If you're anything like most people, you can probably rattle off 100 different things you'd rather do than dig through your inbox.
It starts to feel like a chore because what's in there isn't very interesting. In fact, only 21% of consumers reported that they've received a memorable promotional email in the past two months, according to a study by Litmus.
To overcome this, many brands are using email personalization as a strategy for creating more engaging email experiences -- ones that feel less like a robot, and more like a friend.
The best part? Read More