Marketing can be extremely difficult. From finding and landing the right marketing job, to attracting and converting contacts, to keeping up with the rampant updates and rapidly evolving industry trends, it's simply not an easy job.
Fortunately there are a remarkable number of resources available to guide you in every step of the process. Ah, the beauty of the World Wide Web.This week was a very practical week in HubSpot content. This week’s content has been particularly dedicated to offering helpful tips and teaching you the “how to’s” on everything from business cards to resumes to storytelling.
5 Aspects of a Kick-Ass Business Card
Despite the remarkable capabilities of technology, face-to-face interactions can leave an impression on others. Business cards can be a great way to leave people with a way to remember you long after your conversation ends, but you need to make sure yours stands out in the pile of business cards they have piled on their desk. In this blog post, you will learn the five aspects of an awesome business card. Make sure you watch the video in this post, too!
How to Write a Standout Resume and Land Your Next Marketing Job
If you find resume writing a painful chore, trust me, you are not alone. It’s not easy to turn the spotlight inward, but knowing how to position and market your skills is crucial for marketers to know if they want to grow their career. If you’re one of those marketers who needs a little resume help, don’t worry, we’re here to help. In this blog article, discover five tips to writing a standout resume as well as examples of resumes for the 10 most popular marketing positions.
How to Write a Blog Post Every Single Day
So, you’ve landed that marketing job and now you have to prove your worth. If you’re in a content creation role, you cannot wait for inspiration. You need to find ways to motivate yourself and to stay focused on even your worst days. Fortunately, there’s a lot that you can do to make sure that you’re on track to create great content every single day. Check out the HubSpot content team’s best advice (if you haven’t noticed we create A LOT of content) for getting prepared, motivated, and focused to write each day you’re on the job.
SEO 101: The 5 Parts of Your Site You Should Keyword Optimize
SEO can sometimes feel like it stands for “Something Extremely Obscure.” There are endless Google algorithm updates to stay on top of to ensure you’re always showing up in search results for your target keywords. However, there is one simple rule of thumb that remains essential to SEO success: optimize your website with relevant and targeted keywords. This article explains how to add keywords to your website, and provides tips and tricks for those just starting out with SEO.
7 Little Call to Action Tweaks That Could Give Your Conversion Rates a Big Bump
At HubSpot, we’re constantly A/B testing conversion path elements -- landing pages, calls-to-action (CTAs), and emails -- to see how we can generate more leads, MQLs, and customers. Including CTAs throughout your website and blog is a proven method for helping website visitors become leads. If you want to run tests of your own to increase your lead gen capabilities, check out this blog post. It identifies and explains the seven tests you can run on your own website to try to increase the click-through-rates on your CTAs.
Good Sales Reps Sell, Great Sales Reps Tell
Stories matter, especially in sales. If you can’t articulate your story well enough, you’re most likely going to lose the sale. Great sales reps know what to say, when to say it, and how to say it so prospects will listen. In this article, learn five tips from a seasoned sales professional to help you improve your storytelling ability.
What was the most interesting thing you learned this week on Inbound Hub? What do you want to see more of? Leave your feedback in the comments!