Marketing data rocks. At HubSpot we love sharing new marketing data and believe that it helps all of us make better marketing and business decisions. We have created a slide deck with 101 valuable and actionable pieces of inbound marketing data. This ebook is an updated version of the 50+ Marketing Charts and Graphs ebook released in early 2010.
Highlights from the Marketing Charts :
- Companies focused on inbound marketing generate leads at a 60% lower cost than companies that focus on outbound marketing
- Out of companies who blog, 46% have attracted revenue through their blog.
- Out of companies who blog regularly, 90% attracted customers through their blog if they post daily, but only 38% attracted for those who blog monthly.
- Blogging increases your Twitter reach by 75%.
- Websites with blogs get 55% more visitors.
- Facebook pages for US companies have 4,300 Facebook fans on average.
- 63% of businesses say blogging and social media generate leads at a lower cost compared to other marketing activities.
101 Marketing Charts
View more presentations from HubSpot Internet Marketing .
Inbound Marketing Blog Feed
Steven Pofcher 2:29 PM on December 16, 2010
FYI - typo page 6 "descisions"
Chris 3:08 PM on December 16, 2010
These types of posts are so helpful. Having the cold hard statistics of ROI helps us make the case to our clients that internet marketing and that blogging works, but only if you're dedicated! I'm interested to learn more about how blogging increases my Twitter reach. Thanks!
Tony 11:07 PM on December 19, 2010
Great data, thanks so much!