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Marketing / March 9, 2016 How to Use Personalization to Get More Value From Your Website [Webinar]
How to Use Personalization to Get More Value From Your Website [Webinar]

By Ellen Bartolino

Website_Webinar.jpg

How many times have you come across a new website, only to be bombarded with pop-ups for newsletters and email updates before you even learn what the product is? 

Annoying website distractions like these can cause bounce rates to skyrocket, which is why it's important that you're regularly reevaluating your strategy to ensure you're getting the most value out of your site. 

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Marketing / February 16, 2016 Marketing Automation: From Shiny Marketing Gadget to Powerful Sales Tool
Marketing Automation: From Shiny Marketing Gadget to Powerful Sales Tool

By Ed Marsh

25 tips to transform your marketing automation from lead scoring and nurturing to a revenue growth toolset beyond capturing and nurturing leads.

You’re probably familiar with the typical implementation of marketing automation. You might even be part of the 19% of B2B companies which SalesStaff recently reported use the tools - and if so, perhaps you’re among the elite 37% of that group which they found actually leveraged some of the personalization capability which is at the core of today’s marketing automation.

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Marketing / November 27, 2015 The Right Way to Reduce Your Churn Rate
The Right Way to Reduce Your Churn Rate

By Nichole Elizabeth DeMeré

Some customers are past saving. They’ve made their decision to leave, and they'll be out just as soon as they can find the “cancel” button.

Of course you don't want them to leave -- nor do you want more customers following suit. 

To prevent more customers from leaving, you need to ask yourself tough questions: How did your churned customer get to that point? And once they’re at that point, is there anything you can do to save the account?

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Marketing / November 4, 2015 11 Personalized Email Examples You Can't Help but Click
11 Personalized Email Examples You Can't Help but Click

By Carly Stec

If you're anything like most people, you can probably rattle off 100 different things you'd rather do than dig through your inbox.

It starts to feel like a chore because what's in there isn't very interesting. In fact, only 21% of consumers reported that they've received a memorable promotional email in the past two months, according to a study by Litmus

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Marketing / October 1, 2015 13 Email Workflows You Should Be Using in Your Marketing Automation
13 Email Workflows You Should Be Using in Your Marketing Automation

By Pamela Vaughan

Are your contacts going with the flow, or are they just sitting dormant in your marketing database? If you don't have any automated email workflows set up, your answer is probably the latter -- which means you're missing out on some major opportunities to nurture and engage your existing contacts.

Did you know that B2B marketers who implement marketing automation increase their sales pipeline contribution by an average of 10% according to a report by Forrester? But wait ... there's more.

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Marketing / June 17, 2015 5 Things You'll Wish You Knew Before Buying Marketing Automation Software [Webinar]
5 Things You'll Wish You Knew Before Buying Marketing Automation Software [Webinar]

By Laurie Aquilante

Ever buy something and realize there were things you wish you knew before you handed over your credit card?

Maybe you wish you knew that those "comfy" shoes in the store would destroy your feet if you wore them out on the town all night. Or that you were going to score your dream job and need to commute 50 miles to work each way just a few months after you signed a new car lease with 10,000 miles per year. 

It stinks, right?

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Marketing / May 28, 2015 HubSpot & Salesforce Sign a Partnership Pact Through 2020
HubSpot & Salesforce Sign a Partnership Pact Through 2020

By Brian Halligan

I’m thrilled to announce that HubSpot has renewed our ISVForce relationship with Salesforce.com through 2020. This is great news for HubSpot, HubSpot’s customers, Salesforce, and Salesforce’s customers.

Nearly 20% of HubSpot marketing software customers use Salesforce.com’s CRM product. We have spent many many many calories over many many many years building a great integration experience for our joint customers, and we have over 500 5-star reviews on the Salesforce App Exchange to prove it. These customers, as well as future joint customers, will be able to continue to leverage this integration.

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Marketing / May 8, 2015 Demand Generation Benchmarks & Trends: Software Marketer Edition
Demand Generation Benchmarks & Trends: Software Marketer Edition

By Ritika Puri

The marketing formula seems simple: Attract audiences, engage prospects, convert leads, and facilitate retention. One of the biggest "wins" you can achieve is the ability to connect your disparate initiatives into a scalable, predictable demand generation engine.

But when you’re in the trenches, you know this process is easier said than done. Marketers, immersed within their organizations, frequently lack access to industry data.

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Marketing / December 1, 2014 The 9 Best and Worst Questions to Ask in a Marketing Automation RFP
The 9 Best and Worst Questions to Ask in a Marketing Automation RFP

By Laurie Aquilante

Recently, I came across a really depressing statistic about the marketing automation buying process: According to a study done by VentureBeat, 70% of marketers who purchase a system are either unhappy or only marginally happy with their software. But even though marketers are unhappy with their purchases, they're still pumping serious cash into the

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Marketing / June 10, 2014 80% of CEOs Aren't Impressed With Marketers: How IT Can Change Their Mind
80% of CEOs Aren't Impressed With Marketers: How IT Can Change Their Mind

By Robert Rose

There have been hundreds of thousands of words spilled over the new mandate to drive CIO and CMO alignment. A Google search with those words in quotes produces more than 19,000 results. There are white papers, articles, blog posts, events, and even entire websites dedicated to the alignment of the technology and marketing agendas. 

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Marketing / April 16, 2014 The Triggered Emails You Need to Make Your Marketing Automation Work
The Triggered Emails You Need to Make Your Marketing Automation Work

By Ellie Mirman

When you hear the phrase "marketing automation," what do you think of first? A detailed diagram of emails sent to different segments, broken out by email engagement, drawing a line from lead to customer? This has become the norm, yet it is among the least effective automation paths you can set up as a marketer.

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Marketing / March 12, 2014 Is "Nurture" Code for "Neglect"?
Is "Nurture" Code for "Neglect"?

By Jamie Grenney

Do you ever wonder how much hidden potential is buried in your lead nurturing pile? The truth is, many businesses have leads that slip through the cracks. Maybe on the surface it didn’t appear to be a good lead, maybe the timing was off because they weren’t quite ready to buy, or maybe your inside sales team was just spread too thin at the time the lead came

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Marketing / February 26, 2014 HubSpot Ranked #1 Marketing Automation Software Vendor in VentureBeat Survey
HubSpot Ranked #1 Marketing Automation Software Vendor in VentureBeat Survey

By Mike Volpe

Last month, David Raab, an expert in the marketing automation field, estimated that the industry will grow roughly 50% in the upcoming year alone. That’s exciting news for providers like us, but it also creates a significant challenge for potential buyers, many who are first-time buyers of large marketing systems.

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Marketing / June 19, 2013 5 Simple Ways to Boost the Impact of Your Marketing Automation Workflows
5 Simple Ways to Boost the Impact of Your Marketing Automation Workflows

By Corey Wainwright

We've talked about the basics of marketing automation workflows quite a few times before. If you're reading this post, you are probably already running a few workflows. So I'm not going to talk about how to get them started -- though if you want a refresher, here is a pretty comprehensive guide. Instead, I want to talk about what to do after you've got a few workflows under your belt.

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Marketing / February 21, 2013 New Data Supports the Case for More Twitter Automation
New Data Supports the Case for More Twitter Automation

By Dan Zarrella

twitter automation

A glance over the top Twitter users reveals an interesting pattern. Most of them are celebrities, well known media outlets, or sports teams. Every single account in the top few hundred most followed Twitter users is famous outside of Twitter. They didn’t get into the top lists because of their Twitter behavior; they got there because they’re famous.

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Marketing / January 23, 2012 The Email Strategy That Turns Browsers Into Active Online Shoppers
The Email Strategy That Turns Browsers Into Active Online Shoppers

By Rebecca Gutner

abandoned shopping cartIf you're an ecommerce business, the image at right probably makes your cringe. Every day, ecommerce businesses lose out on sales when potential customers abandon their online shopping carts. In fact, shopping cart abandonment reached a record high in 2011, at 72%, and is steadily rising. Sound like a missed sales opportunity? Think again. Many of these people will return, and some more qualified to purchase than before. Let's explore how you can leverage abandoned shopping cart lead intelligence with marketing automation to boost your ecommerce remarketing activities. 

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Marketing / December 28, 2011 How to Automate Your Social Media Marketing Like the Pros
How to Automate Your Social Media Marketing Like the Pros

By Corey Wainwright

speeding up Face it: you've heard words like "engagement" and "transparency" used to describe social media so much that they’re more played out than a Lady Gaga song. Whatever adjectives you use to describe it, letting your personality shine through your brand's social media account is crucial to its success. But there’s a dichotomy in social media--a ubiquitous cloud looming over our online relationships and interactions. The evolution of technology has forced nameless corporations to become human and empowered small organizations to reach audiences on social media like never before. However, as soon as "human business tools" like Twitter and Facebook emerged, we found ways to automate our humanity.

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Marketing / December 21, 2011 7 B2B Buying Signals Marketers Should Pounce On
7 B2B Buying Signals Marketers Should Pounce On

By Kirsten Knipp

pounceInbound marketers are getting even better at attracting visitors to their websites. But as we all know, in B2B environments, eyeballs don’t pay the bills. Getting visitors to convert into leads and ultimately sales is the name of the profitability game. With today’s modern analytics and marketing automation tools, marketers can play a bigger role in that ‘middle of the funnel’ conversion path with the power to re-engage interested prospects and tee up their sales teams for success.

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Marketing / November 28, 2011 5 Disastrous Misconceptions About Marketing Automation
5 Disastrous Misconceptions About Marketing Automation

By Corey Wainwright

marketing automation softwareThere's a lot of buzz around whether marketing automation software is worth the investment of time and money, or whether it's a waste. Here's the thing: marketing automation can be a really great complement to your inbound marketing strategy IF it's used correctly. Many marketers, however, have come to believe some things about marketing automation that simply aren't true, which leads to misuse of the software and ultimately ends in a lot of disappointment and dismal results. Let's clear up 5 of the most common misconceptions that surround marketing automation and highlight both the dangers and merits inherent in marketing automation.

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Marketing / November 23, 2011 4 Ways Marketing Automation Will Shorten Your Sales Cycle
4 Ways Marketing Automation Will Shorten Your Sales Cycle

By Corey Wainwright

shorten the sales cycleSuccessful inbound marketing is about more than just driving traffic to your site and converting it into leads. What happens to those leads after they become part of your database? If the answer is "nothing," or "they get contacted by the sales team," then your inbound marketing strategy needs some serious marketing automation love.

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