COMMENTS
Great timing! I'm just finishing up a Hubspot landing page and deciding exactly how to word the offering!
It's what I expected too, BTW.
Thanks!
To your success,
Abdul Karmach
www.VARChannelMarketing.com 813-868-7684
Fascinating, but on reflection not surprising.
I work with clients to help them grow business and this kind of study can only help ensure that I get that right!
Interesting stuff, Dan. Thanks for the insights and sneak peak.
Do you have screenshots of some of the actual landing pages?
Genius. 6 words to avoid and 6 words to include. Amazing that the overwhelming majority of offers (including my own) fail to follow these simple ways to increase conversion.
Thanks Dan, it's good to see that white papers continue to rank high in terms of conversion power. In other studies we've seen, the consistently rank in the top 1-2 in terms of most-effective sales tools.
Moreover, I think your first chart really hits hope the ideal that you can't live on a single piece of content and expect that drive sales. You need to create trust and strong lead nurturing campaigns.
Ryan Malone
SmartBug Media
An
inbound marketing agency and Hubspot Partner
@RyanMalone Free report: 7 Tactics to Boosting White Paper Performance
I wonder what the conversion rates to sales opportunities are on these content leads? I would expect that most of the leads generated by content will be top of the funnel, with the exception of the Download category, which would probably get you further down the funnel.
This is totally awesome data. Very thought provoking... On the surface, your data suggests that content offers win, and that's what everyone should do. However, someone seeking content is probably not as likely to buy something. So now you have a two-step sales process. The MOST interesting data would be to see actual conversions (i.e., true sales) for groups that hit a traditional contact form vs content download (and subsequent sale).
The data is not that surprising. With competition increasing everyday websites need to have an above average value proposition (free consult, contact us etc) to entice a user to give us information. Basically give me something and I will give you something ...
Looks interesting, I may have to join in on that one!!
Looking forward to the webinar. I hope there will be a breakdown by B2B and B2C; wondering how similar results are for the two.
This whole series has been super. Both the information delivered and examples of testing.
Thanks
This is very interesting and great timing. We just started using Hubspot to push our whitepapers and demos, so we look forward to it paying off.
Good Webinar today too btw.