Four years ago, I decided to throw in the towel. I gave up on traditional marketing, cut advertising costs in half and started focusing on social media, blogging, and organic traffic to drive leads for my company.
Lucky for me, this apparently risky move paid off and I became a marketing superhero. There aren’t many chances to be heroic in marketing, as it generally seems like sales gets all the glory. But when you dramatically cut costs and increase quality leads, well, that’s the stuff marketing superheroes are made of.
I didn’t do it alone. I had HubSpot to help me through the journey of becoming a successful inbound marketer. But marketing and technology are always changing. This year, I’ve taken on a new role and I have a new audience to focus on. I need to stay on top of my inbound game, which is why I decided to sign up for Inbound 2012. I was so excited, in fact, that I was the very first person in the world to register for the conference.
Here’s why I was so incredibly eager to make sure I got a spot at this year’s HubSpot conference.
Networking, networking, networking
Inbound marketing is still relatively new. I’m lucky to work for a progressive and smart company that recognized we had to get on the inbound wagon to be successful. It’s exciting to be part of a growing software company and work with such creative minds. But I’ve never had the opportunity to network with thousands of inbound marketers who face the same challenges I do. So I’m looking forward to sharing war stories and successful strategies with all of those content builders, social media mavens, and SEO fanatics out there. I can’t wait to hear the incredible keynote speakers, like David Meerman Scott and Rand Fishkin, but I’m just as excited to talk to my fellow attendees.
Even more Education
I also signed up for the Get Found Certification course, designed to teach inbound marketers how to use HubSpot software and their inbound methodologies to grow the top of the sales and marketing funnel. This certification, which teaches best practices for attracting qualified visitors and generate leads through search engines, blogging, and social media, is going to be full of hands-on stuff that I can actually apply to my real job. Fancy that.
It’s not easy to find a conference that covers all angles of inbound marketing education, including useful training for practitioners. The certification options added to #Inbound12 are the perfect prescription for my inbound marketing woes -- addressing the issues of quality versus quantity, measuring the ROI of my social media and blogging efforts, and finding SEO strategies that drive leads. HubSpot software already helps me do all of this, but at #Inbound12, I’m going to learn even more.
Because I love technology (and Boston)
Working for a software company, I have a penchant for all new technology, and I’m admittedly addicted to apps. I need help navigating my way through the HubSpotAppMarketplace; there are so many amazing new tools to make inbound marketing easier and more effective it makes my head spin (in a good way).
I can’t wait to get a first look at the newest innovations in marketing software, including all those slick new apps. And what better city to unveil all this marketing technology goodness than Boston?
As a native New Englander, I'll admit I'm biased. But I love working and living in the “hub” of technology, and now also of inbound marketing. Boston is the perfect city to host Inbound 2012, and I can't wait to meet you all there.
Rebecca McNeil is a University of Vermont graduate with a degree in English and a background in journalism and education (including a stint teaching English in China). She's been in the HR marketing world for over four years and is currently enjoying her role as Inbound Marketing Manager for HealthcareSource.