Take a moment to think of your favorite meal. Now, picture eating that meal everyday for the next year. For those of you thinking you could, in fact, eat the same meal every day and be okay with it, picture drinking your favorite alcoholic beverage instead; day, after day, after day. Feeling sick yet? Good, because that is what you are doing to your prospects and subscribers with the same email and landing page elements day after day.
If your business is at a standstill for improving open and click-through rates, it’s time you start making changes in your email and landing pages. Even for those of you seeing improvements, you can always do better. A/B ... Read More