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November 16, 2013 // 8:00 AM

The Definition of Closed-Loop Analytics [In Under 100 Words]

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fruit_loopsThe first time I heard "closed-loop analytics" I thought ... "Uh oh, is that something I'm supposed to know?"

Luckily, it's aptly named, so it'll be easy to give a succinct definition.

Ever wonder what path your customers took to close? Closed-loop analytics tells you.

Closed-loop analytics lends insight into the entire customer lifecycle -- from the time they first interact with you, to the time they become a customer. It helps tremendously with Sales and Marketing alignment, because you can actually see what activities are most likely to yield a customer -- "closing the loop" on your marketing efforts.

Whatd'ya think of the off-brand Fruit Loop image? Too corny?

guide to intermediate marketing analytics

Topics: Analytics

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