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Episode #82 - March 5, 2010

Intro

• How to interact on Twitter: Include www.HubSpot.tv in your tweet! On the show today is Mike Volpe (@mvolpe) and Karen Rubin (@karenrubin) and Brad Blake (@BradMBlake)
• As always, all the old episodes are in iTunes: http://itunes.hubspot.tv/ If you like the show, please leave a review!
• Wild Web Women have nominated Mike for "Social Media Man Crush" finalist, please vote! 
• We're considering doing an "on location" HubSpot TV in Las Vegas March 22, so let us know if you would attend that event live!

Special Guest: Brad Blake, Director of New Media at Mass Govenor Office

• Director of New Media at MA Governors Office
• MassDOT Developers Challenge: http://www.massdotdevelopersconference09.com/applications

Mailbag

• From Guido Stein - "A lot of people are worried about the negaitve implications of social media - like people saying bad things about them or getting robbed because of the site www.PleaseRobMe.com and things like that. But during those conversations, people rarely balance it with all the positive things that these social tools allow, like better communication and meeting and connecting with new people."

• From Kat Sheehan How can a co (fashion designer) maximize launch with inbound marketing and social media? Can't find one good example!
• Designer Sponsors NYC Bag Hunt
• HubSpot TV - Vanity and Branding on Facebook with Special Guest Jeff Taylor

Headlines

80% of Journalists Say Bloggers Important

• Journalists’ Use of Social Media Is Surging, According to 2nd Annual Middleberg/SNCR Survey of Media in the Wired World
• Study by the Society for New Communications Research (SNCR)
• Nearly 70% of journalists surveyed are using social networking sites, a 28% increase since the results of the 2008 study
• 66% are reading blogs, 48% are viewing videos online, 25% are listening to podcasts
• Marketing Takeaway: Inbound marketing can get you PR even if you don't "do PR".

Department of Defense LOVES New Media

• US Department of Defense releases official policy on social media
• US Department of Defense Ahead of Most Companies with a New Social Media Policy
• "Late Friday, the U.S. Department of Defense released its official policy covering new media and social media. With some three million employees, the DoD is one of the largest organizations in the world, so this is big news."
• "The policy, Directive-Type Memorandum 09-026, which is effective immediately, states that DoD employees (including U.S. Army, Air Force, Navy, and Marines) can use and participate in new media and social networking sites like Twitter, Facebook, YouTube, blogs, and forums."
• Marketing Takeaway: If THEY can do it, anyone can do it!

ExactTarget buys CoTweet

• ExactTarget Acquires CoTweet
• ExactTarget (email marketing software) buys CoTweet (a Twitter management software)
• In the future, there might be some integration between email and Twitter for ExactTarget.  Marketers need more tools to help tie everything together - blogs, Twitter, Facebook, LinkedIn, SEO, landing pages, leads, etc.
• Marketing Takeaway: Marketers should look for software that combines multiple tools in one place to make inbound marketing easier.

Small Businesses Use of Social Media Increasing

• Small Businesses' Use of Social Media Doubles in Past Year
• Social Media Adoption By U.S. Small Businesses Doubles Since 2009
  
• 75% created a company page on Facebook or LinkedIn  
• 69% post status updates on Facebook or LinkedIn
• 39% have a blog to talk about expertise
• Marketing Takeaway: Get started with inbound marketing now to get a head start over your competition.

Marketing Tip of the Week: Don't let the government out do you in your new marketing efforts.