How Marketing Can Help Sales Follow Up With Consideration-Stage Leads

    by Max Traylor


    August 23, 2014 at 8:00 AM

    458861741This post originally appeared on the Insiders section of Inbound Hub. To read more content like this, subscribe to Insiders.

    Once you've established your reputation as a marketer who delivers quality leads to Sales, you'll be every salesperson's best friend.

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    5 Questions With Former Yahoo! CMO Cammie Dunaway on Marketing and Management

    by Jessica Meher


    August 22, 2014 at 2:00 PM

    cammie_dunawayThe role of the CMO has evolved. Now, CMOs are responsible for evaluating and optimizing their company’s brand experience for both on and offline strategies. They need to understand how to make the most of the ever-expanding promotional channels, technology, and data into their multi-channel marketing efforts -- and build a team to execute on all of that.

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    How to Make Your Marketing Message Pop With Neuro-Linguistic Programming (NLP)

    by Jeff Hoffman


    August 22, 2014 at 12:00 PM


    This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales.

    Read the following two sentences:

    1) My session at INBOUND will make you see

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    The Drama-Hater's Guide to Dealing With Office Politics

    by Corey Eridon


    August 22, 2014 at 8:00 AM

    office-politicsThere's not a company out there that's completely devoid of office politics. I'm willing to bet you could start your own business with yourself as the sole employee -- and still manage to drag yourself into some drama. Maybe something about doing laundry during work time ... or whether you archived that email or just straight deleted it.

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    Ghostwriting 101: How to Capture Their Voice Without Losing Yours

    by Emma Snider


    August 22, 2014 at 6:00 AM

    ghostwritingAs someone who has done it in the past, ghostwriting can certainly be a bit spooky at first. Wondering whether you’re doing your subjects and their ideas justice can run a chill down your spine.

    From my perspective, taking the fear out of ghostwriting comes down to knowing when to use your subject’s voice or your own.

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