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Facebook Makes It Easier to Stop Fan Spam

 

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Has a spammer crashed your Facebook Fan Page? Spam links and comments are a major problem facing marketers who use Facebook to interact with their community. As you build your Facebook fan following, spammers seem to become more and more of an issue. Thankfully, Facebook has made an update to Fan Pages that now gives page administrators more power against spammers.

Now, Facebook Business Page administrators can report spammers and ban people who have made abusive comments.

report spam resized 600

Marketing Takeaway

Spam comments and links destroy the credibility of an online community. One of the responsibilities of an online marketer is dedicating time to managing a community, which means promoting meaningful conversation and removing spam to keep communication flowing. A great way to do this is by establishing set time(s) to do moderation, depending on the activity of your community. Another way is to assign each team member a day of moderation, if your team is large enough.  

Have you seen this new feature available on your page yet?    

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Posted by Kipp Bodnar on Thu, Sep 23, 2010 @ 12:30 PM

COMMENTS

Hah! ... the title of this post should be more like "Facebook Makes It Easier to Remove Fan Spam" ... it certainly hasn't 'stopped' it ... it seems like these FB spammers can create fake profiles faster than you can delete/block/report them.

posted on Thursday, September 23, 2010 at 12:57 PM by swanie


I have noticed this feature and it is welcome. Spam comments have been on the rise the last couple of weeks. It's now one of the dangers of having a Facebook page. The other day I went to a client's page and there was a spam comment, I had to call them to get them to remove it. 
 
On a personal note: I really loathe spammers.

posted on Thursday, September 23, 2010 at 1:44 PM by Jay Ehret


I've been working for some time to build a fan base for my business on facebook. I don't know why I didn't expect it (duh!), but was taken by surprise the first time I discovered a spam message on my company's wall (the usual variety of "I found this easy way to make $xxx dollars a day" crap). Thee few times I've seen these messsages, I've reported them immediately, flagged as abusive, and blocked from my page. It's manageable now, but I can see where facebook has a challenge ahead if they intend to attract and retain serious businesses on their platform.

posted on Thursday, September 23, 2010 at 3:17 PM by Andy the geek


I've seen this spam on friend's FB pages and "removed" it - that is just removing from my view though, not helping my friend out??

posted on Thursday, September 23, 2010 at 5:02 PM by Luv4Arbonne


While I hate spam as well, and it is a true annoyance, it just gives me another reason to check our fan page everyday, even if I don't have anything relevant to post. Doing so also helps keep me up to date with what our 'actual' fans are saying to us. We are a smaller organization, with only 200 fans, so for now it's manageable...but I hate to think about how hard it will be to manage spam once we have many more followers.

posted on Friday, September 24, 2010 at 1:34 PM by C Petty


I'm having a problem with this. I flagged something yesterday and it is still on my fan page today. As with other Facebook implementations, it doesn't work like you think it should.

posted on Saturday, September 25, 2010 at 12:49 AM by Sue Anne Reed


I find this to be a marginal improvement, at best. 
 
If you "permanently ban" the person, their post stays around until you delete it. I'm not sure if their ability to post more spam is stopped immediately or, as in Facebook's previous options, you have to wait around for Facebook to catch up. 
 
We subscribe to a Page-monitoring service that sends me an email notifying me of any Wall, Discussion or Review postings. If it's spam, I take note of the spammers "name" and delete the post. 
 
I then view all fans, where the view is chronological by default with the newest fans first, and, because spammers tend to Like a page, spam it and leave, their name is at or near the top of the fan list. 
 
I click the "x" and tick the "permanently ban" checkbox.

posted on Monday, September 27, 2010 at 12:46 PM by Tim Ware


Great new feature by Facebook.

posted on Tuesday, September 28, 2010 at 2:53 AM by Gordon Gecko


Comments have been closed for this article.