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    Meet 13 #INBOUND15 Speakers: Introductions From Their Fellow Speakers

    By Laura Fitton

    inbound-speaker-introductions.jpeg

    The INBOUND team here at HubSpot is finishing off May with a big flourish. In celebration of this year's impressive (and growing!) list of INBOUND speakers, we've invited friends, colleagues, mentors, and influencers to share thoughts and stories about our speakers, and then share their posts on social media using the #speakerfan hashtag.

    Some great #speakerfan posts include HubSpot VP of Content Joe Chernov's wonderful  Read More

    9 Free Microsoft Excel Templates to Make Marketing Easier

    By Carly Stec

    Many of us can recall a time in high school when we were sitting in math class and thinking, "When am I ever going to use this stuff in the real world?"

    And then we suddenly find ourselves in the real world, only to realize that numbers actually do play a pivotal role in what we do -- especially in digital marketing.

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    Don’t Run A Railroad: Why Publishers Need to Think Like Marketers

    By Seth Nichols

    There is a fundamental disconnect between what many publishers sell, and what their customers want. Publishers value and sell reach and demographics while their customers value and need campaigns that measurably increase sales pipelines. Today’s publishers need to be able to measure the full impact of client campaigns from initial awareness through to a final sales transaction. 

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    Back to Grammar School: 12 Easy Ways to Become a Better Writer

    By Allison VanNest

    Communication skills are more important than ever, but what if your grammar doesn’t quite make the grade?

    Technology has reshaped how we communicate in the business world. Fifty years ago, you would have walked over to your coworker’s desk or called up to the second floor to ask a question. Now, whether your coworkers are in the next cube or half a world away, it’s standard practice to email, instant message, or text.

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    The Democratization of Ecommerce Through SaaS (and the Importance of Uptime)

    By Tracey Wallace

    The holidays seem so far off, but trust me: they are approaching full speed. For ecommerce companies, the holidays are a black train in the night –– but one for which you’ve already bought a ticket and are excited about the destination. You know it is coming, you know it will be on time, but the anticipation, the necessary preparation –– well, those are a bit less exciting than the benefits of the trip itself.

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    25 Powerful Quotes From #INBOUND15 Speakers [SlideShare]

    By Carly Stec

    Marketers, entrepreneurs, best-selling authors, co-founders, strategists, thought leaders, investors, and bloggers ... oh my. 

    While their roles and responsibilities may vary, the one thing all of this year's INBOUND speakers have in common is their ability to inspire. The INBOUND15 lineup is riddled with the kind of people you could benefit from simply sharing an elevator with. From BuzzFeed Founder and CEO Jonah Peretti to best-selling author, speaker, and entrepreneur Seth Godin, there's absolutely no shortage of experience and expertise.

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    How to Create a Writing Style Guide Built for the Web [Free Template]

    By Corey Eridon

    Businesses pump out content at a staggering rate these days -- and as that volume increases, more inconsistencies are bound to creep in. Whether due to lack of clarity about the style in which you'd like to write or disjointed communication across the multitude of content creators in your organization, failure to decide upon and document accepted editorial guidelines is a recipe for inconsistent messaging.

    That's why at some point, most companies accept that they'll need to develop a writing style guide: a document that indicates the basic rules of writing we'll all agree to follow (like whether I should've capitalized the "a" after the colon in this sentence).

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    Don't Worry About Facebook Instant Articles: Here's Why They're Actually a Good Thing

    By Joe Chernov

    Last week, Facebook made a big announcement: the release of their new Instant Articles feature. It allows publishers to create and distribute mixed-media articles in a self-contained Facebook "capsule," while promising mobile app users a more visually interesting reading experience that loads significantly faster that articles have previously.

    In response, my HubSpot colleague Kipp Bodnar wrote a blog post concluding that Instant Articles is bad for marketers. But I think he's missing the point.

    Read More
    How to Market a Pro Sports Team: Inside the Boston Red Sox's Growth Strategy

    By Dave Gerhardt

    The concept of growth is a little different when you're a marketing executive for a professional sports team.

    For Adam Grossman, SVP of marketing and brand development for the Boston Red Sox, success is often dictated by two things that he can’t actually control: the team's wins and losses. But he still has to do his job and fill seats, sell merchandise, and drive revenue for the organization.

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    Competing With Content Marketing: 7 Steps to Success [Infographic]

    By Siobhán McGinty

    Today, succeeding in inbound marketing means putting content at the heart of your communications strategy.

    This is no secret, of course. Content marketing is now a well-established technique and the space has become pretty competitive. So, the question is, how do you invest wisely in content marketing to improve your capabilities so that you can compete and stand out from the noise?

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    3 Amazing Examples of Ecommerce Companies Ensuring Customer Delight

    By Charlie Keegan

    As customers, we really only expect the most basic level of service. We find a product, pay for it, and it shows up at our house a few days later. Transaction complete, right?

    When we do experience the minimum requirements, consumers are happy enough. We’re willing to leave great reviews based on minimal interaction. With so many meh experiences getting good attention, why would any ecommerce retailer want to go above and beyond?

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    How to Remove the Background of a Photo in Photoshop or PowerPoint

    By Pamela Vaughan

    You know what one of my biggest design pet peeves is? When I'm trying to design something, but there's an unwanted background on the image I'm using. Either I want to remove the photo background altogether, or I prefer a transparent background so the image assumes the look of any other background I put behind it.

    Take the image on the left above, which is from our free, downloadable collection of holiday stock photos. That image would be so much more useful to my call-to-action, SlideShare presentation, blog post, or ebook if I could just remove that pesky background so it looked like the image on the right.

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    Facebook Instant Articles: Bad for Marketers, OK for Publishers, but Great for Facebook

    By Kipp Bodnar

    When Facebook recently launched Instant Articles, the internet and publishing community was buzzing.

    Publishers were excited -- by hosting their own articles within Facebook but still displaying their own ads, they could generate more traffic and attention from the Facebook community. Users were also excited -- Instant Articles are much faster and more interactive than typical mobile websites.

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    How to Create a Social Media Crisis Management Plan [Free Template]

    By Brittany Leaning

    Social media community managers and public relations professionals have to deal with little problems every single day. These could include nasty comments, unhappy customers, delivery issues, or a marketing faux pas -- all problems that arise frequently and deserve reasonable and empathetic responses. 

    There are times when they also have to deal with real crises, such as gun terror, natural disasters, and white collar crime.

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    Why Bloggers Abandon Their Blogs Too Early [Video]

    By Joe Chernov

     

    Occasionally, one stumbles upon a stop-you-in-your-tracks statistic. For me, it was an IBM study that found 80% of corporate blogs contain fewer than five posts.

    If the study centered on personal blogs, I’d understand. But corporate blogs? Wow. Further, given that HubSpot’s own research has determined marketers who blog are 13X more likely to drive a positive ROI than those who don’t, the abandon rate is even more startling.

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    Marketing Investment Benchmarks: What Are Companies in 4 Big Industries Spending?

    By Ritika Puri

    In an ideal world, marketers would have limitless budgets to invest in experimental initiatives and new programs. After all, the customer acquisition and retention landscape is evolving faster than ever. To see what works, it’s crucial to find new opportunities and test new waters. 

    The challenge, however, is that marketing budgets are often limited around what’s "proven" to work -- which tends to look different from company to company.

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    The True Cost of Not Meeting Your Customers' Expectations [Infographic]

    By Carly Stec

    Ever since moving to Boston a few short months ago, I've allowed the Internet -- Yelp reviews, social media messages, food blogs -- to guide almost all of my of restaurant choices. Empowered by the vast amount of information at my fingertips, I've been able to dodge cold steaks and rude waiters while uncovering some of the best grub in the city.

    For businesses, this concept is both intriguing and concerning.

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    11 Examples of Facebook Ads That Actually Work (And Why)

    By Amanda Sibley

    As a marketer, you know by now that most (if not all) of your potential customers are likely a part of Facebook's massive community. There are 890 million people signing into Facebook every single day. So, whether your target audience is college students or CEOs, they're probably using Facebook -- and some of them are using it daily.

    The trouble is, posting on Facebook alone isn't enough anymore for most brands, especially for those just starting out.

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    10 Awesome B2B Publishers’ Subscriber Pages

    By Tyler Rhodes

    We’re always looking for examples of subscription pages for new ideas and inspiration. After browsing through hundreds of different publishers websites, we came across these 10 subscription landing pages we think are pretty cool. Publishers have been in the content marketing business for hundreds of years, and as they come online, they’re bringing their savvy with them. Without further ado:

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    How to Say "No" Without Burning Bridges

    By Joe Chernov

    Scale.

    You hear the term often in marketing. It basically means increasing results disproportionately to the time or effort previously required to achieve them. Companies like Dropbox and Airbnb are often held up as shining examples of marketing scale, which they accomplish by hardwiring user referral incentives into their products.

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    Dropshipping 101: What It Is and How It Can Make You a Successful Online Retailer

    By Tracey Wallace

    You've decided to launch an online store and join the ecommerce revolution. The very first questions you need to answer are all about your product: what will you sell, where will you get it and how will you get it to your customers. Amazing marketing and incredible customer service won't get you very far without sourcing, inventory management, order fulfillment and shipping processes in place.

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    How to Launch a Product: Secrets From Silicon Valley's "Most Sought-After Image Consultant"

    By Joe Chernov

    You have a better chance of hearing a venture capitalist boast, “We’re bullish on professional services” than read a reporter confess to missing a PR person. Yet in 2010, when Facebook’s longtime head of PR, Brandee Barker, stepped down, Kara Swisher, then of AllThingsD, wrote just that. Then last year The New York Times dubbed her, "the most sought-after image consultant in the start-up world."

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    6 Data-Backed Lessons for Content Marketers in Europe

    By Lisa Toner

     

    Content marketing is nothing new to marketers all over the world. Many of us know it's the fuel that drives many of the key inbound marketing techniques across web, search, social, and email marketing. But because content has become a well-established part of global companies' overall marketing strategies, the online content space is becoming more and more competitive.

    To get ahead and stand out, the key is knowing where in your content strategy to invest.

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    10 Resources to Help You Teach Inbound Marketing

    By Lauren Pedigo

    The way people buy has changed, so the way businesses market themselves has also needed to change. And as an educator prepping students to enter the workforce, this means that your job has changed, too. 

    Truthfully, this change can be tough. There are so many marketing strategies, tools, and tactics out there, and you need to assess them all and then learn them yourself so you can knowledgably educate your students. 

    Read More
    How to Work More Effectively With Global Teammates

    By Éadaoin Murphy

    As the world continues to become more connected, global and virtual teams are becoming increasingly prevalent. According to a recent Economist report, 78% of us work or have recently worked in a global team. 

    And as more of us start to work in global teams, we start to run into unexpected problems. Global teams can span multiple countries, cultures, languages, and time zones, which can bring lots of new opportunities (and challenges) to the table. 

    Read More
    Social Media for Finance Marketers: 3 Steps to Getting Started

    By Andrea Francis

    When we think of marketers, we often think of using social media to promote content and engage with consumers online. But this isn't the reality for all marketers (even though it should be).

    When you're working within the highly regulated finance industry, there can be legal implications for companies that are seen as being "over-promotional" on social networks like Twitter and Facebook.

    Read More
    A Visual History of Google Algorithm Updates [Infographic]

    By Erik Devaney

    In the early days, Google's search engine wasn't nearly as powerful or accurate as it is today. I'm talking back in the late 90s and early 00s, when search engines were little more than keyword-matching and link-counting machines. Ranking highly in search results could be accomplished by essentially using a simple, two-step procedure:

    • Step 1: Stuff your keyword phrase into your website as many times as possible.
    • Step 2: Get as many gosh-darn inbound links as you possibly could.
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    8 Copywriting Tips for Improving Conversions

    By Neil Patel

    Every time you create the content for a direct response campaign, a landing page, an advertisement, or a sales email, you want the copy to be powerful enough to convert visitors to sales. You want the words to roll out of your keyboard in an unending symphony of, ultimately, higher sales.

    But writing copy for these marketing assets can be hard.

    Read More
    How to Use Pinterest to Generate Revenue [Infographic]

    By Carly Stec

    Home to countless cookie recipes, laughable memes, and perfect last-minute gift ideas, there's certainly already a lot to love about Pinterest.

    But what if we told you that the content sharing service had even more to offer?

    The simple truth is this: Amidst the ab workouts and IKEA furniture hacks, there lies a huge opportunity for businesses to use Pinterest to drive revenue.

    Read More
    7 Speakers You Won't Want to Miss at #INBOUND15

    By Lindsay Kolowich

    This coming September, marketers of all types, backgrounds, and levels will descend upon Boston for HubSpot's annual INBOUND conference with the hopes of returning home with some new marketing expertise that'll help them grow their businesses and become better at their jobs.

    While there will be a lot going on at INBOUND this year, we know many of you are wondering: Who will actually be speaking at INBOUND this year, and what will they be talking about?

    Read More
    Demand Generation Benchmarks & Trends: Software Marketer Edition

    By Ritika Puri

    The marketing formula seems simple: Attract audiences, engage prospects, convert leads, and facilitate retention. One of the biggest "wins" you can achieve is the ability to connect your disparate initiatives into a scalable, predictable demand generation engine.

    But when you’re in the trenches, you know this process is easier said than done. Marketers, immersed within their organizations, frequently lack access to industry data.

    Read More
    15 Email Newsletter Examples We Love Getting in Our Inboxes

    By Carly Stec

    When people first start doing email marketing, they often assume they need an email newsletter. "It'll have everything our customers care about, all in one place," they rationalize. "Our list will be different -- people will actually look forward to getting our newsletter," they argue. "Since we're only sending it once a month, it'll be a breeze to put together," they say.

    And while all of those things may become true for a few lucky individuals, lots of email newsletters flop.

    Read More

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