Most of the time when I'm reading about marketing, I like to actually learn something I can take away and implement. While I certainly appreciate pontification about industry trends and inspirational thought leadership pieces at times, the content I truly find valuable is content that helps me do my job better.
So this week, I put the HubSpot content roundup together with content that I know could help me -- or any other marketer -- do our jobs better. Hopefully, you'll learn a thing or two that'll make your job even easier this upcoming week! Let's get a'learnin.
How to Write an Introduction
One of the things lots of writers struggle with -- myself included -- is writer's block. You have a great blog post, ebook, or webinar idea and know exactly what you want to talk about in the body of your content ... but you can't seem to get the intro flowing. Well if that's been you, you should definitely check out our Quick Tip to writing captivating introductions. With just three components, you'll be banging out an intro and saying goodbye to writer's block in no time.
How to Use Pinterest for Business
Even though Pinterest has been a hot social network for a while now, lots of marketers still haven't jumped on the bandwagon. To get a comprehensive overview of the social network check out our Introduction to Pinterest for Business. We'll answer questions like: What jargon do you need to know? How do you even sign up for an account? Will the social network help your marketing at all? So go on, download the ebook and get ready to pin!
9 Do's and Don'ts for Creating Outstanding Facebook Cover Photos [+Free Templates]
One of the first places people look when they visit your Company Page on Facebook is at your Cover Photo. They can't help it -- it takes up almost a quarter of the page. So you want to make sure you're making the most of that incredibly valuable real estate. Check out these nine do's and dont's for creating effective Cover Photos, and then get started making your own with our free social media cover photo templates.
How to Convert Casual Blog Visitors Into Dedicated Subscribers
If you've been blogging for your company for a while, you most likely have the business blogging basics down pat. You're writing effective blog posts, designing gorgeous calls-to-action, and racking up the social shares and comments ... but you want to take your blog to the next level. You want your business blog to make a serious impact in your marketing results, but aren't sure how. Look no further than our latest blog post on converting casual blog visitors into dedicated subscribers.
Brush Up on Your Marketing Trivia
Last but certainly not least, we have some fun content to help you learn about inbound marketing. Whether you're an old pro who wants to teach your team about inbound or a newbie writing your first blog post, you'll have a blast playing the Marketing Trivia game. In the game, we'll walk you through each element of inbound marketing -- and once you've finished, you can brag all you like on Twitter at #MktgTrivia. Click here to download the game, and then read up on the rules in this blog post.
And that's it for this week! What HubSpot content did you like this week, and what content do you want to see in the future?
Image credit: Gibson Claire McGuire Regester