30-Day Blog Challenge Tip #8: Crowdsource Ideas From Sales

by Rachel Sprung

Date

January 9, 2014 at 6:00 AM

HSBlog30-Tip8From January 2-31, we are challenging everyone to blog more to see firsthand the results that blogging can generate. Participating companies should submit their blog URLs on this page to enter the challenge. Winner(s) will receive a complimentary ticket to INBOUND 2014 and be featured on the HubSpot Inbound Marketing blog.

Today's blogging tip is brought to you by Alan Perlman, Marketing Director at Extreme Inbound:

"Save time (and create more helpful, persona-targeted content) by crowdsourcing your blog posts from the sales team.

Here's how it might look:

1) Work with your sales team to jot down the most common questions and objections that surface in your company's sales process. Write down the top-10 questions and objections.
2) Work with your sales team to answer those questions and objections.
3) Take your 10, fleshed-out bullet points and convert them into 10 blog posts. Go the extra step and integrate your keywords and CTAs to drive additional traffic and conversions.
"

Did you blog today? If yes, submit to the challenge!

Written by Rachel Sprung

Rachel Sprung is a Product Marketing Associate at HubSpot. She frequently blogs for the HubSpot Inbound Marketing Blog and Social Media Examiner. Connect with her on Twitter @RSprung.

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