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Where Marketers Go to Grow

Marketing / August 26, 2016 15 of the Best Email Marketing Campaign Examples You've Ever Seen
15 of the Best Email Marketing Campaign Examples You've Ever Seen

By Lindsay Kolowich

BestEmailCampaigns.jpg

At one point or another, we all need inspiration to do our jobs better. It doesn't matter whether you're a marketing veteran who has navigated through years of changing technology or a newbie fresh out of college -- we all need examples of outstanding content. It helps us get through creative ruts, make the case to our boss for experimentation, and improve our own marketing.

Most of the time, inspiration is easy to find because most marketing content is publicly available. You can scour the internet or go on your favorite social network to see what your connections ... Read More

Marketing / August 26, 2016 How to Improve SEO Using Educational Resources: One Company's Step-by-Step Framework
How to Improve SEO Using Educational Resources: One Company's Step-by-Step Framework

By Sean Falconer

The holy grail of content marketing and SEO is to be ranked in the top 10 on Google for a high volume search term.

If you accomplish that, your site will enjoy long-lasting, inexpensive organic traffic -- which is an absolutely wonderful thing. That said, SEO is very much a rich get richer game.

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Marketing / August 26, 2016 Can You Stay Agile as Your Agency Grows? 5 Tips for Scaling Up
Can You Stay Agile as Your Agency Grows? 5 Tips for Scaling Up

By Lee Fuller

It's a priority for almost every agency to scale up and attract larger and more prestigious clients, as well as the best talent.

And change is inevitable as you grow, and it should be embraced, but how do you make sure you remain agile while scaling from a small to a medium-size agency, or from medium to a large one?

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Marketing / August 25, 2016 Google is Cracking Down on Intrusive Mobile Pop-Ups: Here's What Marketers Need to Know
Google is Cracking Down on Intrusive Mobile Pop-Ups: Here's What Marketers Need to Know

By Amanda Zantal-Wiener

Google is no stranger to algorithmic change. And usually, those changes are made for the sake of the user. Looking at a history of Google's product announcements, usability is usually at the heart of the modification.

So when Google announced its impending smackdown on mobile pop-up ads earlier this week, it came as no surprise that the major reason behind it was to enhance the user
experience.

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Marketing / August 25, 2016 How to Attract, Hire & Train the Best Marketers for Your Team [Free Ebook]
How to Attract, Hire & Train the Best Marketers for Your Team [Free Ebook]

By Ellen Bartolino

Hiring marketers for your company is not an easy job. Ironically, a lot of it is actually about marketing to potential candidates. But the best marketer's out there know when they're being marketed to, and are therefore tuning out the old-school recruiting noise.

Those copy-pasted job descriptions filled with buzzwords and new challenges aren't going to suffice anymore, which is why HubSpot Academy and Udemy for Business teamed up to bring you: How to Hire and Train Marketing All-Stars.

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Marketing / August 24, 2016 9 Different Types of Lead Magnets You Can Create Using Blogs You Already Have
9 Different Types of Lead Magnets You Can Create Using Blogs You Already Have

By Kevin McGrath

Lead magnets are an effective technique for gaining a prospect's contact information. The problem is that these magnets can take a lot of time and energy to produce. Podcasts, e-learning courses, video series, and contests all sound great but seriously, who has time for that?

In this article, I want to show you nine different lead magnets that you can create today by recycling content that you already have.

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Marketing / August 24, 2016 How to Create an Engaging Snapchat Story: A Start-to-Finish Guide
How to Create an Engaging Snapchat Story: A Start-to-Finish Guide

By Sophia Bernazzani

With the average attention span dipping to just 8.25 seconds -- as short as that of a goldfish-- today's marketers are tasked with creating content that's engaging enough to appeal to distracted consumers.

With that in mind, Snapchat -- a real-time messaging and multimedia app -- has become an increasingly attractive channel for those looking to engage the 18-34 year old demographic and grow their brand's social media presence.

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Marketing / August 24, 2016 5 Ways to Control Your Email Addiction [Infographic]
5 Ways to Control Your Email Addiction [Infographic]

By Amanda Zantal-Wiener

If you're among the 50% of us who check email from bed when we should be sleeping, then you know: We, as a society, are completely addicted to our email.

And you can chalk it up to dopamine -- the neurotransmitter that makes us keep doing stuff that feels rewarding. Back in the day, those were things like eating, or having a nice conversation.

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Marketing / August 23, 2016 11 of the Best Olympic Marketing Campaigns, Ads, Commercials & Promotions This Year
11 of the Best Olympic Marketing Campaigns, Ads, Commercials & Promotions This Year

By Lindsay Kolowich

The 2016 Summer Olympics are officially over. But for two weeks, billions of eyes from around the world watched athletes attempt to break records and bring home the gold. What a perfect opportunity for marketers, no?

Many brands jumped on the Olympics bandwagon, leveraging its popularity for their own campaigns.

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Marketing / August 23, 2016 10 Tried-and-True Tips for Sales and Marketing Alignment
10 Tried-and-True Tips for Sales and Marketing Alignment

By Carolina Samsing

My interest in smarketing best practices started when our Latin American sales team grew a ton in just a few weeks. Suddenly, communication between Sales and Marketing was much harder to get right. When we were a smaller team, I could meet 1:1 with each salesperson and talk about how we could help generate more (and better) leads ... but that wasn't scalable as we grew.

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Marketing / August 22, 2016 How to 'Un-Stock' Your Photography: 8 Examples That'll Change the Way You Choose Photos
How to 'Un-Stock' Your Photography: 8 Examples That'll Change the Way You Choose Photos

By Brada Barassi

With 46% of marketers reporting that photography is critical to their current marketing and storytelling strategies, it should come as no surprise that quality photos are in high demand.

Trouble is, most commercially available photos on the internet were taken to visualize broad overall concepts rather than concrete messages. That means they can be used in all sorts of campaigns ... but also end up looking generic.

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Marketing / August 22, 2016 How to Revamp Your Advertising Strategy for Today's Customers [Live Google Hangout]
How to Revamp Your Advertising Strategy for Today's Customers [Live Google Hangout]

By Ellen Bartolino

Since 2006, inbound marketing has been helping businesses create more meaningful online experiences. In short: The inbound methodology focuses on pulling people toward your company and product rather than expecting them to come to you.

And in today's highly-digital and ad-blocked world, your advertising strategy should be no exception.

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Marketing / August 19, 2016 7 of the Coolest Experiential Marketing Campaigns We've Ever Seen
7 of the Coolest Experiential Marketing Campaigns We've Ever Seen

By Amanda Zantal-Wiener

Work events are really hit or miss. Let’s be honest: How many times have you found yourself anxiously fidgeting with a paper napkin in the corner of a stuffy networking happy hour?

That’s why I was not only relieved, but also surprised and delighted, when I attended a holiday party that featured a live, interactive version of an arcade game.

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Marketing / August 19, 2016 How to Use Intrinsic Motivation to Improve Employee Performance
How to Use Intrinsic Motivation to Improve Employee Performance

By Jami Oetting

Most people think that the key to employee motivation is giving performance-based raises. People will work harder for an uptick in their monthly paycheck. 

But this common motivation tactic doesn't actually do much, according to a Harvard Business Review article that detailed the findings of an analysis of 120 years of previous research. They found little correlation between pay and job satisfaction.

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Marketing / August 18, 2016 Got Email Overload? 14 Email Management Tools for Organizing Your Inbox
Got Email Overload? 14 Email Management Tools for Organizing Your Inbox

By Lindsay Kolowich

Most people have a love-hate relationship with their email inbox. On the one hand, email can be exciting -- whether you're making progress with a client, replacing a meeting with a (much more efficient) email thread, or receiving an invitation to a fun social gathering.

On the other hand, though, email can be overwhelming -- especially if you lose control.

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Marketing / August 18, 2016 How to Write Better Headlines for Your Facebook Ads
How to Write Better Headlines for Your Facebook Ads

By Sophia Bernazzani

With 1.13 billion daily active users engaging on the platform, Facebook has become an obvious option for marketers looking to explore the benefits of targeted ad creation.

And while Facebook's targeting options make it easier for you to get your ads in front of the people you really care about, it's ultimately up to you to do the convincing. To do that, you'll need to pay close attention to the details.

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Marketing / August 17, 2016 12 Blogging Mistakes Most Beginner Bloggers Make
12 Blogging Mistakes Most Beginner Bloggers Make

By Lindsay Kolowich

Sometimes, when I tell people that I blog for a living, they roll their eyes. "That's so easy," they say. "You get a paycheck for sitting on the internet all day and writing. A monkey could do your job!"

That's when I roll my eyes. See, people are quick to deem blogging as a no-brainer job. But when they actually sit down to write their first couple of posts, it hits them: This is way harder than I thought.

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Marketing / August 17, 2016 22 Stats That Show Why Your Business Should Be Active on Instagram [Infographic]
22 Stats That Show Why Your Business Should Be Active on Instagram [Infographic]

By Lindsay Kolowich

Despite its impressive reach -- over 300 million daily active users and counting -- it took some time for marketers to realize the business potential of Instagram. 

Not only is including Instagram in your social media marketing strategy helpful in terms of achieving high levels of engagement and brand awareness, but it can also make it easier for you to attract new leads and customers.

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Marketing / August 16, 2016 5 Strategies to Build Trust and Sell Through Email
5 Strategies to Build Trust and Sell Through Email

By Laura MacPherson

It’s every marketer’s dream: send an email out to hot prospects and get a flood of positive responses. This dream isn’t necessarily a pipe dream. Because even though technology has dramatically changed the way people buy, the human brain hasn’t changed. What it responds to is the same today as it was thousands of years ago. Which is fortunate for marketers, because this means we can take advantage of what the field of persuasion psychology has to teach us about how to influence people’s buying decisions.

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Marketing / August 16, 2016 How to Become a Respected Influencer in Your Industry [New Ebook]
How to Become a Respected Influencer in Your Industry [New Ebook]

By Niti Shah

Whether we realise it or not, our brains are wired to pay more attention to a select handful of voices in a crowd. It might be a celebrity setting a new fashion trend, a business leader announcing a new viewpoint on company culture, or a brand unveiling new innovative product designs.

If it's an area we're interested in, we automatically listen to some voices more than others.

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Marketing / August 16, 2016 The Biggest Opportunities for Agencies in 4 Charts
The Biggest Opportunities for Agencies in 4 Charts

By Jami Oetting

You've heard this common theme repeated by your parents, your teachers, your managers ... even your significant others: It's up to you to take ahold of the opportunities presented and make something of them.

The problem is that opportunities usually equal choosing the hard thing. It's much easier to stay constant on the current path, walking with the wind rather than against it. 

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Marketing / August 15, 2016 The Digital Marketer's Guide to Finding & Optimizing Images [Free Ebook]
The Digital Marketer's Guide to Finding & Optimizing Images [Free Ebook]

By Lucy Alexander

It’s difficult to communicate emotion through just text -- and as a digital marketer, you’re always looking for ways to make more meaningful connections with your audience.

Images make it easier for you to bring your stories to life, as well as overcome linguistic and cultural barriers between you and your audience. If you’re not using graphics to your advantage, you’re missing out on a huge chance to make a personal connection with your audience and increase engagement with your content as a result.

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Marketing / August 15, 2016 9 Signs It's Time to Grow Your Content Team
9 Signs It's Time to Grow Your Content Team

By Matt Orlic

Growing traffic can be a bittersweet experience when you’re first starting out in content marketing. On one hand, you’re thrilled to see your posts gaining traction as incoming traffic and engagement climbs. On the other hand, your growing audience demands frequent content updates and they expect you to deliver good material.

You might be able to manage the content by yourself initially, or with the help of an in-house employee or freelancer.

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Marketing / August 15, 2016 How to Rock Your Back-to-School Sales & Marketing [Infographic]
How to Rock Your Back-to-School Sales & Marketing [Infographic]

By Susannah Morris

Back-to-school season is here, and it’s bigger than ever. In the U.S., 17.2% of the entire year’s retail sales happen during back-to-school shopping. That’s a cool $828 billion dollars annually.

But, there’s a big way that the back-to-school season differs from the holidays – discounts. 46% of shoppers said that price is one of their main deciding factors for purchasing, and almost 10% of shoppers said their purchases were 100% influenced by deals.

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Marketing / August 15, 2016 A Simple Guide to Building a Successful Loyalty Rewards Program [Infographic]
A Simple Guide to Building a Successful Loyalty Rewards Program [Infographic]

By Lindsay Kolowich

Did you know that the top 20% of your current customers contribute 70% of your total sales? How about that keeping a customer costs 3–10X less than acquiring a new one?

There's a lot to love about customer loyalty programs, from higher retention rates to the likelihood they'll spread the word about your business with their friends. The key to a successful loyalty program is offering actual value to your customers.

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Marketing / August 12, 2016 How to Write a Marketing Resume Hiring Managers Will Notice [Free Templates + Samples]
How to Write a Marketing Resume Hiring Managers Will Notice [Free Templates + Samples]

By Lindsay Kolowich

It's ironic, but despite knowing how to sell products and services, so many marketers have a hard time selling themselves. It can often be difficult to turn the spotlight inward, but creating a standout resume is a skill all marketers need to perfect if they want to grow their career.

If you're a marketer whose resume could use a little polish, don't worry. With just a few resources and some actionable tips from hiring managers themselves, we'll help you create a truly impressive marketing resume that's sure to stand out to recruiters.

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Marketing / August 12, 2016 The Guide to User-Generated Content: A Playbook for Ecommerce Marketers [Free Guide]
The Guide to User-Generated Content: A Playbook for Ecommerce Marketers [Free Guide]

By Susannah Morris

What if you could make your marketing more relevant, more remarkable, and more relatable to your potential customers? Well, user-generated content can help you do all that. By facilitating interactions between your current and future customers, you can increase the authenticity of your marketing. Amplifying your customers’ experiences, beyond helping you retain your current customers, can also help you acquire more customers, too.

With that in mind, we’ve partnered with Yotpo to bring you The Guide to User-Generated Content: A Playbook for Ecommerce Marketers.

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Marketing / August 11, 2016 7 Ways to Build Credibility When You're a New Leader
7 Ways to Build Credibility When You're a New Leader

By Amanda Zantal-Wiener

Not too long ago, my alma mater asked me to give a talk about “what comes next” after business school. I was to address a group of MBA candidates about the discomfort of figuring out what to do with this fabulous new degree, and how to embrace the path to leadership. And in the process of preparing for it, I came across some pretty dismal statistics about the workplace.

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Marketing / August 11, 2016 What to Do When You Don't Trust Your Client
What to Do When You Don't Trust Your Client

By Robert Solomon

Years ago, my Ammirati & Puris colleagues presented a final version of a television commercial we were creating for Compaq Computer (now a subsidiary of Hewlett-Packard) to a gathering of client contacts.

The spot was good, but it was a bit dark, a point made to us by one of our lead clients. The possibility of a reshoot, at agency expense, hung ever so ominously in the air. That’s when one of the Compaq people we were working with, Jack Todd, spoke up.

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Marketing / August 10, 2016 12 of the Best Facebook Post Ideas for Facebook Lead Generation
12 of the Best Facebook Post Ideas for Facebook Lead Generation

By Lindsay Kolowich

Most marketers know by now that Facebook is an important business tool for companies of every size and industry. With a daily active user base of 1.13 billion (1.03 billion on mobile alone), you know it can help you reach new audiences you may not have been able to reach otherwise. It can also help you get found more easily in search, create a community around your business, promote the content you create, and develop a strong brand identity.

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Marketing / August 10, 2016 5 Smart Reasons to Create Content Outside Your Niche
5 Smart Reasons to Create Content Outside Your Niche

By Larry Kim

Blogging can be a powerful way for you to build your personal brand and increase the visibility of your company within your industry. Ideally, both at the same time.

Your end goal, of course, is to become a top leading expert on the topics that matter to your niche. And when you're first starting out, committing to a niche is important. You must own and dominate it.

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Marketing / August 9, 2016 Boost Your Business with Live Chat
Boost Your Business with Live Chat

By Seth Fendley

Timing is everything when it comes to sales, which is why it’s so important to reach the customer at the right time, with the right message. What timing could be better to engage customers than real-time while they are viewing products/services on your website? Let’s discuss an underutilized tool called live chat and see how it can boost your business and give you a leg up on the competition.

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Marketing / August 9, 2016 Google AdWords Keyword Insertion: The What, Why & How
Google AdWords Keyword Insertion: The What, Why & How

By Samantha Shannon

If you have ever run a Google AdWords campaign, you know how overwhelming maintaining an account can be. Luckily, Google has many features and tools that make managing campaigns easier and more successful. The catch? It is up to us to utilize them. Today, I am talking about an advanced feature that can help advertisers better reach customers by matching their search query. This seemingly magical feature is called keyword insertion.

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Marketing / August 9, 2016 Turn Your School's Website into an Application Generating Machine
Turn Your School's Website into an Application Generating Machine

By Nora Hanagan

Picture your website as a home. Your prospective student database lives in this home. You want your school's website to gather and store as much information as possible from prospective students. To get these prospects to enter your home (i.e.database) and provide that information, you need to create as many doors as possible.

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