measuring-popularity-social-media-platforms-across-web
The breakouts are for News Media, Magazines, Music sites, Retail Brands, and Europe overall.
There is a also a breakdown of preferences for social publishing.