How My Blog Homepage Redesign Increased Email Signups by 300%

    by Noah Kagan


    July 9, 2014 at 8:00 AM

    envelopes-mail-2At the beginning of 2014, I set a goal to reach 50,000 email subscribers for, my personal blog about marketing.

    When the year began, there were about 12,250 subscribers and 35 new subscribers were joining each day. Like any good marketer will do, I sat down and did the math.

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    How to Design Experiments for Your Website in 5 Easy Steps

    by Diana Urban


    July 2, 2014 at 6:00 AM

    designing_experimentsRunning experiments on your website, such as testing the copy of a headline or trying out a new color for your call-to-action buttons, is crucial to your online demand generation. These tests help you get definitive answers on what works and what doesn't. But experimental design can seem over-complicated, overwhelming, and time-consuming. 

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    How to Attract More Clicks to Your Blog Posts: 11 Revealing Title Tests

    by Sarah Goliger


    April 8, 2014 at 8:00 AM

    heart-mouseEvery marketer in their right mind knows that in order to drive more traffic to your blog, you need to come up with blog post titles that are actually enticing. But that's easier said than done. If only we had some data to show us how to scientifically create blog post titles that will attract more clicks ...

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    5 Things Many Marketers Forget When Running A/B Tests

    by Joe Lazauskas


    April 3, 2014 at 8:00 AM

    facesIn 2014, the buzzword game has changed.

    "Data" is the new "synergy."

    "Let's A/B test it" is the new "Let's circle back on that."

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    7 Dead-Simple A/B Tests You Should Run on Your Homepage

    by Lauren Pedigo


    February 24, 2014 at 11:00 AM

    test-tubesWouldn’t it be nice to know which buttons, with which colors, on which location on your website earn the most clicks? You don’t have to be a tech savvy marketer to find out because you can run A/B tests -- all without an expensive, sophisticated redesign of your website.

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