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Social Media Marketing By The Numbers [Infographic]

 

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Ever wonder how much was being spent on social media marketing? Or maybe which social sites the money was going to? Check out the Social Media Marketing by the Numbers infographic to answer these questions and more.

social media marketing hubspot

Thanks to CreditLoan for creating this infographic.

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Posted by Dharmesh Shah on Tue, Jan 18, 2011 @ 12:00 PM

COMMENTS

Is the "Avg. Number of Posts" column the TOTAL average number? Or is it the average number in the time frame on the left (per week, per month, etc.)

posted on Tuesday, January 18, 2011 at 12:04 PM by Andrea Tarrell


The part about PEPSI is in this image is not accurate. 
 
Pepsi pulled ads from the 2010 Super Bowl. In 2011 they are using social media to create and vote for ads to be shown in this years Super Bowl.  
http://www.crashthesuperbowl.com

posted on Tuesday, January 18, 2011 at 12:22 PM by Tony


Great info - thanks for posting!  
 
 
 
What information is available regarding the business impact of time and money invested in these sites? This would demonstrate to SMBs the value of having a presence and actively participating in the SM venues.

posted on Tuesday, January 18, 2011 at 12:46 PM by Vicki ONeill


Kudos to CreditLoan for an awesome visual. At a glance, I am in the know without having to filter through a bunch of hyperbole.

posted on Tuesday, January 18, 2011 at 12:52 PM by Vicki


Very nice

posted on Tuesday, January 18, 2011 at 2:45 PM by Sarah K


I agree with the comment about how to measure the impact on business sales from social media. We are often educating our clients on the multi-faceted benefits of social media, and managing the expectations of our clients. Still always trying to measure sales and growth impacts 
 
 
 
Flavia intern with reignnet

posted on Tuesday, January 18, 2011 at 4:08 PM by flavia


This is great to look at all the social media at a glance, in the one spot. What about ROI? Does this have the ablilty to show how much return these are bringing as well?

posted on Tuesday, January 18, 2011 at 4:43 PM by LMIT


Who is the source of this data? I'm curious as to where it came from and who gathered it.

posted on Tuesday, January 18, 2011 at 6:14 PM by sean


Actually a bit surprised there is higher participation on Twitter than Facebook. Usually the larger corporations are a bit slower when it comes to getting on the bandwagon. Considering Twitter is relatively new compared to Facebook, I would expect more activity on Facebook over Twitter.

posted on Tuesday, January 18, 2011 at 11:41 PM by Downtown Dan


@DOwntown Dan 
Well Twitter is a constant stream of updates. It an information network which make more frequent use understandable compared to Facebook.

posted on Wednesday, January 19, 2011 at 12:16 PM by Arthur


very interesting... But who is the source of this data ???

posted on Thursday, January 20, 2011 at 10:41 AM by Designers Heaven


I read recently from a very 'old school' traditional source that although participation in Social Media will increase substantially, actual $'s spent will see a minimum increase. I can see some truth in this because a lot of businesses still don't 'get it'. What's your take on the situation??

posted on Friday, January 21, 2011 at 12:34 PM by Peter L Masters


Important data even for us outside US in order to orient our strategies.

posted on Monday, January 24, 2011 at 7:58 AM by Claudio M.O. Moura


Yes, what are the sources?????

posted on Monday, January 24, 2011 at 10:01 PM by Jon


Thanks for posting, Dharmesh. Companies are only posting to their blogs once a month? Seems low.

posted on Wednesday, January 26, 2011 at 2:45 PM by CK Wilde


I feel twitter is more of a socialization market not so much for business or marketing site maybe that's why they have so much more activity.

posted on Thursday, February 03, 2011 at 7:28 PM by Miriam


Comments have been closed for this article.