How an A/B Test of Landing Page Form Copy Improved Lead Quality

    by Sara Davidson


    November 18, 2014 at 12:00 PM

    clean_dataWhen most people talk about getting quality lead information from forms, they usually talk about one tactic: changing the length of the form. The longer the form, the better quality the leads will be ... right?

    Truthfully, it's not always that simple. For most businesses, changing the form length is a great

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    3 Real-Life Examples of Incredibly Successful A/B Tests

    by Robin Johnson


    October 1, 2014 at 8:00 AM

    experiment_examplesWhether you’re looking to increase revenue, sign-ups, social shares, or engagement, A/B testing and optimization can help you get there. But for many marketers out there, the tough part about A/B testing is often finding the right test to drive the biggest impact -- especially when you’re just getting started.

    So, what’s the recipe for high-impact success?

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    The Psychology of Color: How It Affects the Way We Buy [Infographic]

    by Lindsay Kolowich


    September 24, 2014 at 2:00 PM

    color-wheel-eyeHumans are visual creatures -- so visual, in fact, that color plays a much bigger role in influencing what we purchase than we might think.

    There's a reason companies test the colors of things like advertisements, banner ads, and call-to-action (CTA) buttons. When we did a

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    4 Fresh Ways to Squeeze More Conversions Out of Your Blog

    by Carly Stec


    August 14, 2014 at 6:00 AM

    183712392This post originally appeared on the Insiders section of Inbound Hub. To read more content like this, subscribe to Insiders.

    Allow me to make an assumption about you: At one time or another, you’ve done something because your friends were doing it.

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    Landing Page Best Practices You Should Still Test For Yourself

    by Lindsay Kolowich


    August 13, 2014 at 6:00 AM

    test-tubesWouldn't it be nice if people in your industry did some A/B tests, talked about or published their results, and then you could just replicate their tactics and get the same results? Think of how much bandwidth it would save you and your team!

    But unfortunately, just because something

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