January 18, 2011 at 1:00 PM
Ever wonder how much was being spent on
social media marketing
? Or maybe which social sites the money was going to? Check out the Social Media Marketing by the Numbers infographic to answer these questions and more.
for creating this infographic.
Founder and CTO of HubSpot.
Is the "Avg. Number of Posts" column the TOTAL average number? Or is it the average number in the time frame on the left (per week, per month, etc.)
The part about PEPSI is in this image is not accurate. Pepsi pulled ads from the 2010 Super Bowl. In 2011 they are using social media to create and vote for ads to be shown in this years Super Bowl. http://www.crashthesuperbowl.com
Great info - thanks for posting! What information is available regarding the business impact of time and money invested in these sites? This would demonstrate to SMBs the value of having a presence and actively participating in the SM venues.
Kudos to CreditLoan for an awesome visual. At a glance, I am in the know without having to filter through a bunch of hyperbole.
I agree with the comment about how to measure the impact on business sales from social media. We are often educating our clients on the multi-faceted benefits of social media, and managing the expectations of our clients. Still always trying to measure sales and growth impacts Flavia intern with reignnet
This is great to look at all the social media at a glance, in the one spot. What about ROI? Does this have the ablilty to show how much return these are bringing as well?
Who is the source of this data? I'm curious as to where it came from and who gathered it.
Actually a bit surprised there is higher participation on Twitter than Facebook. Usually the larger corporations are a bit slower when it comes to getting on the bandwagon. Considering Twitter is relatively new compared to Facebook, I would expect more activity on Facebook over Twitter.
@DOwntown Dan Well Twitter is a constant stream of updates. It an information network which make more frequent use understandable compared to Facebook.
very interesting... But who is the source of this data ???
I read recently from a very 'old school' traditional source that although participation in Social Media will increase substantially, actual $'s spent will see a minimum increase. I can see some truth in this because a lot of businesses still don't 'get it'. What's your take on the situation??
Important data even for us outside US in order to orient our strategies.
Yes, what are the sources?????
Thanks for posting, Dharmesh. Companies are only posting to their blogs once a month? Seems low.
I feel twitter is more of a socialization market not so much for business or marketing site maybe that's why they have so much more activity.