How to Attract More Clicks to Your Blog Posts: 11 Revealing Title Tests

by Sarah Goliger

Date

April 8, 2014 at 8:00 AM

heart-mouseEvery marketer in their right mind knows that in order to drive more traffic to your blog, you need to come up with blog post titles that are actually enticing. But that's easier said than done. If only we had some data to show us how to scientifically create blog post titles that will attract more clicks ...

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5 Things Many Marketers Forget When Running A/B Tests

by Joe Lazauskas

Date

April 3, 2014 at 8:00 AM

facesIn 2014, the buzzword game has changed.

"Data" is the new "synergy."

"Let's A/B test it" is the new "Let's circle back on that."

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7 Dead-Simple A/B Tests You Should Run on Your Homepage

by Lauren Pedigo

Date

February 24, 2014 at 11:00 AM

test-tubesWouldn’t it be nice to know which buttons, with which colors, on which location on your website earn the most clicks? You don’t have to be a tech savvy marketer to find out because you can run A/B tests -- all without an expensive, sophisticated redesign of your website.

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What Is Conversion Rate Optimization? [FAQs]

by Ginny Soskey

Date

February 20, 2014 at 11:00 AM

conversion_rate_optimizationSo you've heard of SEO. You've heard of CTAs. You've heard of CRMs. But chances are one three-letter acronym has slipped under the radar: CRO. 

CRO, aka conversion rate optimization, is the process of creating an experience for your website visitors that'll convert them into customers. Conversions happen all over your

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How to Use "Pay With a Tweet" to Generate Leads

by Lynelle Schmidt

Date

February 18, 2014 at 11:00 AM

pay_with_a_tweetOne of the things that prevents lead gen content from going viral is that anyone wanting to read that piece of content has to fill out a form. Not everyone is happy filling out a form with only an idea of what content lies behind it. So if you're supposed to get some traction to your landing page, but not sacrifice the number of leads you'll generate, what are you to do?

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