What You Missed Today in Marketing: June 24, 2013

by Ginny Soskey

Date

June 24, 2013 at 7:30 PM

318700028_7d7d0e72ef_zSurprise! We're switching things up today for these news-roundup posts. This week, we're going to try sending you a little digest at the end of the day featuring some news you may have missed. No need to freak out -- we're just trying to find the format that works best for this roundup, so let us know what you think in the comments. 

So let's get to it! Lots of marketing news today.

Snapchat for Kidz

You heard that right ... the social network that is widely used for sending scandalous pictures between hook-up buddies just launched a new product for kids under 13. Yikes. SnapKidz is just like the regular Snapchat, but it's missing a key functionality: sending Snapchats. SnapKidz users can only take photos, draw on them, and save them locally. Of course, savvy 12-year-olds could just pretend they are 13 and use the full app ... I guess we'll just have to wait and see what kids do with this new product.

AOL Tries to Remain Relevant With New RSS Reader

With Google Reader's demise approaching on July 1st, companies everywhere are jumping in to try to replace it. Main contenders have been Feedly and Digg ... but now AOL has tried to jump in the fray with some unimpressive and buggy features. Nice try AOL, but it's not doing much for us. But how about you? Would you use an AOL reader?

B2B Decision-Makers Want In-Depth Content

According to a report by eMarketer, 87% of B2B decision-makers say that content affects their purchasing decisions ... but only if it's quality, in-depth content. Though quality is kind of a fuzzy word, B2B decision-makers appreciate detailed, well-formatted content that solves their business problems. This may seem like a no-brainer, but obviously there's a huge need for this type of content if B2B decision-makers are still asking for it. For B2B marketers whose audience is executives and decision-makers, it might be time to reevaluate your content strategy

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Leave LeBron James a Message

If you ever wanted to talk to LeBron James, now is your chance. The genius marketing folks over at Nike have created an answering machine where you can leave a message for LeBron James -- just call (305) 767-2226. Though there's no guarantee he'll call back, I think this is a brilliant way to engage passionate LeBron fans. 

Paula Deen's Supporters Make You Want to Crawl in a Hole

After Paula Deen's incredibly racist comments last week, the Food Network dropped her from its line-up. Deen's supporters then took to the Food Network's Facebook page to defend Paula's actions. While we, as marketers, all want to have that kind of fervent fan base for our companies, it's a little soul crushing to see it happen in such an awful situation.

Awful Stock Photos Will Make You Cry ... of Happiness

And to end on a positive note tonight, check out this amazing blog, Getty Critics, that points out awful stock photos and their flaws. Simply. Amazing.

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And don't forget to share your thoughts about this roundup with us in the comments! We would love to hear from you.

Image credit: Gatto Mimm

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