<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1657797781133784&amp;ev=PageView&amp;noscript=1">

Ab Testing Blog Posts

Discover tried-and-true A/B testing tips for increasing conversions.

Marketing / May 9, 2016 Ask the Experts: How to Increase Lead Conversion [Live Google Hangout]
Ask the Experts: How to Increase Lead Conversion [Live Google Hangout]

By Christine White

Blog_header_image_-_resized_1.jpg

Whether you're new to marketing or decades into your career, conversion rate optimization is an ever-changing topic and necessary asset in your marketing playbook.

Looking to learn more about your audience? Want to manipulate your existing resources to improve their performance? How about growing your business by improving lead flow? Wouldn't that be nice?

An effective CRO strategy can help you achieve all that -- without forcing you to crank out a bunch of new content. 

In this Read More

Marketing / March 14, 2016 13 Case Studies That Prove the Power of Word Choice
13 Case Studies That Prove the Power of Word Choice

By Sarah Rickerd

Your website copy is responsible for more than just presenting your visitors with basic information. In fact, your words alone have the ability to influence how visitors feel about your brand, what they choose to click (or not click), and how your site ranks in search engines.

How can you ensure that it's working the way you want it to? Testing.

Read More
Marketing / February 17, 2016 24 Conversion Rate Optimization Tools for Research, Feedback, Analytics & More
24 Conversion Rate Optimization Tools for Research, Feedback, Analytics & More

By Katherine Boyarsky

Believe it or not, driving traffic to your website -- albeit challenging -- isn't enough to sustain your business. In an effort to truly leverage that investment in traffic, marketers must use conversion rate optimization, or CRO, to convince said traffic to complete a desired action.

In some cases, these optimization techniques might be as basic as changing the color of a CTA. In other cases, there's a lot more that can be improved. 

Read More
Marketing / May 25, 2015 5 Simple Ways to Optimize Your Website for Lead Generation
5 Simple Ways to Optimize Your Website for Lead Generation

By Katherine Boyarsky

Optimizing your website to generate leads is a no-brainer. But it's not as simple as throwing a "click here" button on your home page and watching the leads pour in. (Unfortunately.)

Instead, marketers and designers need to take a more strategic approach. In this post, we'll go over some quick ways you can optimize your website for lead generation that actually work.

Read More
Marketing / April 6, 2015 Rethinking CRO: How Remarketing Can Unlock Higher Conversion Rates
Rethinking CRO: How Remarketing Can Unlock Higher Conversion Rates

By Larry Kim

If you're serious about improving more conversions, you need to start thinking of conversion rate optimization (CRO) differently. CRO isn't just about making small adjustments to a landing page to get 5% more conversions. But if you've tried moving page elements around, tested variations of your copy, and optimized your form, but still aren't seeing meaningful conversion gains, don't worry -- all is not lost.

Read More
Marketing / March 11, 2015 Why You Should Question Conversion Rate Optimization Best Practices
Why You Should Question Conversion Rate Optimization Best Practices

By Neil Patel

I wrote this article out of a serious concern for conversion optimizers all around the world. There’s no doubt in my mind that the conversion optimization industry is growing. As it does, I want to combat the myriad of myths that are swirling around.

One of the most toxic myths is that of CRO best practices. I contend that there is no such thing as one-size-fits-all best practices in conversion rate optimization.

Read More
Marketing / January 8, 2015 4 Basic A/B Testing Tips for Beginners
4 Basic A/B Testing Tips for Beginners

By Jeremy Ellens

Take a moment to think of your favorite meal. Now, picture eating that meal everyday for the next year. For those of you thinking you could, in fact, eat the same meal every day and be okay with it, picture drinking your favorite alcoholic beverage instead; day, after day, after day. Feeling sick yet? Good, because that is what you are doing to your prospects and subscribers with the same email and landing page elements day after day.

If your business is at a standstill for improving open and click-through rates, it’s time you start making changes in your email and landing pages. Even for those of you seeing improvements, you can always do better. A/B testing is the answer for optimizing your email marketing and landing page performance.

Read More
Marketing / December 11, 2014 Running an Email A/B Test? How to Determine Your Sample Size & Testing Time Frame
Running an Email A/B Test? How to Determine Your Sample Size & Testing Time Frame

By Ginny Mineo

Do you remember your first A/B test on email? I do. (Nerdy, I know.) I felt simultaneously thrilled and terrified because I knew I had to actually use some of what I learned in college stats for my job. 

I sat on the cusp of knowing just enough about statistics that it could be dangerous. For instance, I knew that you needed a big enough sample size to run the test on. I knew I needed to run the test long enough to get statistically significant results.

Read More
Marketing / October 1, 2014 3 Real-Life Examples of Incredibly Successful A/B Tests
3 Real-Life Examples of Incredibly Successful A/B Tests

By Robin Johnson

Whether you’re looking to increase revenue, sign-ups, social shares, or engagement, A/B testing and optimization can help you get there. But for many marketers out there, the tough part about A/B testing is often finding the right test to drive the biggest impact -- especially when you’re just getting started.

So, what’s the recipe for high-impact success?

Read More
Marketing / July 2, 2014 How to Design Experiments for Your Website in 5 Easy Steps
How to Design Experiments for Your Website in 5 Easy Steps

By Diana Urban

Running experiments on your website, such as testing the copy of a headline or trying out a new color for your call-to-action buttons, is crucial to your online demand generation. These tests help you get definitive answers on what works and what doesn't. But experimental design can seem over-complicated, overwhelming, and time-consuming. 

Read More
Marketing / April 8, 2014 How to Attract More Clicks to Your Blog Posts: 11 Revealing Title Tests
How to Attract More Clicks to Your Blog Posts: 11 Revealing Title Tests

By Sarah Goliger

Every marketer in their right mind knows that in order to drive more traffic to your blog, you need to come up with blog post titles that are actually enticing. But that's easier said than done. If only we had some data to show us how to scientifically create blog post titles that will attract more clicks ...

Read More
Marketing / February 18, 2014 How to Use "Pay With a Tweet" to Generate Leads
How to Use "Pay With a Tweet" to Generate Leads

By Lynelle Schmidt

One of the things that prevents lead gen content from going viral is that anyone wanting to read that piece of content has to fill out a form. Not everyone is happy filling out a form with only an idea of what content lies behind it. So if you're supposed to get some traction to your landing page, but not sacrifice the number of leads you'll generate, what are you to do?

Read More
Marketing / September 18, 2013 32 Website Optimization Terms Every Marketer Should Know [Glossary]
32 Website Optimization Terms Every Marketer Should Know [Glossary]

By Meghan Lockwood

Staying on top of new website design and optimization trends may feel intimidating. The technology seems like it evolves every single day so that while you're just catching up on terms like “mobile optimization” and “dynamic content," a billion new terms emerge. 

To help you conquer the fast-paced world of website optimization, we compiled the

Read More
Marketing / December 29, 2011 The 5-Step Test to Determine Optimal Email Frequency
The 5-Step Test to Determine Optimal Email Frequency

By Corey Wainwright

too much emailYou know there's a delicate balance between infrequent email communications and bombarding your email recipients with messages to the point that they opt out. Maybe you're interested in ramping up your email marketing in 2012 but don't want to see all your hard lead generation work go to waste by increasing your sending frequency. How do you know what email sending frequency is the right frequency for your subscriber list?

Read More
Marketing / December 28, 2011 28 Simple A/B Tests to Try in Your Marketing
28 Simple A/B Tests to Try in Your Marketing

By Corey Wainwright

When you hear about A/B testing, it's often generically associated with testing landing pages. But what exactly can you test on the landing page? (Tons of things.) And can A/B testing extend beyond landing pages to other areas of your marketing? (It totally can.) So without further ado, let's start by breaking down the benefits of A/B testing, and then dive right into all the places you can leverage the power of A/B testing that you might not have thought of before.

Read More
Marketing / December 22, 2011 How Non-Techies Can Succeed With Landing Page Testing
How Non-Techies Can Succeed With Landing Page Testing

By Alison Savery

abtestingIf you’re not A/B testing, then you’re definitely missing out on an incredible opportunity to improve your business’ bottom line. A/B testing is a powerful tool that marketers often forget to leverage as a way to optimize their content and generate more leads. Ideally, it should be something that every marketer uses to test and adjust the performance of their individual marketing channels such as landing pages, emails, and website pages to pump up lead gen. A/B testing may sound too technical to many marketers -- something you'd want to push off to your web designer or developer -- but by using modern tools like the ones HubSpot offers, even mortal marketers can easily create, implement, and analyze this type of experimentation on an ongoing basis.

Read More
Marketing / November 18, 2011 10 Dos and Don'ts of A/B Testing
10 Dos and Don'ts of A/B Testing

By Pamela Vaughan

test tubesbWhen was the last time you tested some part of your marketing? If it takes a bit of thought, you're probably not doing it enough. The problem with that is, even just a minor test can go a long way, improving traffic, leads, and even sales if done right. And if you're not taking advantage of some simple A/B testing tactics, you could be missing out on some major marketing improvements.

Read More
Marketing / October 7, 2011 20 Variables Every Marketer Should Be Testing
20 Variables Every Marketer Should Be Testing

By Pamela Vaughan

colorful test tubesWe talk a lot about how marketing analytics is key to inbound marketing success. Another concept that goes hand-in-hand with analytics is testing. Contrary to popular practice, testing in marketing expands beyond email marketing and can be applied to practically every other inbound marketing tactic -- social media, business blogging, landing pages, lead generation, and lead nurturing -- there's virtually nothing you can't test in your marketing.

Read More
Marketing / September 22, 2011 How to Determine if Your A/B Test Results Are Significant
How to Determine if Your A/B Test Results Are Significant

By Brian Whalley

statistics bookSometimes, when looking at a test you’ve conducted on your website or in an email, it can be difficult to tell if the difference in performance actually meant something. But have no fear! By the end of this post, you should have superior knowledge of how to understand your marketing A/B test results and whether they're significant.

Read More
Marketing / August 3, 2011 Why Marketers' A/B Testing Shouldn't Be Limited to Small Changes
Why Marketers' A/B Testing Shouldn't Be Limited to Small Changes

By Joshua Porter

Most people who do A/B testing do it modestly, testing only one variable at a time. They test headlines, images, button text, and other important page elements that are crucial to conversion. This makes sense. These elements are simple to test, the results you get are clear, and the next step is obvious: you permanently implement the text or image that converts best. By keeping the testing to one isolated variable, you can be more confident in the results.

Local Maximum
Read More

Subscribe to HubSpot's Marketing Blog

Join 300,000+ fellow marketers! Get HubSpot's latest marketing articles straight to your inbox. Enter your email address below:

Comments

Sorry we missed you! We close comments for older posts, but we still want to hear from you. Tweet us @HubSpot to continue the discussion.

Comments
subscribe to hubspot's marketing blog
X

Join 300,000 Fellow Marketers

Get expert marketing tips straight to your inbox, and become a better marketer. Subscribe to the Marketing Blog below.