I wrote this article out of a serious concern for conversion optimizers all around the world. There’s no doubt in my mind that the conversion optimization industry is growing. As it does, I want to combat the myriad of myths that are swirling around.
One of the most toxic myths is that of CRO best practices. I contend that there is no such thing as one-size-fits-all best practices in conversion rate optimization.
To show you what I mean, let me take you on a short journey. We’re going to look over the shoulder of two conversion optimizers at work, and see what they’re ... Read More