4 Fresh Ways to Squeeze More Conversions Out of Your Blog

    by Carly Stec

    Date

    August 14, 2014 at 6:00 AM

    183712392This post originally appeared on the Insiders section of Inbound Hub. To read more content like this, subscribe to Insiders.

    Allow me to make an assumption about you: At one time or another, you’ve done something because your friends were doing it.

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    Landing Page Best Practices You Should Still Test For Yourself

    by Lindsay Kolowich

    Date

    August 13, 2014 at 6:00 AM

    test-tubesWouldn't it be nice if people in your industry did some A/B tests, talked about or published their results, and then you could just replicate their tactics and get the same results? Think of how much bandwidth it would save you and your team!

    But unfortunately, just because something

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    Facebook, OkCupid, and the Ethics of Online Social Experiments

    by Lindsay Kolowich

    Date

    August 1, 2014 at 8:00 AM

    guinea-pigRecently, two different social websites admitted they ran experiments on users who had no idea they were being experimented on. Facebook ran tests to see if they could affect users' emotions, and OkCupid ran tests mismatching users to see if they would interact with each other differently.

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    How My Blog Homepage Redesign Increased Email Signups by 300%

    by Noah Kagan

    Date

    July 9, 2014 at 8:00 AM

    envelopes-mail-2At the beginning of 2014, I set a goal to reach 50,000 email subscribers for OkDork.com, my personal blog about marketing.

    When the year began, there were about 12,250 subscribers and 35 new subscribers were joining each day. Like any good marketer will do, I sat down and did the math.

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    How to Design Experiments for Your Website in 5 Easy Steps

    by Diana Urban

    Date

    July 2, 2014 at 6:00 AM

    designing_experimentsRunning experiments on your website, such as testing the copy of a headline or trying out a new color for your call-to-action buttons, is crucial to your online demand generation. These tests help you get definitive answers on what works and what doesn't. But experimental design can seem over-complicated, overwhelming, and time-consuming. 

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