Snapchat for Business: How It Works, Why You Need It & How to Build a Following [Infographic]

Back when Snapchat was first released in 2011, a lot of people dismissed it as a passing fad. But with over 100 million daily active users, it's clear the app is here to stay -- and yet, many people are still struggling with the concept of actually using Snapchat to market their business. (In fact, a lot of marketers are still struggling to take it seriously as a social media platform at all.)

But a huge part of Snapchat's appeal is the creativity it allows users to express, and the fact that the content disappears within ten seconds. That creativity and sense of urgency are things marketers can tap into on a low budget, and get a lot of reach.

Download our free Snapchat guide to learn how to use it for your business.