How We Get Our Inbound Campaigns Organized and in Motion [Customer Story]

    by Oscar Quiroga

    Date

    August 20, 2014 at 12:00 PM

    organizing inbound campaigns

    Creating content can be difficult, but what I've found to be most challenging is getting started -- specifically mapping out my content and turning it into a cohesive campaign. 

    I needed a mechanism to help me strategically organize the content my team needed to build. Without it, I found it quite difficult to nail down the strategy and conceptualize it all!

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    Social Inbox: Your One-Stop Social Media Shop

    by Maggie Hibma

    Date

    August 19, 2014 at 11:00 AM

    blog-editorial

    Set it and forget it is no way to build an effective social media strategy. It's a good idea to take a look at your social media strategy periodically and make adjustments based on what's working and what's not. Not surprisingly, that's also the approach we take to our software.

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    How HubSpot Runs Its Marketing Team [Inside Look]

    by Ben Ratner

    Date

    August 14, 2014 at 11:00 AM

    Inside_LookA few weeks ago, HubSpot CMO Mike Volpe gave customers a behind-the-scenes look into how HubSpot operates its own marketing organization during an exclusive customer-only webinar. The webinar, which was inspired by the new Do Marketing Like HubSpot Executive Summit, covered how we hire, structure, and measure our own team.

    In case you missed the webinar and want a peek into our marketing organization, here are some of the highlights of the presentation. 

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    Behind the Curtain: An Insider's Glimpse Into HubSpot's Social Media Strategy

    by Lanya Olmsted

    Date

    August 13, 2014 at 9:00 AM

    blog-editorialYou’re probably aware of HubSpot’s presence on social media. Whether you follow our Twitter account, like us on Facebook, or are even in our Inbound Marketers LinkedIn group, you know that we take social media very seriously.

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    7 Things to Consider Before Starting a Website Redesign on the COS

    by Gabriel Wahhab

    Date

    August 12, 2014 at 9:00 AM

    COS RedesignA version of this post originally appeared on HubSpot's Designers blog. To read more content like this, subscribe.

    Congratulations! You have a new project, and it’s a redesign for the COS -- how cool! I know it’s tempting to just dive in and get started, but there are some things you should think about first to make sure you’re fully prepared right from the start. 

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