When most people talk about getting quality lead information from forms, they usually talk about one tactic: changing the length of the form. The longer the form, the better quality the leads will be ... right?
Truthfully, it's not always that simple. For most businesses, changing the form length is a great way to get started with increasing lead quality -- but at a certain point, you're going to need to experiment with other form conversion optimization tactics to get better information about the people filling the form out.
At HubSpot, we've had a long lead generation form on our ... Read More