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Marketing and Technology Events
January 2011
The Gamification Summit
Know the Score. The Gamification Summit (January 20-21, 2011 San Francisco) brings together top thought leaders in game mechanics and engagement science for the first time. Hear what works and what doesn't in this dynamic and fast-moving field through case studies, workshops, keynotes and panels delivered by experts such as Gabe Zichermann (author, Game-Based Marketing), Amy Jo Kim (gamification guru) and Jane McGonigal (TED fellow, author debuting her new book) and network with other leaders in the space. Attend Gamification Summit 2011 and learn how game mechanics and the new science of engagement are rewriting the rules of brand marketing, product design and customer acquisition and get your business in the game. The first day is filled with informative keynotes, lectures and panels, with plenty of networking opportunities mixed in throughout. The second day is a full-length, hands-on workshop led by renowned gamification designer Amy Jo Kim that will help you take your specific business requirements and turn them into actionable gamification strategies. Space for both days is strictly limited. Register today.
Dates: January 20-21 2011
Location: San Francisco, CA
Discount Code For HubSpot Readers hubs10
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Social Media for B2B: Leveraging Social Tools and Networks for Stronger Customer Connections and Accelerated Sales
The big question around social media for B2B marketing is no longer "whether" but "how." How do we take best advantage of the explosion of social tools and networks to achieve our top marketing objectives? The debate over social media may be over, but how to proceed amid the seemingly endless possibilities and the overwhelming hype is far from clear. No doubt the social media opportunity for B2B marketers is huge. Leading companies are already tapping social tools and networks to help identify new opportunities, demonstrate thought leadership and expertise, build and strengthen customer relationships, generate demand, and accelerate sales. But most companies are just getting started and the challenges in crafting a strategy and program that meets customer needs and contributes effectively to marketing and sales are substantial: * Who are we trying to reach? * How should we attract and engage? * How do we capture real value and return on investment? * Do we have the skills and experience? * How should we organize our efforts? * How can we minimize risk? If you're working to integrate social media with the rest of your marketing program and wrestling with these questions, this workshop is for you.
Dates: 26-27 January 2011
Location: Pittsburgh, PA
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Internet Marketing Evolution
Rasmussen College invites viewers to tune-in to “Internet Marketing Evolution,” an free, educational seminar about the evolving landscape of internet marketing featuring professionals from Google, J. Walter Thompson, and Market Motive, on Thursday, Jan. 27 at 6 p.m. CST. The seminar will stream live via a national Webinar from the new Technology and Design Center at the Brooklyn Park, Minn. campus, an 11,000 square foot facility housing high-powered Mac and IT labs, among other top-of-the-line technologies. Registration for this free event is accessible at www.Rasmussen.edu/internetmarketingevolution. ”Internet Marketing Evolution” will review the world of internet marketing, its history and future, and the skills needed to succeed in emerging fields within the industry. Featured speakers include Michal Lorenc, online sales and operations manager, Google; Steve Wallace, group strategy director, J Walter Thompson Minneapolis; and Michael Stebbins, CEO, Market Motive. “As more companies invest in online marketing, the demand for individuals with professional interactive marketing training grows,” Rasmussen College School of Business Director Kathy Heldman said. “We are proud to bring prospective students, the local community, and Webinar viewers nationwide a forum to learn more about this expanding industry.” Those interested in attending the event at Rasmussen College Brooklyn Park or in viewing the event via a live stream may register at www.rasmussen.edu/internetmarketingevolution. Rasmussen College offers a variety of Bachelor’s and Associate’s degrees targeted for industries with the greatest opportunity for career growth through its School of Business, School of Technology and Design, School of Nursing, School of Justice Studies, School of Education, and School of Allied Health. Among such programs is a Bachelor’s in Business Management with a specialization in Internet Marketing degree program, which is led by a partnership with Market Motive, an industry leader in internet marketing. For additional information about Rasmussen College, visit www.Rasmussen.edu.
Date: January 27th
Location: Online and the Brooklyn Park Campus
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February 2011
How New Technology is Driving Growth in SMBs
Breakfast Event at Babson College. Main Event: 8:30AM - 9:45AM Small to mid-size businesses (SMBs) face many challenges as they seek profitable growth. Effective marketing/lead management and targeted sales is the critical path for achieving this growth by automating the lead generation to opportunity identification process and aligning with an organization’s business processes. Many SMBs, however, still use either manual systems or Outlook to drive business development efforts and manage existing account relationships limiting their effectiveness. Initially designed for enterprise organizations, popular customer relationship management (CRM) solutions have found widespread success in small to mid-size organizations. Current CRM solutions have been designed to support the unique needs of SMBs, while rapidly providing a demonstrated return-on-investment (ROI) soon after implementation. Failure to take advantage of these technology solutions inhibits a company’s ability to identify new business opportunities and reduces overall effectiveness within the organization. Understanding the need and value of a sales and marketing solution is the first step, but what’s the right solution for your organization? What steps need to be taken to successfully deploy the chosen solution? How do you integrate effective lead generation technologies, blogs and social media to support your business processes and get found through “Inbound Marketing” techniques?
Date: February 2nd, 2011
Location: Babson College, Olin Hall, Needham/Wellesley Room
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March 2011
B2B Marketing Forum 2011
Are you a B2B marketer and are you looking for a source of unlimited inspiration and lessons learned? At the B2B Marketing Forum 2011 there is plenty to learn, a lot of inspiration to take in and many peers to meet. After having organized a successful B2B Marketing Forum in 2010 with more than 400 participants, we are now looking forward to the second edition on March 15th, 2011. We will discuss B2B marketing empowerment, marketing ROI, social media and content marketing in B2B. And, we will hand out the exclusive B2B Marketing & Communications Award.
Date: March 15, 2011
Location: Westergasfabriek, Amsterdam
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Women of the Windy City
The MDRC conference will embark on its first mobile conference March 17-19 2011! We depart from Memphis and begin our work as we head towards Chicago, for "Women of the Windy City!" Each conference city will have a unique name for the purpose of showing support and unity for that host city. Our destination will take us to Westin Hotel in downtown, Chicago.
Dates: March 17-19 2011
Location: Chicago, IL
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Content Marketing World 2011
You’re invited to Content Marketing World 2011, the premiere international content marketing event from the Content Marketing Institute. For three days, the best and the brightest from the content marketing industry will converge in Cleveland, Ohio to share the latest industry trends, product advancement, client success stories, best practices and more.
Dates: September 6-8, 2011
Location: Cleveland, Ohio
September 2011
The Internet Show Middle East 2011
The Middle East's only internet business event. The Internet Show - a series of seminars and an exhibition. It is the only event that brings together Big, Medium and Small business along with government, all eager to find new ways of doing internet business. It is a business not a technology show.
Dates: September 27-28 2011
Location: Abu Dhabi, UAE
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