How to Create an Awesome Upsell Email

    by Morgan Jacobson


    September 21, 2014 at 8:00 AM

    ecommerce-upsell-email This post originally appeared on the Ecommerce section of Inbound Hub. To read more content like this, subscribe to Ecommerce.

    When you think of upselling, think of fast food restaurants. Really! They pretty much perfected the art with their “would you like

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    How to Take Vacation Without Sabotaging Your Sales Team

    by Lisa Toner


    June 24, 2014 at 4:00 AM

    summer_vacationYou know those weeks where you feel drained, unproductive, and every little task you do seems to take forever, sucking up all of your energy? Other times, it's the exact opposite -- you feel energized and ready to take on the world. 

    How do we have more of the latter days and less of the former?

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    80% of CEOs Aren't Impressed With Marketers: How IT Can Change Their Mind

    by Robert Rose


    June 10, 2014 at 12:00 PM

    marketing_IT_alignmentThere have been hundreds of thousands of words spilled over the new mandate to drive CIO and CMO alignment. A Google search with those words in quotes produces more than 19,000 results. There are white papers, articles, blog posts, events, and even entire websites dedicated to the alignment of the technology and marketing agendas. 

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    How Much Content Is the Wrong Question

    by Carlos Hidalgo


    May 12, 2014 at 1:00 PM

    typing-fastHow much content do I need to “fuel” my marketing automation system?

    This was a question that was asked of me recently as I spoke at an industry event. The question is a compelling one as more and more, marketers are putting time, money, and energy into the content creation process. However, the question in and of itself may be the wrong question.

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    10 Tips on Making Your Marketing Automation Less Robotic

    by Erik Devaney


    May 6, 2014 at 11:00 AM

    marketing_automation_robotThe term “marketing automation" may make you a bit nervous.

    I mean, just that term -- marketing automation --  it sounds so cold, so mechanical, so impersonal. Are the robots taking over? Is Arnold Schwarzenegger going to be knocking on my front door informing me that all of the human marketing positions have been

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