How an A/B Test of Landing Page Form Copy Improved Lead Quality

    by Sara Davidson

    Date

    November 18, 2014 at 12:00 PM

    clean_dataWhen most people talk about getting quality lead information from forms, they usually talk about one tactic: changing the length of the form. The longer the form, the better quality the leads will be ... right?

    Truthfully, it's not always that simple. For most businesses, changing the form length is a great

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    Google+ for Lead Gen: A Simple, 6-Step Process

    by Maggie Hibma

    Date

    November 11, 2013 at 2:00 PM

    find-leadsI recently read that the “+1” button on Google+ is pushed more than 5 billion times a day. While I tried to wrap my head around what 5 billion anything really means, the marketer in me immediately thought: There’s a lot more people using Google+ than I thought. How can I take advantage of that?

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    7 Free Sales Tools to Help Close More Deals

    by Anum Hussain

    Date

    November 5, 2013 at 2:00 PM

    sales-toolsImagine getting a phone call in which someone tells you your home has been broken into and the FBI is investigating. Your heart would drop, right? Mine did.

    But then, about 5 seconds into the call, the message took an unexpected turn: No one had broken into my home, but rather, I was just being warned that break-ins that the FBI

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    4 Tried and True Marketing Automation Recipes for Better Email Nurturing

    by Meghan Keaney Anderson

    Date

    April 5, 2013 at 2:00 PM

    gingerbread-recipeResearch from MarketingSherpa shows that the email marketing strategy for most B2B marketers still predominantly revolves around sending mass emails to a marketer’s entire mailing list. You’re familiar with mass emails, right? Those things you almost always delete from your own inbox?

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    Why Marketers Should Ditch Thank-You Messages for Thank-You Pages

    by Jeffrey Russo

    Date

    March 25, 2013 at 2:00 PM

    thank-youFinally! You've made it through the long and arduous process of developing a new content offer. You’ve chosen a topic, gone through the painstaking process of developing a great piece of content, built the landing page and its calls-to-action, and you know where it’s going to live on your website.

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