The Evolution of SEO [Infographic]

    by Lindsay Kolowich

    Date

    November 25, 2014 at 12:00 PM

    then-and-now-scrapbook-old-photosGreat marketers are always on their toes, keeping up with the news, anticipating and adapting changes as they happen. 

    SEO is no exception: According to Moz, Google changes its algorithm 500-600 times per year. With so many updates happening so often, even the most diligent marketers can miss an important release or two.

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    An Illustrated Guide to Organizational Structures [Free Ebook]

    by Erik Devaney

    Date

    November 25, 2014 at 7:00 AM

    org-structure-offer-blogI remember my very first day of work at my very first startup. I was employee number 22, and my manager was eagerly showing me the org chart he had recently put together.

    There I was, at the bottom of the chart: Content Associate. Above me was my manager, above my manager was a VP, and above the VP was our CEO & COO.

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    How to Be Successful on Twitter: 9 Surprising Stats to Know

    by Lisa Toner

    Date

    November 25, 2014 at 4:00 AM

    twitter-bird-3There are 284 million monthly active users on Twitter and chances are, you're one of them -- we're certainly are. Unfortunately, just because all of us are active on Twitter doesn't mean we're using it the right way. 

    And thanks to SocialBro, we have new data from over 200,000 corporate tweets to

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    Let’s Get Personal: 12 Ways to Tailor Your Marketing to Individuals

    by Melissa Nazar

    Date

    November 24, 2014 at 12:00 PM

    personalizationPersonalized marketing is more than just a buzzword you should use when trying to fit in at networking events. Gone are the days of the generic blast email and one-size-fits-all website. Today, three out of four companies personalize their marketing efforts, most commonly across websites and emails.

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    The Science of Productivity: How to Get More Done in a Day

    by Lindsay Kolowich

    Date

    November 24, 2014 at 8:00 AM

    waste-timeTime is our scarcest resource, yet we spend so much of it doing things that are unproductive -- usually without meaning to.

    The average person wastes 31 hours in unproductive meetings according to Atlassian. And a McKinsey study shows we spend an average of 13 hours per week reading, writing,

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