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    8 Personalization Trends That Are Reinventing the Buyer's Journey

    By Dan Stasiewski

    If we think about offline buyer/brand relationships, customer loyalty results (in part) when a brand can form a relationship with the buyer through acts of thoughtful remembrance. For example, knowing their preferences, or making product or service recommendations according to their likes and dislikes.

    One of the big challenges businesses face today is creating this same experience for buyers online. In essence, the act of doing so is what we call personalization or personalized marketing. But we’ll get to that …

    Each buyer’s journey is unique because buyers are dynamic individuals with their own wants, needs and concerns; their own motivations and ... Read More

    3 Simple Ways to Personalize Content by Referral Source

    By Laura Kane

    Most marketers know the importance of creating unique content for different social mediums. For instance, would you use the same exact copy in a paid search ad that you did in a tweet? I hope I'm hearing a resounding, “No!” 

    And yet, many marketers aren't fully prepared for what comes next: when a visitor actually clicks on a link and lands on their website.

    Read More
    4 Creative Ways to Make Your Website More Personalized

    By Jeffrey Vocell

    We're now encountering more personalized experiences than ever before. Before, it was just your favorite coffee shop barista who greeted you by name. Now, your News Feed is customized to your interests and behavior, your online purchases are largely influence by what Amazon's algorithm think you'd like, and you can't open up an email without it saying, "Hi [First Name]."

    Read More
    TMI? How to Personalize Your Emails Without Being Creepy

    By Rachel Sprung

    Years ago, I would have been shocked to receive an email that said "Hello Rachel," but today it would shock me to see an email that didn't greet me by my first name and feature content tailored to my individual interests. 

    But with all the information we marketers know about our contacts ... it's very possible that we can over-personalize emails.

    Read More

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