In 2006 the Sapling Foundation started curating
TED
(Technology Entertainment and Design), a global set of conferences seeking to spread innovative ideas. TED was founded in 1984 as a one-off event, and the conference was held annually and has been host to many of the brightest minds in the world, including Bill Gates, Larry Page, Richard Dawkins and many Nobel Prize winners.
Some of the best ideas spread by TED presenters have been related to marketing. These presentations help to put important marketing-related issues into context and uncover simple truths about persuasion and engagement. Whether you market your own small business or a Fortune 500 company, you can take away valuable information and insights from these great speakers.
13 Must-Watch Marketing TED Presentations
1.
Dan Cobley: What physics taught me about marketing
3.
Malcolm Gladwell on spaghetti sauce
4.
Derek Sivers: How to start a movement
5.
Seth Godin on the tribes we lead
6.
Virginia Postrel on glamour
7.
Chris Anderson of WIRED on tech's Long Tail
8.
Rory Sutherland: Life lessons from an ad man
9.
Philippe Starck thinks deep on design
11.
Barry Schwartz on the paradox of choice
12.
Dan Gilbert asks, Why are we happy?
13.
Alisa Miller shares the news about the news
Inbound Marketing Blog Feed
Scott Cowley 3:42 PM on January 05, 2011
Fantastic collection. I don't know where I'm going to find time to watch all of these, but if one ends up changing the way I see the world or do things, then it's worth it.
Chaa Creek 3:43 PM on January 05, 2011
This is a cool blog post! I will have to check out the videos tonight.
Webdesign @ DragolinDesign 5:33 PM on January 05, 2011
This is a truly interesting post/share, I hadn't heard about ted.com before and I'm very pleased with the marketing speakers!
ann 8:04 AM on January 06, 2011
good artical.
very useful.
thank you
Tracey Norvell 8:26 AM on January 06, 2011
Wonderful list! Cannot wait to start watching each episode. Thank you.
Jon Thomas 11:11 AM on January 06, 2011
Arg! You beat me to it! I wanted to come up with a list like this. Great job.
I'd like to add a few more that I keep as my favorites on my TED account:
David Pogue Says Simplicity Sells
J.J. Abram's Mystery Box
Ken Robinson Says "Schools Kill Creativity"
- Jon (@Story_Jon)
Kari Kenner 6:07 PM on January 06, 2011
Awesome list, thanks for putting together. I love TED and just added it as one of my Flipboard sections. I watched a few videos now and will have to watch a few more later.
Bob Golobish 11:42 AM on January 08, 2011
These are great. Thanks! I have watched the first 5 and I will definitely watch the rest of them. I had three ideas after watching the first few.
1) Use the series for a personal mini-seminar. Write down the ideas that really made me think.
2) Use the series for a half-day seminar for the marketing communications team that I lead at Marian University in Indianapolis.
3) Invite marketing folks from the Indy area to campus to watch and then talk about the videos.
Again, thank you. Pax!
Tim Redpath 7:16 AM on January 10, 2011
Awesome - thanks for sharing Kipp.
I've been downloading TED lectures and listening to them as I walk, but I missed half of these.
Tim
Donald Cunningham 9:30 PM on January 10, 2011
I was just browsing their site the other day and did'nt know where to start watching. Now I know.
Thanks!
Tucker Wannamaker 6:03 PM on January 11, 2011
I absolutely loved the Malcolm Gladwell one. "The mind knows not what the tongue wants," and "There is no right sauce, only right sauces." Excellent talk on what humans want.
Jun Baranggan 10:36 PM on January 17, 2011
great collection of videos. got to watch each of them now.
cheers!
Reb Risty 7:26 PM on January 24, 2011
I hope to go to a TED event one of these days. Thanks for sharing these videos!