<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1657797781133784&amp;ev=PageView&amp;noscript=1">

Where Marketers Go to Grow

Come together with the inbound community for 4 days of inspiration and education.

February 22, 2016 // 6:00 AM

Why Some Things Go Viral — And Others Don’t [Video]

Written by | @

viral-content.jpeg

Today, internet users have more control over what they look at online than ever before. To earn their attention, marketers like us have to create content that's worthy of our audience's time and emotional investment.But what's the best way to cut through the clutter to make sure our content gets seen?

Well, it helps to create content that's poised to go viral, of course. For a piece of content to go viral, each viewer has to generate at least one more viewer, on average. The "super-sharers," though, are actually responsible for over 80% of shares that make content go viral -- so the trick is to find and reach those people.

But for those super-sharers to even think about sharing your stuff, it has to have "viral potential." After all, there are reasons why some content takes off and other content doesn't.

To learn more about the two powerful drivers of viral success and the emotions that make us want to share, check out the video below from Harvard Business Review.

free guide to using video in social media

Topics: Social Media Video Content Marketing

Subscribe to HubSpot's Marketing Blog

Join 300,000+ fellow marketers! Get HubSpot's latest marketing articles straight to your inbox. Enter your email address below:

2 Comments

Sorry we missed you! We close comments for older posts, but we still want to hear from you. Tweet us @HubSpot to continue the discussion.

2 Comments
subscribe to hubspot's marketing blog
X

Join 300,000 Fellow Marketers

Get expert marketing tips straight to your inbox, and become a better marketer. Subscribe to the Marketing Blog below.