Does Customer Service Actually Work on Twitter? 5 Brands That Do It Well

    by Lane Sutton

    Date

    July 30, 2014 at 2:00 PM

    twitter-customer-serviceToday, people expect a lot of brands on social media -- studies have shown that 42% of consumers expect a response within one hour when they contact a brand on social media. That's an incredibly demanding turnaround time, especially if you've got a lot of other things on your plate. 

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    Introduction to Eye Tracking: Optimizing Your Content for How People Read [Infographic]

    by Jami Oetting

    Date

    July 30, 2014 at 12:00 PM

    eye_trackingThis post originally appeared on The Agency Post. To read more content like this, subscribe to The Agency Post.

    Congrats! You've sold your client on the idea that a new website -- one that provides a more user-friendly experience and increase sales and opportunities. 

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    Commercial Misconduct: The Worst TV Ads Ever

    by Erik Devaney

    Date

    July 30, 2014 at 8:00 AM

    FlowbeeIt was a simpler time, back then … before the rise of DVRs and streaming video services.

    Back then, when people said they were “watching TV,” they meant that they were actually watching TV -- a.k.a. watching the programming that the TV stations were broadcasting.

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    The Fundamentals of Inbound Marketing [Free Training Deck]

    by Shannon Johnson

    Date

    July 30, 2014 at 6:00 AM

    inbound-marketing-overview-training-presentation-1-1Has anybody -- perhaps by a colleague or client -- ever asked you what exactly “inbound marketing” means? Have you ever asked anyone that question?

    Even though “inbound marketing” as a term has been around for nearly a decade

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    The Blog Your Blog Could Look Like: Data on the Impact of Evergreen Content

    by Connor Sullivan

    Date

    July 29, 2014 at 2:00 PM

    evergreen_contentThere is a lot of talk out there about how writing more blog posts will get you to the blogging promise land where your blog generates a ton of new visitors and leads every week. You've seen the data -- you know that if you publish more, you'll start to see more and more results. 

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