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Where Marketers Go to Grow

Marketing / July 26, 2016 It's Not About The Release Anymore. PR is Now Social PR.
It's Not About The Release Anymore. PR is Now Social PR.

By Jennifer Smiga

Screen_Shot_2016-07-22_at_10.05.37_AM-580136-edited.png

Ten years ago my answer to the cocktail party question, “What do you do?” was as easy as two letters: PR.

These days that answer is: I help companies in the design and build industry connect with their targets through social media, content marketing, public relations and strategic partnerships. (Say that after two cocktails.)The PR job has changed dramatically in the last decade. The press release, once king of the PR world, has ceded the throne to the much younger, much more persuasive heir social media and her ... Read More

Marketing / July 26, 2016 Blog SEO: How to Search Engine Optimize Your Blog Content
Blog SEO: How to Search Engine Optimize Your Blog Content

By Lindsay Kolowich

Search engine optimization is incredibly important for marketers. When you optimize your web pages -- including your blog posts -- you're making your website more visible to people who are looking for keywords associated with your brand, product, or service via search engines like Google.

But it can be a pretty tricky tactic to master with Google's copious algorithm updates.

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Marketing / July 26, 2016 The Essential Cheat Sheet of Cover Photo Dimensions for Facebook, Twitter & More [Templates]
The Essential Cheat Sheet of Cover Photo Dimensions for Facebook, Twitter & More [Templates]

By Lindsay Kolowich

Having a social media profile without a cover photo is like having a brick-and-mortar business without a store sign. Although brands could technically do without either, I wouldn't recommend it.

Social media cover photos are great for communicating brand values, highlighting a current campaign, or conveying what your company has to offer.

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Marketing / July 25, 2016 28 of the Best Instagrams to Follow for Design Inspiration
28 of the Best Instagrams to Follow for Design Inspiration

By Lindsay Kolowich

What if I told you you could visit an art gallery ... from the comfort of your own home? Or from a bus seat on your commute to work? Or while you're taking a break for lunch?

If you follow the right people, that's what Instagram can do for you. There are a lot of really talented artists and designers out there who use Instagram as a sort of mini art gallery -- a social portfolio, if you will.

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Marketing / July 25, 2016 10 Handy Gmail Tips That'll Help You Stay Organized & Productive [Infographic]
10 Handy Gmail Tips That'll Help You Stay Organized & Productive [Infographic]

By Lindsay Kolowich

Gmail is one of the most popular email clients for webmail right now -- and with good reason. It's one of the most powerful and reliable email clients available, and makes checking and organizing email easy. (And dare I say fun?)

But there are a whole lot of cool things you can do in Gmail that not a lot of people know about.

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Marketing / July 22, 2016 What's the Deal With Ad Blocking? 11 Stats You Need to Know
What's the Deal With Ad Blocking? 11 Stats You Need to Know

By Mimi An

It's no secret that internet users are no strangers to seeking out the information they need online -- in fact, Google now processes over 40,000 search queries every second.

And as the volume of search queries continues to climb, advertisers are recognizing an opportunity to introduce a number of different types of ads. (Think: pop-up ads, autoplaying video ads, and the dreaded mobile ad that takes up the entire phone screen.)

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Marketing / July 21, 2016 How to Say 'No' To Your Boss
How to Say 'No' To Your Boss

By Lindsay Kolowich

Technically, your boss owns your professional time. That means it's perfectly within her rights to reprioritize what you're working on if she thinks doing so is the best thing for the team.

But even good bosses can have a hard time understanding what's being sacrificed when they assign new tasks and projects.

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Marketing / July 20, 2016 The Role of Emotions in Shareable Content: An Analysis of 100 Viral Reddit Images
The Role of Emotions in Shareable Content: An Analysis of 100 Viral Reddit Images

By Andrea Lehr

These days, we’re inundated with digital noise from the moment we wake up. Once we silence the alarm on our phone, we’ll spend the next few minutes on various apps and sites, dodging unwanted ads and unappealing headlines along the way.

However, you’ll find that some posts are simply unavoidable -- who could forget "The Dress" debate of 2015?

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Marketing / July 19, 2016 Using Noindex, Nofollow HTML Metatags: How to Tell Google Not to Index a Page in Search
Using Noindex, Nofollow HTML Metatags: How to Tell Google Not to Index a Page in Search

By Lindsay Kolowich

Indexing as many pages on your website as possible can be very tempting for marketers who are trying to boost their search engine authority.

But, while it’s true that publishing more pages that are relevant for a particular keyword (assuming they’re also high quality) will improve your ranking for that keyword, sometimes there’s actually more value in keeping certain pages on your website out of a search engine’s index.

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Marketing / July 19, 2016 Are Ads Worth the Investment? [Free ROI Calculator]
Are Ads Worth the Investment? [Free ROI Calculator]

By Marcus Andrews

Marketers considering ads always ask me the same thing: “How much should I spend?”

It’s a good question -- an important question -- but it’s the wrong question. The right question is: “For every dollar I spend on ads, how much will I get back?”

If you know the answer to that question, or at least have an educated guess, it matters less how much or little you can spend.

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Marketing / July 18, 2016 7 Steps to Creating an Operating System for Your Agency
7 Steps to Creating an Operating System for Your Agency

By Andrew Dymski

In 1955, a middle-aged milkshake machine salesmen came upon something odd.

At a time when his industry was taking a dive, one restaurant ordered enough machines to make 40 milkshakes at once. He was so curious that he bought a plane ticket and flew from Illinois to California to see what kind of restaurant would make such a purchase.

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Marketing / July 15, 2016 How & When People Use Their Favorite Devices [Infographic]
How & When People Use Their Favorite Devices [Infographic]

By Lindsay Kolowich

I know, I know. It's little depressing to think about how much time we spend staring at screens on a daily basis. Turns out the average person spends just under seven hours looking at a device screen every day -- whether it's their smartphone, tablet, laptop, or TV.

As discouraging as that is, it's important for marketers to understand how people are using all of their favorite devices to read, watch, and interact with content on the web.

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Marketing / July 14, 2016 What Does the Future of Facebook Advertising Look Like? [New Data]
What Does the Future of Facebook Advertising Look Like? [New Data]

By Ellen Bartolino

While the content your business creates is important, delivering it to the right people is easily half the battle. Using Facebook’s paid tools to expand your reach might be a no-brainer, but leveraging them to their full potential is another question entirely.

Facebook's advertising platform allows marketers to effectively target a specific audience, which makes it far easier to deliver content to the people that actually want to see it -- resulting in higher engagement.

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Marketing / July 14, 2016 7 Phrases That Undermine Client Relationships (And What to Say Instead)
7 Phrases That Undermine Client Relationships (And What to Say Instead)

By Karla Cook

A firm handshake, a friendly tone of voice, a patient nod -- all of these things can help make your client feel comfortable and understood in a face-to-face setting.

But how do you nurture positive client relationships when face-to-face contact is more often than not replaced by inbox-to-inbox exchanges?

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Marketing / July 13, 2016 75 Marketing & Business Acronyms & Abbreviations Every Industry Pro Should Know
75 Marketing & Business Acronyms & Abbreviations Every Industry Pro Should Know

By Lindsay Kolowich

Have you ever heard an acronym but you didn't know what it meant? It can really throw you off your game in a conversation. I usually try to write it down discreetly or, if I have a laptop, look it up online without anyone seeing.

But industry-specific acronyms can have multiple meanings, and sometimes Wikipedia doesn't do them justice.

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Marketing / July 13, 2016 How to Design an Employee Mentorship Program That Doesn’t Suck
How to Design an Employee Mentorship Program That Doesn’t Suck

By Jami Oetting

Whether you’ve worked in the industry for 25 years or two years, it can be difficult to navigate the complexities of a career. This includes figuring out the internal politics, processes, and opportunities that drive growth within a company and the small steps and education that lead to defining the different stages of a person’s professional career.

Making decisions about both of these paths benefit from having a mentor: someone who can be a guide, a motivator, and an advocate. And it's a smart investment for companies to make: According to a study by Jerry Wilbur, mentoring is a significant predictor of career success. Mentees earn more money and experience more satisfaction in their work.

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Marketing / July 12, 2016 The Art of Scannable Content: How to Write for Today's Online Readers
The Art of Scannable Content: How to Write for Today's Online Readers

By Eddie Shleyner

Here's the truth: There's no guarantee that anyone will actually read your writing online. You have to compel them to do that. And one way to do so is to create writing that’s effortless to consume.

Not sure where to start? That’s okay. This article will teach you the fundamentals. You'll learn how to drive audiences to read every word you write.

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Marketing / July 12, 2016 Are Display Ads Worth Your Time? [Flowchart]
Are Display Ads Worth Your Time? [Flowchart]

By Marcus Andrews

There are a lot of reasons to avoid display ads. In recent years search, social, and video ads have cruised past display as the go-to ad format for digital marketers looking to give their campaigns a boost -- and for good reason. There’s not much to love when you look at display ad performance in aggregate. People don’t generally click on them or trust them, and many are actively blocking them.

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Marketing / July 12, 2016 From Proposal Requests to Getting Approvals: 6 Email Templates to Make Agency Communication Easier
From Proposal Requests to Getting Approvals: 6 Email Templates to Make Agency Communication Easier

By Jami Oetting

When you've got an important email to write, it can seemingly take hours. You write, revise, delete, and agonize over every word, link, and even your email signature

And if you are selling your staff's time in the form of the billable hour, this can be a huge waste of resources. 

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Marketing / July 11, 2016 What 3,000+ Job Postings Taught Us About Today's Content Marketers
What 3,000+ Job Postings Taught Us About Today's Content Marketers

By Ashley Carlisle

Do you have what it takes to succeed in today's modern marketing world?

As the marketing landscape continues to shift, the requirements and expectations surrounding content marketing roles are evolving. Even if you've got the strongest writing chops in the game, you'll need to find other ways to expand your skills if you want to differentiate yourself.

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Marketing / July 11, 2016 Email Delivery vs. Deliverability: What's the Difference?
Email Delivery vs. Deliverability: What's the Difference?

By Kayla Lewkowicz

We spend hours planning out every detail of each campaign, crafting the perfect copy and agonizing over fonts, colors, and spacing. We talk through our personas, target audiences, and messaging. We build emails from scratch or lovingly modify templates so that we’re putting our best foot forward with our email marketing campaigns.

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Marketing / July 7, 2016 23 Brilliant Twitter Cover Photo Examples From Real Brands
23 Brilliant Twitter Cover Photo Examples From Real Brands

By Lindsay Kolowich

What do you think to yourself when you see someone's Twitter avatar is the default image of an egg? Chances are, you probably assume they are either inactive, a fake account, or someone not worth following.

While almost all businesses understand that the egghead approach isn't doing them any justice, they often fail to understand that a plain, flat Twitter cover photo can be equally as off-putting to potential followers.

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Marketing / July 6, 2016 28 of the Best Motivational TED Talk Videos to Inspire You
28 of the Best Motivational TED Talk Videos to Inspire You

By Lindsay Kolowich

Ever feel like you're writing and creating the same kinds of stuff over and over and over again?

Consistently coming up with new material and unique angles is really difficult. You might find yourself in a vortex of similar content that makes it hard to find information you didn't already know. It's hard to stay inspired, too.

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Marketing / July 6, 2016 How to Optimize Your Emails for Mobile: 10 Tricks Every Marketer Should Know [Live Google Hangout]
How to Optimize Your Emails for Mobile: 10 Tricks Every Marketer Should Know [Live Google Hangout]

By Ellen Bartolino

As a marketer, you know how powerful email can be to generating leads and nurturing prospects through your funnel.

But have you ever wondered if you're really getting the most value out of the channel?

If you're not optimizing your emails for your mobile audience, you're missing out.

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Marketing / July 5, 2016 How to Pick the Perfect Color Combination for Your Data Visualization
How to Pick the Perfect Color Combination for Your Data Visualization

By Bethany Cartwright

Choosing any color scheme -- whether for graphics, websites, brands, etc. -- is a challenge in and of itself. That choice of colors sets the mood for anything and everything you create.

When it comes to data visualization, color is especially important. The color scheme sets the tone of the imagery and each color serves to represent a unique piece of information.

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Marketing / July 1, 2016 The 16 Best Facebook Pages You've Ever Seen
The 16 Best Facebook Pages You've Ever Seen

By Lindsay Kolowich

With more than 1.65 billion monthly active users, Facebook is a major player in the world of social networking. Businesses looking to market using Facebook have one major tool at their disposal: the Facebook Page.

Facebook Pages were specifically engineered for businesses. They provide a public home on Facebook for a business, and they allow businesses to publish content and receive comments and feedback from fans and customers.

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Marketing / July 1, 2016 How to Determine the Best Office Layout for Your Team [Flowchart]
How to Determine the Best Office Layout for Your Team [Flowchart]

By Lindsay Kolowich

As businesses grow and add new people to their team, they often face the challenge of having to move to a new office space.

But there's a lot that goes into that decision. What kind of office space suits your team and team culture best? How can you set up a space that encourages productivity and invites growth?

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