CEOs: You Can't Afford to Ignore Social Media Anymore

by Lindsey Gusenburg

Date

April 24, 2014 at 12:30 PM

sleeping-manThe days where chief executives can hide behind the boardroom doors are gone. There is a growing expectation from consumers and employees alike that the leaders of companies, large and small, should embody the brands they represent -- and demonstrate that commitment by being visible and accessible on social media.

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Pin Like a Pro: 8 Simple Ways to Take Your Pinterest Pins Up a Notch

by Tessa Wegert

Date

April 23, 2014 at 3:00 PM

pin-jarTumblr. Instagram. Vine. The rise of the visual web and the growing popularity of visual communication are among inbound marketing's most prominent trends. Humans are hardwired to respond to pictures, and have been since before the days of hieroglyphics and Paleolithic paintings in caves. We may read long-form content and web features galore, but still, we often find that images reign supreme.

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How to Squeeze More Juice Out of Your Twitter Ads With Smarter Targeting

by David McIntyre

Date

April 23, 2014 at 11:00 AM

Twitter-Card-AnalyticsIf you're running social media advertising campaigns, then you know that the key to long term results boils down to one word: optimization.

If you want to get the most bang for your Twitter Ads buck, you've got to make sure that your campaign targeting is as optimized as it

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A Quick & Dirty Guide to Setting Up Twitter Ads Campaigns

by Sarah Goliger

Date

April 17, 2014 at 2:00 PM

twitter-bird-2Twitter is a great marketing channel for driving traffic and generating leads. In fact, 42% of Twitter users follow brands or companies, which means if you’re not using Twitter for your business yet, you should learn how to integrate Twitter into your social media marketing strategy.

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Google's New +Post Ads Now Available to Brands With 1K+ Followers

by Ginny Soskey

Date

April 17, 2014 at 11:00 AM

plus-blueBack in December, we reported that Google was testing out +Post ads with a handful of big brands. +Post ads promote a brand's Google+ post across the roughly two million sites in Google's Display Network using AdWords targeting data. That means if you went on a site like Elle, you could see a brand's fully interactive Google+ post in place of a traditional banner ad.

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