Once you've established your reputation as a marketer who delivers quality leads to Sales, you'll be every salesperson's best friend.Read More
The role of the CMO has evolved. Now, CMOs are responsible for evaluating and optimizing their company’s brand experience for both on and offline strategies. They need to understand how to make the most of the ever-expanding promotional channels, technology, and data into their multi-channel marketing efforts -- and build a team to execute on all of that.Read More
There's not a company out there that's completely devoid of office politics. I'm willing to bet you could start your own business with yourself as the sole employee -- and still manage to drag yourself into some drama. Maybe something about doing laundry during work time ... or whether you archived that email or just straight deleted it.Read More
As someone who has done it in the past, ghostwriting can certainly be a bit spooky at first. Wondering whether you’re doing your subjects and their ideas justice can run a chill down your spine.
From my perspective, taking the fear out of ghostwriting comes down to knowing when to use your subject’s voice or your own.Read More