But smart inbound marketers take an objective approach so their websites yield actual ROI. To be that kind of marketer, start with this free ebook about the essentials, and this post laying out key terminology.
If you think your website needs some love, get started with a website redesign planning kit.
As you make adjustments, get inspired by other sites with brilliant homepages, check that it's designed for lead generation, and make sure you're not committing any serious design faux pas.
Oh, and double-check for mobile optimization. Duh.
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