Ten years ago my answer to the cocktail party question, “What do you do?” was as easy as two letters: PR.
These days that answer is: I help companies in the design and build industry connect with their targets through social media, content marketing, public relations and strategic partnerships. (Say that after two cocktails.)The PR job has changed dramatically in the last decade. The press release, once king of the PR world, has ceded the throne to the much younger, much more persuasive heir social media and her ... Read More