If Lil' Wayne hadn't already established himself as one of social media's elite, his most recent overtaking of the Guinness World Record for most "Likes" to a post on Facebook in 24 hours certainly did the job. Only hours after Oreo claimed the record for themselves with 114,619 "Likes," Lil' Wayne and his fans obliterated it with a whopping 588,243. Now I know some of you are probably thinking, "well he probably just has a lot more fans than Oreo," but that isn't the whole story. Oreo has 16,711,040 fans on Facebook to Lil' Waynes 20,112,726, and although this is a significant advantage, it does not completely explain why he got more than five times as many "Likes" on his post.
As an internet marketer having a social media presence isn't enough. The social media landscape is always changing, and because of this it's important to understand the most effective ways to utilize the tools available for your marketing efforts. Here are a couple things all internet marketers can learn from Lil' Waynes success.
3 Social Media Marketing Tips From Rapper Lil' Wayne
1. Be Unique
Although there are thousands of rappers in the world, Lil' Wayne uses his uniqueness to help him stand out in the overpopulated sea of lyricists. His love of rock music, the Green Bay Packers, and his brief stint in jail are just a few of the things that Wayne uses to distinguish himself from others.
Figure out what distinguishes you from the competition, and make sure you share this with your audience. This will not only help you to attract a loyal following, but it will also help you start ranking for long tail keywords that your competitors may not be focused on.
2. Never Stop Creating Content
You would think that being locked up might put someone's rap career on hold. But instead of slowing down, Lil Wayne seemed to work even harder while he was in prison. As well as continuing to write songs, he also launched a blog called WeezyThanxYou because he wanted his fans to know he loved them. As a result of his continued effort to share remarkable content with the world, not only was Weezy able to maintain his fan base, but he actually increased it!
Growing a following and attracting inbound links is a long gradual process. Don't lose hope if you don't see immediate results. Quality and consistency of content creation is the key to any inbound marketing strategy.
3. Tell Your Fans What to Do!
Lil' Wayne shares a lot of exclusive content with his fans on Facebook. He also makes it extremely clear to them how they can show their appreciation by including a simple "Like this post" call to action in many of his posts. By telling his fans what to do next Lil' Wayne is making his fan's lives simpler and helping them with the decision-making process. This works incredibly well on his Facebook Page as we can see with all of his posts including the most recent Guinness World Record post.
Don't make your visitors' experience more difficult by throwing a barrage of links and choices in front of them. Provide them with valuable content and then offer them one simple next step.
I hope that you found these tips useful. If you did, would you please retweet or "Like" this post ;) Thanks!