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    Marketing Automation Blog Posts

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    The Right Way to Reduce Your Churn Rate

    By Nichole Elizabeth DeMeré


    Some customers are past saving. They’ve made their decision to leave, and they'll be out just as soon as they can find the “cancel” button.

    Of course you don't want them to leave -- nor do you want more customers following suit. 

    To prevent more customers from leaving, you need to ask yourself tough questions: How did your churned customer get to that point? And once they’re at that point, is there anything you can do to save the account?

    Let’s Not Play “Hide the Cancel Button”

    Recently, I was on the other end of the churn process -- and it got me thinking about those tough questions. I decided ... Read More

    13 Email Workflows You Should Be Using in Your Marketing Automation

    By Pamela Vaughan

    Are your contacts going with the flow, or are they just sitting dormant in your marketing database? If you don't have any automated email workflows set up, your answer is probably the latter -- which means you're missing out on some major opportunities to nurture and engage your existing contacts.

    Did you know that B2B marketers who implement marketing automation increase their sales pipeline contribution by an average of 10% according to a report by Forrester? But wait ... there's more.

    Read More
    5 Things You'll Wish You Knew Before Buying Marketing Automation Software [Webinar]

    By Laurie Aquilante

    Ever buy something and realize there were things you wish you knew before you handed over your credit card?

    Maybe you wish you knew that those "comfy" shoes in the store would destroy your feet if you wore them out on the town all night. Or that you were going to score your dream job and need to commute 50 miles to work each way just a few months after you signed a new car lease with 10,000 miles per year. 

    It stinks, right?

    Read More
    HubSpot & Salesforce Sign a Partnership Pact Through 2020

    By Brian Halligan

    I’m thrilled to announce that HubSpot has renewed our ISVForce relationship with Salesforce.com through 2020. This is great news for HubSpot, HubSpot’s customers, Salesforce, and Salesforce’s customers.

    Nearly 20% of HubSpot marketing software customers use Salesforce.com’s CRM product. We have spent many many many calories over many many many years building a great integration experience for our joint customers, and we have over 500 5-star reviews on the Salesforce App Exchange to prove it. These customers, as well as future joint customers, will be able to continue to leverage this integration.

    Read More
    Demand Generation Benchmarks & Trends: Software Marketer Edition

    By Ritika Puri

    The marketing formula seems simple: Attract audiences, engage prospects, convert leads, and facilitate retention. One of the biggest "wins" you can achieve is the ability to connect your disparate initiatives into a scalable, predictable demand generation engine.

    But when you’re in the trenches, you know this process is easier said than done. Marketers, immersed within their organizations, frequently lack access to industry data.

    Read More
    Why Marketing Automation Needs Permission Marketing

    By Josh Hill

    Even if you've never heard the term before, chances are you've experienced permission marketing. 

    Ever subscribe to a company's blog to receive notifications when they publish new posts? 

    That's permission marketing -- you're volunteering your information up to the company, giving them permission to contact you. 

    Read More
    How to Take Vacation Without Sabotaging Your Sales Team

    By Lisa Toner

    You know those weeks where you feel drained, unproductive, and every little task you do seems to take forever, sucking up all of your energy? Other times, it's the exact opposite -- you feel energized and ready to take on the world. 

    How do we have more of the latter days and less of the former?

    Read More
    How Much Content Is the Wrong Question

    By Carlos Hidalgo

    How much content do I need to “fuel” my marketing automation system?

    This was a question that was asked of me recently as I spoke at an industry event. The question is a compelling one as more and more, marketers are putting time, money, and energy into the content creation process. However, the question in and of itself may be the wrong question.

    Read More
    10 Tips on Making Your Marketing Automation Less Robotic

    By Erik Devaney

    The term “marketing automation" may make you a bit nervous.

    I mean, just that term -- marketing automation --  it sounds so cold, so mechanical, so impersonal. Are the robots taking over? Is Arnold Schwarzenegger going to be knocking on my front door informing me that all of the human marketing positions have been

    Read More
    Is "Nurture" Code for "Neglect"?

    By Jamie Grenney

    Do you ever wonder how much hidden potential is buried in your lead nurturing pile? The truth is, many businesses have leads that slip through the cracks. Maybe on the surface it didn’t appear to be a good lead, maybe the timing was off because they weren’t quite ready to buy, or maybe your inside sales team was just spread too thin at the time the lead came

    Read More
    What Is an Email Workflow? [FAQs]

    By Ginny Soskey

    So you've got a marketing problem -- one that happens to the best of us. It's not that you're not attracting visitors to your website and converting them into leads -- you've got your business blog, social media, landing pages, and marketing offers down pat.

    But once you get your leads in the door, they get stuck in your marketing funnel. They aren't ready

    Read More
    New Data Supports the Case for More Twitter Automation

    By Dan Zarrella

    twitter automation

    A glance over the top Twitter users reveals an interesting pattern. Most of them are celebrities, well known media outlets, or sports teams. Every single account in the top few hundred most followed Twitter users is famous outside of Twitter. They didn’t get into the top lists because of their Twitter behavior; they got there because they’re famous.

    Read More
    The Email Strategy That Turns Browsers Into Active Online Shoppers

    By Rebecca Gutner

    abandoned shopping cartIf you're an ecommerce business, the image at right probably makes your cringe. Every day, ecommerce businesses lose out on sales when potential customers abandon their online shopping carts. In fact, shopping cart abandonment reached a record high in 2011, at 72%, and is steadily rising. Sound like a missed sales opportunity? Think again. Many of these people will return, and some more qualified to purchase than before. Let's explore how you can leverage abandoned shopping cart lead intelligence with marketing automation to boost your ecommerce remarketing activities. 

    Read More
    How to Automate Your Social Media Marketing Like the Pros

    By Corey Wainwright

    speeding up Face it: you've heard words like "engagement" and "transparency" used to describe social media so much that they’re more played out than a Lady Gaga song. Whatever adjectives you use to describe it, letting your personality shine through your brand's social media account is crucial to its success. But there’s a dichotomy in social media--a ubiquitous cloud looming over our online relationships and interactions. The evolution of technology has forced nameless corporations to become human and empowered small organizations to reach audiences on social media like never before. However, as soon as "human business tools" like Twitter and Facebook emerged, we found ways to automate our humanity.

    Read More
    7 B2B Buying Signals Marketers Should Pounce On

    By Kirsten Knipp

    pounceInbound marketers are getting even better at attracting visitors to their websites. But as we all know, in B2B environments, eyeballs don’t pay the bills. Getting visitors to convert into leads and ultimately sales is the name of the profitability game. With today’s modern analytics and marketing automation tools, marketers can play a bigger role in that ‘middle of the funnel’ conversion path with the power to re-engage interested prospects and tee up their sales teams for success.

    Read More
    5 Disastrous Misconceptions About Marketing Automation

    By Corey Wainwright

    marketing automation softwareThere's a lot of buzz around whether marketing automation software is worth the investment of time and money, or whether it's a waste. Here's the thing: marketing automation can be a really great complement to your inbound marketing strategy IF it's used correctly. Many marketers, however, have come to believe some things about marketing automation that simply aren't true, which leads to misuse of the software and ultimately ends in a lot of disappointment and dismal results. Let's clear up 5 of the most common misconceptions that surround marketing automation and highlight both the dangers and merits inherent in marketing automation.

    Read More
    How to Be a Marketing Automation Master [INFOGRAPHIC]

    By Brian Whalley

    Marketing automation is the use of technology and software to help move prospects and leads through your sales funnel. As part of a whole inbound marketing philosophy, you can use marketing automation to help take the leads you're generating from blogging, social media, and other sources, and make them more sales-ready. While marketing automation doesn't help you generate new leads and can be challenging to use effectively, it's important to be knowledgeable about it and understand when marketing automation can or can't help your business grow.

    marketing automation infographic
    Read More

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