20 Enlightening Pearls of Wisdom From Marketing Experts [SlideShare]

    by Hannah Fleishman

    Date

    April 22, 2013 at 2:04 PM

    marketing-pearlsLife is busy. Marketers are trying to stay on top of content creation, messaging, branding, budget, industry trends -- not to mention trying to find time for a personal life. This juggling act is a serious time commitment, but short and sweet inspiration isn’t (or at least we don't want it to be).

    So we asked marketing experts and industry thoughts leaders to share their thoughts on how to be an effective, lovable marketer, and we’ve pulled out some tidbits of wisdom from their advice for you here. We hope it gives you a breath of fresh air before digging into your next big inbound marketing endeavor.

    1) We have a huge opportunity to have our market actually design the product before our eyes. They'll tell us how big, how fast, what tools they want, and how they want it delivered. All we need to do is pay attention and deliver." - Janet Fouts, Social Media Coach
     
    2) "Learn to love data and, for heaven's sake, write well." - Ian Lurie, Portent
     
    3) "Hold on tight, the rate of change in social media, online, and in mobile marketing is only accelerating! For those willing to continually learn and grow, it will most certainly be the most interesting, likeable year yet." - Dave Kerpen, Likeable Media
     
    4) "Every business, regardless of size or specialty, must be prepared for the unexpected, whether it's a PR wildfire or a new technology." - Heidi Cohen, Actionable Marketing Expert
     
    5) "Think of it more as publishing instead of marketing. Be authentic as a publisher and create content that helps you connect to everyone else ... because they're already connected." - Mitch Joel, Twist Image
     
    6) "Increasingly, there are only two kinds of companies: brave and dead." - Seth Godin, Author and Entrepreneur
     
    7) "Educate more people that the tools have almost nothing to do with the true power of social media. It's what's inside those tools that matters (uh, the content)." - Joe Pulizzi, Content Marketing Institute
     
    8) "I know from a marketing standpoint, there's this feeling that the more information we can collect the better. But from an actual customer relationship standpoint, that information is so much more valuable if people are opting to share it with you." - Cameron Chapman, Author of The Smashing Idea Book: From Inspiration to Application
     
    9) "Focus on creating value to customers and building a long-term relationship. Long-term effort and customer relations are the hardest thing for competition to copy." - Priit Kallas, DreamGrow Digital
     
    10) "If you read fiction, you will naturally create marketing people love. Without it, your creative wheels won't turn." - Gini Dietrich, Arment Dietrich
     
    11) "I want to continue to meet and make new connections with people from all around the world enabled by the power and magic of social media." - Jeff Bullas, Blogger, Speaker, and Social Media Strategist
     
    12) "I've seen plenty of Facebook and Twitter accounts that have become nothing more than a band-aid for responding to customer complaints and issuing apologies. Social media is so much more than that and until organizations invest in the face-to-face experience, they will miss out on what social media can really do for them." - Shaurlyn Lauby, HR Bartender
     
    13) "Don't try to do it all. It's better to be awesome on one or two channels than to overextend on six." - Cameron Chapman, Author of The Smashing Idea Book: From Inspiration to Application
     
    14) "Organizations that try to portray themselves as what they think people want instead of what they are don't win over our hearts and minds. In an age where everyone is connected, falsehoods are fleeting. Don't hide your limitations and your flaws. Be genuine -- we like that sort of thing, and reward it." - Dharmesh Shah, HubSpot
     
    15) "Content is constantly evolving, so brands need to stay ahead of the curve as best they can. Before you publish anything, think to yourself: Is this something I would share with my social network? Is this something that my audience would identify with? Social media is about identity, as opposed to search, which is a utility." - Michael Lazerlow, Salesforce Marketing Cloud
     
    16) "Every piece of your content should be excellent; enough that customers are compelled to share it." - Joe Pulizzi, Content Marketing Institute
     
    17) "If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing." - Guy Kawasaki
     
    18) "Creating a Facebook page or Twitter account is an invitation to converse with your prospects, customers, and leads. Marketers need to be willing, interested, and able to converse via social channels and truly listen, engage with, and respond to their fans and followers." - Paul Gillin, Author and Social Media Marketing Strategist
     
    19) "The approach that will win the hearts and minds of customers leverages content and context to create marketing that intersects with a customer's lifestyle, needs, and interests." - Brian Halligan, HubSpot
     
    20) "Stop selling. Start helping." - Zig Ziglar, Author of See You At The Top
     
    It’s important to stay on top of new industry trends and best practices to be an effective inbound marketer. But it’s the mindset powering all those marketing activities that makes you a marketer at the top of his or her game. These 20 pearls of wisdom highlight how our market is changing, how to keep up with it, and how to be even better with every marketing activity. And if these weren't enough pearls for you, there's more -- check out our free, inspirational ebook, 54 Pearls of Marketing Wisdom Ebook for more tips from the experts.
     
     

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