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    How to Figure Out What Keywords Your Potential Customers are Using

    By Bridget Deutz


    A big piece of the inbound marketing puzzle is SEO and content. At the center of those pieces are keywords. But when I - as an Inbound Marketing - am putting together campaigns, strategies, and content calendars, I'm often asked, How can you tell people are using or searching for certain keywords?

    There's a plethora of blogs on SEO and keywords out there – but not much on this specific topic, hence this blog. And because I’m a “the more details the better” kind of girl – I’m going to take a few steps back and ... Read More

    How to Create Sales Presentations That Close Deals [Free Ebook]

    By Kate Taylor Mighty

    As a marketer, you work hard every day to generate, qualify, and deliver leads to your sales team. You can’t afford to let your leads flounder after you hand them off.

    Unfortunately, thanks to today’s hypercompetitive sales landscape, prospects are inundated with more information and content than ever. In other words, your dry, jargon-filled deck isn’t going to cut it anymore. 

    Read More
    How to Reduce Your Website's HTTP Requests

    By Lindsay Kolowich

    Every time you surf the web, there's a whole world of technical stuff going on behind the scenes. Developers and engineers are usually the ones living and operating in that world, while some marketers -- especially those who aren't super confident in their technical expertise -- tend to shy away from it.

    But marketers need to have, at minimum, a general understanding of what's going on behind the scenes of their website.

    Read More
    Should Publishers Blog?

    By Rob Litterst

    Once upon a time, blogging was considered amateur. Trained journalists and editors viewed platforms like Blogger and LiveJournal as communities where ‘just anyone could write.’ 

    Well, that was precisely the point.

    Read More
    Why You Should Invest In Inbound Marketing Before CRM Implementation

    By Doug Davidoff

    Since the beginning of time, humanity has sought to answer unanswerable questions, like which came first, the chicken or the egg?  Recently, I’ve come across a question with increasing frequency, that may not be as significant, but is probably even more important if you’re looking to embark upon a journey of accelerated sales growth.

    What should you focus on first, building an effective inbound marketing/lead generation process or implementing a CRM to manage your sales and customer acquisition process?  While both are important, the question is should you focus on one before the other? 

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    Get to Know Women in Tech: 33 Facts About Female Leaders in the Tech Industry [Infographic]

    By Lindsay Kolowich

    For a long time, the tech industry was heavily dominated by men. Nowadays, though, more and more women are entering both regular and high-level positions in tech. In fact, the eight largest tech companies are hiring women 238% faster than they are men, including Google, Apple, Facebook, LinkedIn, and Twitter.

    Who are these women? How about Sandra Kurtzig, the first female entrepreneur to take a Silicon Valley company public?

    Read More
    The Right Way to Reduce Your Churn Rate

    By Nichole Elizabeth DeMeré

    Some customers are past saving. They’ve made their decision to leave, and they'll be out just as soon as they can find the “cancel” button.

    Of course you don't want them to leave -- nor do you want more customers following suit. 

    To prevent more customers from leaving, you need to ask yourself tough questions: How did your churned customer get to that point? And once they’re at that point, is there anything you can do to save the account?

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    4 Strategies to Help Maintain Lead Quality in Your Database

    By Marc Herschberger

    When you first implemented inbound marketing for your business, you knew that you were building a system that utilized high quality content to help generate high quality leads from your website. Flashes of the film Field of Dreams probably kept running through your head as you optimized your website for conversions and started pumping out blogs and offers at a regular basis.

    If you build it, they will come.

    Read More
    How to Search in Google: 31 Advanced Google Search Tips

    By Dharmesh Shah

    If you’re like me, you probably use Google many times a day. But chances are, unless you're a technology geek, you probably still use Google in its simplest form. If your current use of Google is limited to typing in a few words and changing your query until you find what you’re looking for, then I’m here to tell you that there’s a better way -- and it’s not hard to learn.

    On the other hand, even if you are a technology geek and can use Google like the best of them already, I still suggest you bookmark this article of advanced Google search tips. 

    Read More
    12 Tips for Writing With Unforgettable Personality

    By Neil Patel

    The best writers aren’t necessarily the smartest, the smoothest, or those with the biggest vocabulary. The best writers are those that possess an unforgettable personality.

    A writing personality is just as real, unique, and nuanced as your personality in everyday life -- except you only release it when you create content. And if you can create content that brims with personality, I guarantee that people will love reading it.

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    Holiday Homepage Designs: 12 Cheerful Examples From Real Businesses

    By Lindsay Kolowich

    A lot of eyes are going to be on your website in the upcoming weeks. A whopping 78% of holiday shoppers used the internet to research gifts last year, and 40% of all holiday shopping happened online, according to Google's data and research from the 2014 holiday season.

    This year, those numbers are only going up. The smartest marketers will prepare for this not only for by prepping their website for higher-than-normal traffic on the back end, but also by giving their website design a dose of holiday cheer.

    Read More
    10 Science-Backed Tips for Rocking Your Next Public Speaking Opp

    By Carly Stec

    “I read a thing that actually says that speaking in front of a crowd is considered the number one fear of the average person. I found that amazing. Number two was death. That means to the average person, if you have to be at a funeral, you would rather be in the casket than doing the eulogy," jokes Jerry Seinfeld.

    And it's true. Experts estimate that 75% of the population has some level of anxiety regarding public speaking.

    Read More
    10 Time Wasters That Limit Your Blogging Productivity (And How to Avoid Them)

    By Danielle Irigoyen

    When it comes to blogging, there are tons of excuses we give ourselves (or sometimes our bosses) explaining why we just can’t get to writing them right now. While many of these excuses (not enough time, too busy with client work, no writers on staff to create content or edit it, etc.) may in fact be valid and perfectly understandable, it doesn’t change the fact that in order to have successful content marketing, you must also have frequent, relevant content to actually post, too.

    So instead of continuously finding reasons to put blogging on the back burner, why not define what the time wasters at work are that are preventing you from getting it done, and change them? Here are a few common ones to start off with that may help at your place of business:

    Read More
    How to Grow Your Business on a Budget [Free Ebook]

    By Niti Shah

    If only I had more budget, I could grow my business.

    We've all had this thought before -- but what's actually holding us back? Is it the budget constraint, or an unchanging strategy that leaves no room for innovative ways to succeed?

    There is no magical formula to growing a business on a budget, but inbound marketing and efficient customer communications certainly have something to do with it.

    Read More
    Does IQ Matter in Business?

    By Lindsay Kolowich

    What determines success in the business world?

    Is it your leadership ability? Negotiation skills? Unique perspective? What about your IQ?

    While it's likely that most businesses don't require employees to take an IQ test as part of the application process, IQ tests and scores have long been used as a measure of a person's intelligence and predictors of their success.

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    13 Tried-and-True Lead Generation Ideas (And the Numbers Behind Them)

    By Josh Haynam

    Filling the top of your sales funnel with leads is tough -- especially when you're relying on traditional methods. Sending cold emails and scraping together lists can be incredibly demoralizing, right? Most of those people don't really want to talk to you ... and they can be pretty hostile about it. 

    So what if I told you that you could still reach your leads quota using methods that actually add value to your prospect's day?

    Read More
    7 Little-Known PowerPoint Tricks You'll Wish You Knew Sooner [Infographic]

    By Lindsay Kolowich

    The fact that "death by PowerPoint" has become a well-known quip in the business world says something about the state of people's PowerPoint presentations. 

    While PowerPoint is an incredible business tool, it's often misused by users who crowd their slides with too many words or distracting designs. They know the basics, but have yet to tap into the lesser-known PowerPoint tricks that can take a presentation from good to great.

    Read More
    7 Tips to Take Students From “Hi” to Apply

    By Leigh Fitzgerald

    Getting a prospective student’s contact information is not an invitation to immediately send an email telling them to “Apply Now." Rather, think of their initial interest, and the fact that they volunteered their personal information, as a window to start a conversation.

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    How to Create a Holiday Marketing Campaign: A Step-by-Step Guide

    By Carly Stec

    The malls are decked with holly, your inbox is filling up with holiday-themed promotions, and you've deemed it socially acceptable to start listening to your favorite holiday playlist on Spotify ... or maybe that's just me. 

    Either way, the holiday season is here, and marketers are gearing up to finish off the year strong. But just like shopping for gifts, planning your holiday campaign is something you don't want to shove off until the last minute.

    Read More
    How Images Make Content More Shareable on Facebook, Instagram & Twitter [Infographic]

    By Lindsay Kolowich

    It's no secret that visual content is dominating the social web right now. Facebook's News Feed update that made images much larger and more visible is a great example of this. After all, people are naturally more attracted to images than they are to text -- making visual content highly shareable and engaging.

    Posting compelling visual content is one of the most important things you can do to improve your social media strategy.

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    17 Ways to Guarantee Nobody Misses Your Next Webinar or Webcast

    By Lindsay Kolowich

    Here at HubSpot, we know a thing or two about webinars. We’ve set the Guinness World Record for largest online marketing seminar, hosted webinars with partners such as Facebook, LinkedIn and Unbounce, and we’re able to host and promote in-house because of the modern marketing team we've built.

    No matter how great the content of your webinar is, though, it doesn't mean much if there's nobody there to hear it.

    Read More
    Is User Experience Worth the Investment? [Infographic]

    By Lindsay Kolowich

    Whether you're designing your website, a product, or another part of your business, great user experience is a key to creating value for your customers. Designing with your user in mind from the very beginning will not only make your customers happy, but it will help grow your business.

    For example, StubHub saw a 2.6% increase in purchase rate when they replaced a text link with a button. Zillow boosted their conversion rate by providing geographic context to home listings.

    Read More
    6 Tips for Scaling Social Media Promotion With a One-Person Team

    By Adrienne Smith

    Creating and maintaining a presence for your brand on social media can be a 24/7 job for an entire team of people. But what happens when you're on a content team of one? How do you find time to dedicate to social media without neglecting your other responsibilities? 

    That's the position I've found myself in. For me, checking in on social media happens between editing articles, managing freelance writers, building gated content, optimizing our CTAs, distributing our content, and growing organic search referrals.

    Read More

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