The Triggered Emails You Need to Make Your Marketing Automation Work

by Ellie Mirman

Date

April 16, 2014 at 8:00 AM

trigger-emailWhen you hear the phrase "marketing automation," what do you think of first? A detailed diagram of emails sent to different segments, broken out by email engagement, drawing a line from lead to customer? This has become the norm, yet it is among the least effective automation paths you can set up as a marketer.

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The Definition of Marketing Automation [In Under 100 Words]

by Sam Kusinitz

Date

April 5, 2014 at 8:00 AM

marketing-automation-softwareMarketing automation is often thought of as just software to help nurture contacts more efficiently. It consists of email, workflows, lists, and social tools that work with a large database of contacts to nurture them down the funnel.

But there's more to it than that. Marketing automation done right:

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How Dell Increased Pipeline Revenue 10X in One Quarter: The Secret to Their SMarketing Sauce

by Ginny Soskey

Date

April 1, 2014 at 11:00 AM

bryan-shaw-quote-large-1In almost any organization, Sales and Marketing have the same arguments. Sales wants more leads -- they have quotas to hit, after all. Marketing believes they're sending Sales plenty -- they just want Sales to actually work the leads they're sending.

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New Research Firms Harness Wisdom of Crowds

by Dan Lyons

Date

March 25, 2014 at 8:00 AM

speech-bubblesThe following post is an excerpt adapted from our new ebook, "The 'Yelpification' of the Software Buying Process: A CMO's Guide." Download your free copy if you want to learn about new firms that take a crowdsourced approach to doing research about business software programs.

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Is "Nurture" Code for "Neglect"?

by Jamie Grenney

Date

March 12, 2014 at 2:00 PM

diamond-roughDo you ever wonder how much hidden potential is buried in your lead nurturing pile? The truth is, many businesses have leads that slip through the cracks. Maybe on the surface it didn’t appear to be a good lead, maybe the timing was off because they weren’t quite ready to buy, or maybe your inside sales team was just spread too thin at the time the lead came

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