Google+ for Lead Gen: A Simple, 6-Step Process

by Maggie Hibma

Date

November 11, 2013 at 2:00 PM

find-leadsI recently read that the “+1” button on Google+ is pushed more than 5 billion times a day. While I tried to wrap my head around what 5 billion anything really means, the marketer in me immediately thought: There’s a lot more people using Google+ than I thought. How can I take advantage of that?

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7 Free Sales Tools to Help Close More Deals

by Anum Hussain

Date

November 5, 2013 at 2:00 PM

sales-toolsImagine getting a phone call in which someone tells you your home has been broken into and the FBI is investigating. Your heart would drop, right? Mine did.

But then, about 5 seconds into the call, the message took an unexpected turn: No one had broken into my home, but rather, I was just being warned that break-ins that the FBI

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4 Tried and True Marketing Automation Recipes for Better Email Nurturing

by Meghan Keaney Anderson

Date

April 5, 2013 at 2:00 PM

gingerbread-recipeResearch from MarketingSherpa shows that the email marketing strategy for most B2B marketers still predominantly revolves around sending mass emails to a marketer’s entire mailing list. You’re familiar with mass emails, right? Those things you almost always delete from your own inbox?

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Why Marketers Should Ditch Thank-You Messages for Thank-You Pages

by Jeffrey Russo

Date

March 25, 2013 at 2:00 PM

thank-youFinally! You've made it through the long and arduous process of developing a new content offer. You’ve chosen a topic, gone through the painstaking process of developing a great piece of content, built the landing page and its calls-to-action, and you know where it’s going to live on your website.

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The Power of Marketing Personalization in President Obama's Re-Election

by Steve Hall

Date

March 19, 2013 at 4:30 PM

barack obama

Content is king, right? Everybody says that, so it must be true ... right? Well, to a certain degree, it is. But content on its own is worthless unless it's high quality, relevant, personalized, and delivered in context.

During the 2008 presidential election, content played an important role in electing Barack Obama. Four years later, content played an even more important role: With inbound marketing strategies applied, that content was given context.

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