Ever wonder how much was being spent on social media marketing ? Or maybe which social sites the money was going to? Check out the Social Media Marketing by the Numbers infographic to answer these questions and more.
Thanks to CreditLoan for creating this infographic.
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Andrea Tarrell 1:04 PM on January 18, 2011
Is the "Avg. Number of Posts" column the TOTAL average number? Or is it the average number in the time frame on the left (per week, per month, etc.)
Tony 1:22 PM on January 18, 2011
The part about PEPSI is in this image is not accurate.
Pepsi pulled ads from the 2010 Super Bowl. In 2011 they are using social media to create and vote for ads to be shown in this years Super Bowl.
http://www.crashthesuperbowl.com
Vicki ONeill 1:46 PM on January 18, 2011
Great info - thanks for posting!
What information is available regarding the business impact of time and money invested in these sites? This would demonstrate to SMBs the value of having a presence and actively participating in the SM venues.
Vicki 1:52 PM on January 18, 2011
Kudos to CreditLoan for an awesome visual. At a glance, I am in the know without having to filter through a bunch of hyperbole.
Sarah K 3:45 PM on January 18, 2011
Very nice
flavia 5:08 PM on January 18, 2011
I agree with the comment about how to measure the impact on business sales from social media. We are often educating our clients on the multi-faceted benefits of social media, and managing the expectations of our clients. Still always trying to measure sales and growth impacts
Flavia intern with reignnet
LMIT 5:43 PM on January 18, 2011
This is great to look at all the social media at a glance, in the one spot. What about ROI? Does this have the ablilty to show how much return these are bringing as well?
sean 7:14 PM on January 18, 2011
Who is the source of this data? I'm curious as to where it came from and who gathered it.
Downtown Dan 12:41 AM on January 19, 2011
Actually a bit surprised there is higher participation on Twitter than Facebook. Usually the larger corporations are a bit slower when it comes to getting on the bandwagon. Considering Twitter is relatively new compared to Facebook, I would expect more activity on Facebook over Twitter.
Arthur 1:16 PM on January 19, 2011
@DOwntown Dan
Well Twitter is a constant stream of updates. It an information network which make more frequent use understandable compared to Facebook.
Designers Heaven 11:41 AM on January 20, 2011
very interesting... But who is the source of this data ???
Peter L Masters 1:34 PM on January 21, 2011
I read recently from a very 'old school' traditional source that although participation in Social Media will increase substantially, actual $'s spent will see a minimum increase. I can see some truth in this because a lot of businesses still don't 'get it'. What's your take on the situation??
Claudio M.O. Moura 8:58 AM on January 24, 2011
Important data even for us outside US in order to orient our strategies.
Jon 11:01 PM on January 24, 2011
Yes, what are the sources?????
CK Wilde 3:45 PM on January 26, 2011
Thanks for posting, Dharmesh. Companies are only posting to their blogs once a month? Seems low.
Miriam 8:28 PM on February 03, 2011
I feel twitter is more of a socialization market not so much for business or marketing site maybe that's why they have so much more activity.