When you think of upselling, think of fast food restaurants. Really! They pretty much perfected the art with their “would you likeRead More
You know those weeks where you feel drained, unproductive, and every little task you do seems to take forever, sucking up all of your energy? Other times, it's the exact opposite -- you feel energized and ready to take on the world.
How do we have more of the latter days and less of the former?Read More
There have been hundreds of thousands of words spilled over the new mandate to drive CIO and CMO alignment. A Google search with those words in quotes produces more than 19,000 results. There are white papers, articles, blog posts, events, and even entire websites dedicated to the alignment of the technology and marketing agendas.Read More
How much content do I need to “fuel” my marketing automation system?
This was a question that was asked of me recently as I spoke at an industry event. The question is a compelling one as more and more, marketers are putting time, money, and energy into the content creation process. However, the question in and of itself may be the wrong question.Read More
The term “marketing automation" may make you a bit nervous.
I mean, just that term -- marketing automation -- it sounds so cold, so mechanical, so impersonal. Are the robots taking over? Is Arnold Schwarzenegger going to be knocking on my front door informing me that all of the human marketing positions have beenRead More