Sometimes you stumble upon marketing that is just flippin' awesome. Today, that's Heineken. As part of its global Legends campaign, Heineken released a video about a game of Departure Roulette it played with airport travelers.
The concept? Heineken sets up a Departure Roulette board, and tells travelers they can trade in their airline tickets for wherever they're flying now, and agree to go to whatever destination the Departure Roulette board randomly turns up. They are just ... #dropped somewhere. (That wasn't a hashtag hijack; that's the hashtag for their campaign.)
Try to watch it and not get excited.