Even if you've never heard the term before, chances are you've experienced permission marketing.
Ever subscribe to a company's blog to receive notifications when they publish new posts?
That's permission marketing -- you're volunteering your information up to the company, giving them permission to contact you.
For some marketers, this whole concept feels foreign. They're used to buying lists and watching their sales team make cold calls to generate leads and close customers. And at the same time, more and more marketers are looking to purchase software to automate their marketing.... Read More