COMMENTS
I'm a woman (obv) and usually subscribe to USEFUL blogs via email so I get the latest updates into my inbox. I usually read them later in the evening as I'm busy with the kids until then. I also Like some on Facebook so that I have the latest info but don't often check them that way - so email is the best for me to keep up with new thinking (I don't read personal blogs). My time is precious.
Interesting study ... so generally if you are using blogging as one of your marketing tools then you are predominately targeting men. But I guess it would depend on what your blog is about and it's
value to individuals still.
Usually if I want to follow a blog I do so by e-mail so I guess that puts me in the minority on that one. I just find it's easier to get updates that way.
I read blogs via multiple channels, but I read the blogs I subscribe to via email much more consistently than blogs I see via Twitter, Facebook, RSS feed, etc. I read blogs throughout the day and evening, primarily on my iPhone, while I'm waiting in line, I'm on hold, I'm listening to a boring webinar, etc.
Hmm…I fit in several categories. I subscribe via email, subscribe via RSS, read the blog, look for updates in Twitter, and even manually go to different blogs. I guess I skew the data :)
Nevertheless, I love blogs and I love reading them!
Interesting study. I have to say that most of it is true for me as well. I am a man (a real man - lol) and I don't think I've ever subscribed to a blog by email. Maybe one or two, and I don't even read them from my email! I do all of my reading at night, and I simply directly type or copy and paste the blogs URLs into my browser. Crazy. Are there any practical ways to use this info to increase my bottom line? Tips would be more than welcome ;)
Thanks for the interesting stats. I read your blog every day, during the day, because it comes into my email box. I agree 100% w/ Rebecca, your first commenter. I'm not sure what to do with this info but it's worth pondering. Maybe I'll read it again tonight...
Very little will induce me to subscribe to a blog by email -- I prefer to read them on my terms, which is usually via RSS! I read different blogs at work than at night; work and SEM related blogs during the day, personal and environmental blogs at night. I guess that makes me somewhat anomalous.
I visit the vast majority of the blogs I read, rather than receiving it via email. I don't like filling up my inbox more than it already is, and I find it more personal to actually visit a blog. Also, I tend to visit blogs in the early morning before work and then late at night.
This is very interesting...as an independent business with a blog I post to almost daily it's good to see where my posts potentially go...
And as I use an RSS Feed subscription to read my blogs I subscribe to, I think I will need to look more into e-mail blogging...thanks Hubspot!
I put an rss feed of my favorite blogs on my website, so when I feel like catching up, I check the interesting articles displayed there ...
About your graphs: I find them too general and therefore not very informational, would like to see more details about that:
Categorize the blogs, the update frequency, the kind of person etc ...
It's like saying 43% of the male population reads magazines compared to 55% of the female population.
Does that help the publisher of a magazine, no not at all :)
On a sidenote: please add a legend to your graphs, unless blue and purple are the universal colours for men/women ?! (they will be republished or show up on google images and then nobody has a clue)
I receive some blog post updates via email and am just starting to get them added to my Google apps page. I probably read 20+ marketing related blogs per day. I am trying to figure out the easiest way to get them delivered in one place.
Interestingly enough, as a male, these stats mirror my habits very closely! I read blogs much more than once per day, don't subscribe by e-mail (but rather Google Reader), and I often read in the evenings and nights. Today is an exception. Great post, Dan!
I read blogs mostly in the afternoon until night, that is when I have more free time to stay in front of the computer. I really can be busy some days especially when family is around.