Why Optimizing your Email List is Critical (and How to Do it)

    by Chelsea Hunersen

    Date

    October 23, 2014 at 8:00 AM

    blog-editorialReputation. What all high schoolers fear, PR professionals make money on, and marketers must pay special attention to -- especially when it comes to email.

    All too often I have seen marketers focus on the email itself- nailing the right subject line, content and design, but not spending nearly as much time on the quality of the recipient list. This is important because according to Return Path, 83% of email delivery failures are caused by reputation problems (tweet this stat).

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    How to Use List Analytics To Stop Database Decay

    by Maggie Hibma

    Date

    October 21, 2014 at 11:00 AM

    blog-editorial

    Decay. One of the more cringe-worthy words that translates straight from your dentist’s office (yuck!) right into your marketing meetings.

    Marketing databases decay at a rate of 23% per year. There’s lots of reasons why that happens - someone switched out their AOL email address with Gmail, or recently got a new job and therefore a new email address. Sounds like it’s mostly out of a marketer’s control, right?

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    How to Use HubSpot to Capture Leads on Your Website [New Customers]

    by Sara Randall

    Date

    October 20, 2014 at 2:00 PM

    blog-editorial When getting started with HubSpot, one of the first questions new customers should ask themselves is, “How can HubSpot help me get more leads?”

    Good news, the answer is pretty simple. The first step to getting more leads is to have multiple places on your website where visitors can give you their information -- like name, email, or even a phone number. 

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    The Tactical Guide to Setting Up a Basic Sales Process In HubSpot CRM

    by Jeffrey Russo

    Date

    October 16, 2014 at 8:00 AM

    blog-editorial

    You knew this day would eventually come, and it finally feels like the time is right to start using a Customer Relationship Management (CRM) system.

    Whether you've been selling for years without putting all the pieces in one place, or feel like you are just now finding your footing with a process you can scale, all that really matters is that you've made the decision to take the leap and get started. 

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    Speak Your CEO's Language: 3 Ways to Show Marketing's Impact on Revenue

    by Rachel Sprung

    Date

    October 15, 2014 at 10:00 AM

    blog-editorialA version of this post originally appeared on the Marketing section of Inbound Hub. 

    As marketers, we constantly hear about the importance of closing the loop on our marketing campaigns -- but that doesn't just mean tracking to see how many views, clicks, and leads they generate. To truly prove your department's worth to your CEO, you've got to also report on the one metric that they care about: revenue.

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