Allow me to make an assumption about you: At one time or another, you’ve done something because your friends were doing it.Read More
Wouldn't it be nice if people in your industry did some A/B tests, talked about or published their results, and then you could just replicate their tactics and get the same results? Think of how much bandwidth it would save you and your team!
But unfortunately, just because somethingRead More
Recently, two different social websites admitted they ran experiments on users who had no idea they were being experimented on. Facebook ran tests to see if they could affect users' emotions, and OkCupid ran tests mismatching users to see if they would interact with each other differently.Read More
At the beginning of 2014, I set a goal to reach 50,000 email subscribers for OkDork.com, my personal blog about marketing.
When the year began, there were about 12,250 subscribers and 35 new subscribers were joining each day. Like any good marketer will do, I sat down and did the math.Read More
Running experiments on your website, such as testing the copy of a headline or trying out a new color for your call-to-action buttons, is crucial to your online demand generation. These tests help you get definitive answers on what works and what doesn't. But experimental design can seem over-complicated, overwhelming, and time-consuming.Read More