How to 'Un-Stock' Your Photography: 8 Examples That'll Change the Way You Choose Photos

Brada Barassi
Brada Barassi

Updated:

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With 46% of marketers reporting that photography is critical to their current marketing and storytelling strategies, it should come as no surprise that quality photos are in high demand.

Stock Photography Examples

Trouble is, most commercially available photos on the internet were taken to visualize broad overall concepts rather than concrete messages. That means they can be used in all sorts of campaigns ... but also end up looking generic.

Think of all the photos of smiling receptionists and perfectly suited business leaders you've come across. These images may compete for attention, but often fail to register, simply because your customers can’t identify with them.Download the free stock photos you've been searching for here, no attribution  required.

As a marketer, you can cut through the noise by using images that more closely relate to your audience. It’s what we call "real photography" here at EyeEm: Unique captures, delightful moments, and surprising perspectives. Images that are more concrete will resonate with audiences much more powerfully since they show real life rather than staged situations.

To visualize what we mean, we put together a handful of generic images alongside a ‘real’ counterpart sourced from our community of photographers. The proof is in the pictures, but we'll let you see for yourself ...

(HubSpot customers -- get access to 60,000 totally free Shutterstock photos right within your portal by clicking here.)

Free Download: How to Use Photos in Marketing

8 Examples of Authentic Imagery For Your Campaigns

1) Business

When it comes to business-related photos, there's no shortage of clichés. Rather than deciding on an overly clean, generic image like the one below of the woman holding an "open" sign, dig deeper for something more authentic -- something that tells a story.

You'll notice that our suggestion ties in a more personal side of business by highlighting two people working together on a project. You can see the emotion in the woman's face, as she uses her hands to explain something to her coworker in a seemingly authentic exchange. 

Do This:

Business_RelationshIp_EyeEm.png

Source: Sebastian Kopp via EyeEm

Not This:

Business Stock image

Source: Pexels

2) Technology

Technology is notoriously hard to visualize, since a concept like “connectivity” is quite abstract. Old-school stock photography usually puts people next to the tech to achieve that connection, but the results are clumsy and constructed. Or worse, they add in a weird futuristic digital overlay like the image below.

Our suggestion is inspired by contemporary social media culture -- and it's more recognizable. It also features soft focus, natural lighting, and it shows a person truly interacting with the technology.

Do This:

Real Tech stock image

Source: Moritz Otto via EyeEm

Not This:

Tech Laptop stock image

Source: 123rf.com

3) Travel

Let's be honest: When we the last time you went on vacation hoping to come home with a suitcase full of sand? In many cases, travel photos are just plain corny, and they lack the excitement and sense of wonder that comes with exploring new places.

These days, customers’ attention can much more effectively be captured by showing the actual experience of travel, as depicted by our suggestion below. The shot shows the view from a window on an airplane. It captures that thrilling feeling of embarking on a trip -- a feeling that many people can easily relate to.

Do This:

Traveling on a plane stock image

Source: Dina Alfasi via EyeEm

Not This:

Vacation Travel stock image

Souce: 123rf.com

4) Happiness

According to one study, pictures with smiling faces can positively impact conversions. Trouble is, while picturing happiness with a simple smile might have worked in the past, it has long become a tired cliché.

While the image of the group of people smiling in brightly colored shirts feels forced, our suggestion reads more natural, as it radiates a positive emotion while including an interesting element of movement. The image looks like a snapshot, taken in a genuine moment of fun and togetherness.

Do This:

Happiness stock image (good example)

Source: Sasha Dudkina via EyeEm

Not This:

Happiness stock image (bad example)

Source: 123rf.com

5) Office

Representing an office by the tools one might (or might not) use there looks incredibly staged. It’s better to show context.

In this case, the image we suggested shows a creative space of a freelancer, with a pleasing color palette to underline the tranquility and focus of the workplace. 

Do This:

Office Environment Stock Image (good example)

Source: @dersash via EyeEm

Not This:

Office Stock Stock Image (poor example)

Source: Pexels

6) Phone

Most images of phones show people awkwardly handling them, presenting their devices in a way nobody in real life would. Exhibit A: The image below of a young girl holding up her phone with a blank screen. 

Now, notice how our suggestion sets highlights the phone without feeling forced or cheesy. The person in the image is shown using the phone in a really natural way, and it's easy to identify with -- after all, who doesn't love taking photos of their pets?

Do This:

Phone EyeEm Photo Stock Image (good example)

Source: Markus Spiering via EyeEm

Not This:

Phone girl stock image (poor example)

Source: Pexels

7) Productivity

Being productive isn’t about doing many things at once, as the photo on the left suggests -- but about focus and a clear sense of what matters. (Check out this free guide for tips on how to be more productive.)

While the stock photo below is just plain creepy, our suggestion shows a woman at work, with her focus being underlined by the headphone she wears. It also uses much softer, natural light to remind the viewer how common this activity is.

Do This:

Productivity EyeEm stock image (good example)

Source: @jedrzej via EyeEm

Not This:

Productivity Stock (poor example)

Source: 123rf.com

8) Leadership

Leadership is all about building trust and establishing credibility. Unfortunately, leadership-inspired photos often miss the mark.

The photo below portrays an artificial and thereby very conventional idea of what leadership looks like. To combat that, we choose an image that while more loosely related to the idea, manages to demonstrate the emotive aspect of leading someone.

Do This:

EyeEm Leadership (good example)

Source: Kirk Tang via EyeEm

Not This:

Leadership stock (poor example)

Source: 123rf.com

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Topics: Images

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