A Quick & Dirty Guide to Setting Up Twitter Ads Campaigns

by Sarah Goliger

Date

April 17, 2014 at 2:00 PM

twitter-bird-2Twitter is a great marketing channel for driving traffic and generating leads. In fact, 42% of Twitter users follow brands or companies, which means if you’re not using Twitter for your business yet, you should learn how to integrate Twitter into your social media marketing strategy.

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Google's New +Post Ads Now Available to Brands With 1K+ Followers

by Ginny Soskey

Date

April 17, 2014 at 11:00 AM

plus-blueBack in December, we reported that Google was testing out +Post ads with a handful of big brands. +Post ads promote a brand's Google+ post across the roughly two million sites in Google's Display Network using AdWords targeting data. That means if you went on a site like Elle, you could see a brand's fully interactive Google+ post in place of a traditional banner ad.

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A Handy Guide to Optimizing Your Social Media Channels

by Erik Devaney

Date

April 17, 2014 at 8:00 AM

social-bubblesThis post is an excerpt from our latest ebook, How to Optimize Your Marketing Channels. If you're looking for help taking your blog, landing pages, SEO, email, and social to the next level, download the full guide here.

For some, the word “optimization” conjures up thoughts of complicated mathematics

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US Airways Tweet a Mayday for Real-Time Marketing?

by Joe Chernov

Date

April 16, 2014 at 1:00 PM

censoredThis post originally appeared on the Opinion section of Inbound Hub. To read more content like this, subscribe to Opinion.

Nobody dislikes being left behind more than marketers. When one company breaks new ground, everyone rushes to follow.

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Duane Reade's Social Media Mistake Might Cost Them $6 Million

by Ginny Soskey

Date

April 14, 2014 at 3:29 PM

pay_with_a_tweetNote to self: Never mention a celebrity on Twitter from a company account. Recently, it hasn't worked out well for two different brands.

A few weeks ago, people were in an uproar over Red Sox slugger Big Papi's selfie with the President. Then, last week, Katherine Heigl issued a lawsuit to Duane Reade for posting a

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