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Personalization Blog Posts

Helping you get the right message to the right people at the right time.

Marketing / June 30, 2016 How Real Brands Are Retaining Customers: 8 Strategies From Starbucks, Amazon & More
How Real Brands Are Retaining Customers: 8 Strategies From Starbucks, Amazon & More

By Jenny Beightol

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What’s better than acquiring a new customer?

If your first thought was “retaining a current customer” then your strategic thinking is in the right place. While there's a certain allure that comes with capturing new customers, keeping customers coming back will continually result in a greater ROI, as seen in a recent study from Belly.

How do you create a customer retention strategy that keeps your current customers engaged?

Below, I've detailed ... Read More

Marketing / January 15, 2016 8 Personalization Tactics That Are Turning Off Your Buyers
8 Personalization Tactics That Are Turning Off Your Buyers

By Lara Nour Eddine

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We all get those emails—the flood of “Save now! 50% off!” and “BOGO sale!” If our inbox was a pool, we could swim in the amount of marketing messages we get. But more often than not, most marketing emails end up in the trash. Unless it’s for something we can actually use, or the subject line piques our interest, most marketing emails don’t get through.

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Marketing / September 24, 2015 8 Personalization Trends That Are Reinventing the Buyer's Journey
8 Personalization Trends That Are Reinventing the Buyer's Journey

By Dan Stasiewski

If we think about offline buyer/brand relationships, customer loyalty results (in part) when a brand can form a relationship with the buyer through acts of thoughtful remembrance. For example, knowing their preferences, or making product or service recommendations according to their likes and dislikes.

One of the big challenges businesses face today is creating this same experience for buyers online. In essence, the act of doing so is what we call personalization or personalized marketing. But we’ll get to that …

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Marketing / May 20, 2015 Form Length Isn't Everything: 3 Other Ways to Optimize Your Forms for Conversions
Form Length Isn't Everything: 3 Other Ways to Optimize Your Forms for Conversions

By Jeffrey Vocell

What's the best length for landing page forms? Would a shorter form increase submissions while retaining quality, or are longer forms better?

These exact questions have been at the center of a hotly contested debate that's been raging on since 2009. In fact, the popular website WhichTestWon that catalogs A/B tests, has 40+ tests on forms alone.

Read More
Marketing / April 28, 2015 Inside ESPN.com's Brilliant Redesign: Why You're Going to See More Personalized Websites
Inside ESPN.com's Brilliant Redesign: Why You're Going to See More Personalized Websites

By Meghan Keaney Anderson


ESPN recently redesigned their website. Nothing out of the ordinary there. Companies redesign their websites roughly every 18-24 months. (You're probably sick of yours right now, am I right?)

But this particular redesign garnered a ton of attention, earning coverage and analysis in Fast Company, TechCrunch, and VentureBeat, among other publications.

Read More
Marketing / February 2, 2015 3 Simple Ways to Personalize Content by Referral Source
3 Simple Ways to Personalize Content by Referral Source

By Laura Kane

Most marketers know the importance of creating unique content for different social mediums. For instance, would you use the same exact copy in a paid search ad that you did in a tweet? I hope I'm hearing a resounding, “No!” 

And yet, many marketers aren't fully prepared for what comes next: when a visitor actually clicks on a link and lands on their website.

Read More
Marketing / November 17, 2014 4 Creative Ways to Make Your Website More Personalized
4 Creative Ways to Make Your Website More Personalized

By Jeffrey Vocell

We're now encountering more personalized experiences than ever before. Before, it was just your favorite coffee shop barista who greeted you by name. Now, your News Feed is customized to your interests and behavior, your online purchases are largely influence by what Amazon's algorithm think you'd like, and you can't open up an email without it saying, "Hi [First Name]."

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Marketing / July 2, 2014 TMI? How to Personalize Your Emails Without Being Creepy
TMI? How to Personalize Your Emails Without Being Creepy

By Rachel Sprung

Years ago, I would have been shocked to receive an email that said "Hello Rachel," but today it would shock me to see an email that didn't greet me by my first name and feature content tailored to my individual interests. 

But with all the information we marketers know about our contacts ... it's very possible that we can over-personalize emails.

Read More
Marketing / November 13, 2013 Don't Regret Your Website Redesign: The Resources You Need to Do It Right
Don't Regret Your Website Redesign: The Resources You Need to Do It Right

By Meghan Keaney Anderson

I'm sick of looking at you, website. We started off well. You were a major improvement over my last website. But the thing is, you're just not working for me anymore. It's not your fault. The truth is, things have changed -- I've changed. My businesses needs and you are just not compatible anymore. It's time I start anew. You understand ... don't you?

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Marketing / September 12, 2013 The Marketer's Guide to Getting Started With Content Personalization
The Marketer's Guide to Getting Started With Content Personalization

By Chad Pollitt

Content personalization has been a hot topic for marketers over the last few years. As Big Data gets bigger, so does the level to which marketers can personalize content. At the same time, consumers have grown to expect getting the answers they seek instantly from their smartphone, tablet, and computer -- not just

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Marketing / August 16, 2013 Apple Money on the Table for Companies That Get Personalization Right
Apple Money on the Table for Companies That Get Personalization Right

By Corey Wainwright

Yesterday, TechCrunch reported that Apple acquired video programming recommendation site Matcha. And it wasn't for their smarts (though I'm sure they are very smart, indeed).

Matcha built a personalization engine that Apple couldn't say no to -- they wanted that product under their roof.

Thing is, Matcha is pretty small potatoes -- in

Read More

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