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    How to Sell When You’re on Vacation: Tips for Putting Your Out-of-Office Reply to Work

    By Max Altschuler

    vacation.jpg

    This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales.

    Can you sell when you’re on vacation? Sure you can ... but dragging out your laptop and taking calls from the beach is sure to annoy your family. There’s another way to keep selling when you’re out of the office, and this option doesn’t require any work on your behalf.

    Instead of thoughtlessly scribble an out-of-office reply five minutes before you board the ... Read More

    Photoshop, InDesign, Illustrator & More: Your Cheat Sheet for Adobe Keyboard Shortcuts [Infographic]

    By Carly Stec

    Between calendar updates, emails, and social media notifications, it can often seem like your computer is working against you.

    But, as distracting as it may seem, your computer actually has lots of ways to save you time at work. Considering data from Atlassian revealed that 60% or less of work time is actually spent productively, it's clear that time is something you could probably use a lot more of. 

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    What Is CRM (Customer Relationship Management) Software?

    By Ginny Soskey

    CRM. If you work in sales or marketing, you've probably heard this three-letter acronym tossed around before. Maybe you've even been told you need one. No matter what, you're curious about one thing: What does it actually mean? 

    CRM stands for 'customer relationship management.' I know, I know -- that doesn't exactly clear things up. Keep on reading, folks, and we'll explain exactly what CRM software is and how to figure out whether you actually need one. 

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    Why You Should Create More "Boring" Content

    By Josh Haynam

    I started my content journey the same way many other marketers do: Trying to "go viral."

    Some of the posts I created were “72 Content Ideas for Fill Your Pipeline” and “50% of Searches Have Never Been Made Before.” Posts like these filled me with false hope -- they got thousands of hits and brought attention to my site, but did absolutely nothing to move the needle on my company’s monthly revenue (which was still $0). 

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    The Tale of Two Ecommerce Companies That Turned Down Shark Tank Deals

    By Tracey Wallace

     

    Choosing what to sell online is one of the most important decisions you’ll make as an entrepreneur. To be successful, you need to pick products that you’re passionate about and find an ecommerce model that resonates with your personality. With that in mind, let’s look to popular TV show Shark Tank to help you get started on the right foot –– because no one embodies passion and personality like the stars of the Tank.

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    The Social Media Content Calendar Every Marketer Needs [Free Template]

    By Corey Eridon

    We have a 9 a.m. meeting? Yikes! Hold on -- let me just click around the internet like a maniac to find something for the morning tweet. 

    Sound familiar? Scrambling for social content is not a new phenomenon. We have meetings. We run late. Things come up. And it's really hard to get any meaningful amount of work done when you have the next social media update looming over your head every 30, 60, 90 minutes. It all moves so fast that you might periodically feel a case of the vapors coming on, which is why pre-scheduled social media content should be your new best friend.

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    Want to Get Promoted? Impress Your Boss by Doing These 7 Things

    By Carly Stec

    I once made a really big hiring mistake.

    After a series of promising interviews, I took on an intern whose level of professionalism, performance, and overall demeanor quickly took a turn for the worst.

    After a discussion with my supervisor, we agreed that it was in the best interest of everyone to not move forward with the internship.

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    Inside Warby Parker: How Vision, Mission & Culture Helped Build a Billion Dollar Business

    By Katie Burke

    Most business school conversations over beers end with a hangover -- Neil Blumenthal’s ended with a billion dollar business.

    If you aren’t familiar with Neil’s name, you’re likely familiar with the brand he and his co-founders started: Warby Parker. Because Warby’s brand is ubiquitous thanks to the company’s product and marketing success, many consumers all over the globe think of the company as an overnight success. In reality, the brand is a product of years of blood, sweat, and of course, a few beers.

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    8 Email Workflow Tips for the College Admissions Process

    By Alexandra Ritter

    One of the key elements of inbound marketing is the use of automated workflows because they allow you to better engage leads through a set of targeted emails, while saving time by automating the process. Workflows can be a helpful addition for any industry, but especially for higher education.

    The college admissions process is a perfect use case for automated workflows, as they can be used to move a potential student along the buyer’s journey to an end goal – in this case, to apply to your institution. 

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    How to Tweet on Twitter: 12 Templates to Get You Started

    By Lindsay Kolowich

    Not sure what to tweet to get your followers to engage with you? Whether you're just getting started with Twitter or you've been using it for a while, but feel like you're in a rut, it can be hard to come up with new ideas for what to publish.

    Sometimes, it can help to follow some tried-and-true tropes. Here are several Twitter "formulas" you can follow. 

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    Which Live Streaming App Should You Use? Inside the Best Features of Periscope, Meerkat & More

    By Steve Garfield

    Live streaming has come a long way in the last decade. Back in 2008, I covered the U.S. Presidential Primary in New Hampshire with a Nokia N95, and streamed in 3G, using Qik. Other options at the time were Flixwagon and Kyte ... ever use one of those?

    Luckily, today, we have mobile devices that can record in HD and stream over 4G and/or wifi. The user experience is a lot better for both live streamers and viewers -- which is why live streaming on mobile apps is becoming more and more popular.

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    How Ecommerce Can Capitalize on How Men and Women Use Pinterest

    By Ted Ammon

    Pinterest has long been recognized as a female-centric social media platform with 80% of its total users identifying as female, but the times are changing. One of the biggest differences we see lately is the ability to narrow search results for males, so search results show men's watches or women's watches, based on your interests. Since users are able to select search results to more closely reflect their interests (whether shopping for themself or someone else), this benefits all users. And, this is just a first step in making Pinterest more appealing to men. With this particular task out the way, Pinterest still has a few more steps to attract and keep male users.

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    When Is the Best Time to Be Creative? [Infographic]

    By Ginny Soskey

    When do you do your best work?

    For me, it's realllllly early in the morning. I used to get up at 4 a.m., grab a steaming cup of coffee, and just start writing. At that time of day, words flowed so easily that I could finish a 1,500-word post in an hour. Later in the day, that same post would've taken me twice as long.

    But that's not the case for everyone.

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    9 Highly Reputable Resources for Compelling Marketing Stats

    By Bill Faeth

    If you’re in the business of content marketing, there is a 100% chance you need marketing statistics.

    Statistics lend authority and weight to your blogs, ebooks, and social media posts. Using accurate data in your original content is powerful way to communicate that you’ve done your research. However, not all statistics are worth citing. Your research could have a negative effect on your online reputation if you fail to verify the source, accuracy, or recency of the statistic.

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    8 Myths People Believe About Analytics (But Shouldn't)

    By Rachel Sprung

     

    When many people start diving into their marketing analytics, they're nervous. Maybe they're new to the technology, so they're worried about it being too complex and confusing to use. Maybe they haven't analyzed their marketing before. Maybe math was never their strong suit. Or maybe they're just worried about messing something up.

    It doesn't have to be this way.

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    The Ultimate Online Editing and Proofreading Checklist

    By Pamela Vaughan

    As we all know, content creation isn't as simple as just stringing together a few words and hitting "publish." At least all high-quality content creators know this.

    If you really think about it, the editorial process has quite a few steps -- from ideation, to concepting, to production, to proofreading, editing and copyediting. Unfortunately, it's that last part that often gets undermined, rushed through, or altogether just swept aside as writers and content creators hurry to get content out the door.

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    How Celebrities Market Themselves: Inside Jordin Sparks' Rebranding Campaign

    By Lindsay Kolowich

    Musical artists don't become famous just because their music is good. (Just watch Katy Perry's lip-sync malfunction at the NRJ Music Awards and you'll see my point.) Believe it or not, pop stars have to market themselves just like we have to market our businesses.

    And often, artists will hire entire marketing teams to do this, especially those trying to build their brand or rebrand entirely.

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    A Detailed Guide to Photo & Image Sizes on Facebook, Twitter, YouTube & More [Infographic]

    By Lindsay Kolowich

    When you're designing cover photos, graphics, and other social media assets, sometimes knowing the bare bones image dimensions isn't enough.

    What if you wanted to place text or an arrow on your Facebook cover photo without it getting covered by the profile photo? And what about the shared link thumbnails on Facebook or in-stream photos on Twitter ... how big should those be?

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    Humanizing Your Brand: 8 Tips for Making Your Voice Real (and Heard)

    By Danielle Irigoyen

    What’s the one thing business owners and their employees, partners and even customers all have in common? Well, at the most basic level, they’re all human.  So why is it sometimes so challenging for businesses to showcase this in their marketing efforts? 

    Perhaps some people don’t want to show any biases that might deter any potential leads. Perhaps some may want to present themselves as strictly professional. Others may not care about their tone at all, but would rather focus on finding the right keywords to implement throughout their platforms. Some may not even realize just how robotic their brand’s voice really is.

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    Ecommerce Sites Must Be Responsive; But That’s Just the Beginning of Their Mobile Future

    By Tracey Wallace

    In July 2014, a study analyzing the SEO of the top 500 retailers for Internet Retailer's Mobile 500 guide found that the mobile adoption rates across those top 500 retailers were as follows: 59% use dedicated mobile sites, 15% use dynamic serving, 14% had no mobile presence, just 9% were responsive. In all, that's less than 50 of the top 500 retailers using responsive, and that is still about a 3x increase from 2013 adoption rates.

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    SEO for Images: Why We’re Trying to Rank for the Term 'CEO'

    By Jami Oetting

    This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post.

    Image-based search is becoming more and more common. Pinterest and Instagram have conditioned people to use and trust this form of discovery, and oftentimes, I find it produces even more relevant results than text-based search. With images, you can quickly determine the quality, while text search results require you to scan the headline, description, and the URL to make a decision about the page's relevance. 

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    How to Actually Get Found in Search in 2015 [Infographic]

    By Carly Stec

    SEO is constantly evolving, leaving marketers to either keep pace with the updates or run the risk of falling behind.

    While this is stressful in and of itself, these constantly changing tides lead to a ton of questions when it comes time to actually optimize a web page. Do social signals carry any weight? Should I still invest in pay-per-click advertising? How much does mobile really matter?

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    Creating a Transactional Email Campaign? Check Out These 15 Excellent Examples

    By Bella Wu

    When most people think about email marketing, they picture one-off emails sent to targeted portions of their database. While those emails are certainly a very important part of a healthy marketing strategy, there's another type of email that can be a powerful addition to your mix: transactional emails.

    What is a transactional email? U.S. law defines it as any email with a primary purpose "to facilitate, complete, or confirm a commercial transaction that the recipient has previously agreed to enter into with the sender." 

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    How to Analyze Your Blog Posts: A Beginner's Guide

    By Rachel Sprung

    How do you decide which topics to write about on your blog to attract the most traffic and leads? What about which types of blog posts to write? How many to publish in a week? How to promote them?

    These are just some of the questions you might have when creating your blog strategy -- and knowing a thing or two about your top performing blog posts will help you find the answers.

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    Facebook Updates News Feed Algorithm to Balance Content From Friends Vs. Pages

    By Lindsay Kolowich

    Today, Facebook announced three brand new updates to the News Feed algorithm specifically meant to improve user experience. How? By providing a better balance of updates from friends versus updates from businesses, publishers, public figures, and local organizations.

    Every time Facebook updates its algorithm, brands and marketers freak out. To help you quickly get to the bottom of this change, here's a quick rundown of the three News Feed algorithm updates and how they might affect your Page.

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    6 Cool Company Blogs Everyone Will Enjoy Reading

    By Nichole Elizabeth DeMeré

    When I need inspiration for content that delights, email campaigns that actually work, and social media interactions that are genuinely fun ... I turn to one source: an online clothing store called ModCloth. My closet is proof that their marketing works. (Perhaps a little too well.) And watching them grow has been a master class in what a customer-driven company should look like.

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    The Critical Role of Sales Development in Inbound Marketing

    By Doug Davidoff

    It sounds so promising. Create compelling content (consistently). Share and promote the content. Prospects engage, download stuff and become qualified leads.

    Those leads are passed on to the sales team, who instantaneously reach out and are immediately welcomed into the prospect’s world. The meeting quickly turns into a bona fide sales opportunity. Proposals are requested, immediately acted upon and sales are made.

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    How to Create an Email Newsletter People Actually Read

    By Ginny Soskey

    For most marketers, this will sound familiar. You’re sitting around a conference room, trying to figure out how to best engage your leads and customers, sell more products, or just “stay top-of-mind” for your target audience, and someone decides there’s a solution that can solve all of those problems at once: an email newsletter!

    Suddenly you're "volunteered" to do it. And you've got make sure that open and clickthrough rates don’t dip. Oh, and the first one needs to go out tomorrow.

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    Get Buyers to Do What You Want: Using Temptation Bundling

    By Charlie Keegan

    As a marketer, you may feel that getting anyone to buy anything at all is hard enough. What happens when you build a company entirely around something people don’t really want anyway? Maybe you sell memberships to the local gym. Maybe you provide tax services or software to help people manage their money. What happens then?

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    Periscope or Meerkat? The Marketer's Guide to Live Video Streaming [Free Ebook]

    By Brittany Leaning

    The live video streaming app Meerkat was the talk of the town after its appearance at SXSW in March 2015 -- but its popularity was short-lived. Just a few weeks later, Twitter released Periscope, a similar live video streaming app. Although Meerkat kicked mobile video streaming off with a bang, you'll see in this Google Trends graph of each app’s interest over time that Periscope might be winning the race:

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    Marijuana Marketing: Can the Blossoming Cannabis Industry Overcome 'Stoner' Stereotypes?

    By Erik Devaney

    Marijuana smokers. Pot heads. Stoners. They’re a bunch of dirty hippies, right? 

    And boy are they lazy! These “pot smokers" live in their moms' basements. No job. No routine. Ok, maybe they have a routine, but that routine consists of getting stoned, giggling, eating Funyuns, and doing it all over again.

    That, my friends, is the “stoner" stigma; the stereotype that people who use marijuana are dirty, lazy, stupid, or otherwise unsavory.

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    How to Change Your Body Language to Be More Successful [Infographic]

    By Ginny Soskey

    Body language: It's one of the most subtle, yet important things to master at work. If you're not in tune with what your posture, facial expression, and other nonverbal cues are telling others, you could be setting yourself up for failure.

    For example, let's say that you're in an important meeting and want to show your boss that you're a leader on the team.

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    10 Ways to Reach Customers Who Don’t Know They Need You

    By Danielle Irigoyen

    Event planner, lawyer, daycare owner, tow truck driver. Regardless of our chosen professions, it’s fair to say that we all want to build our businesses’ customer bases. It’s how we thrive. So it’s only natural for us to want to market our products or services to everyone, in hopes of capturing a larger audience, and thus making more money.

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    Apple, Google & Starbucks: Inside the Web Design Style Guides of 10 Famous Companies

    By Austin Knight

     

    If you've ever wondered how designers at Apple defined every little element in iOS as they were building it, then you're in the right place. Ready to nerd out and get inspired all at the same time? I sure am.

    You might be familiar with the concept of content style guides, which align members of a company on all the grammar and punctuation rules they should follow. In this post, I'll be showing you examples of the version of these style guides for web designers, which we call digital style guides. 

    Read More
    How Often Should You Post on Facebook? [New Benchmark Data]

    By Lindsay Kolowich

    How often should you post to your business' Facebook Page?

    "It depends." Hmph. Not the definitive answer most people want. 

    Truth is, this response isn't wrong, as frustrating as it is. It does depend -- on your followers' age range, interests, Facebook habits, and so on. But that doesn't mean we can't glean some valuable insights on how post frequency affects clickthrough rate.

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    How to Sell to 4 Different Personality Types

    By Leslie Ye

    This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales.

    Go to any grocery store and walk to the condiment aisle. You’ll see dozens of varieties of mustard -- Dijon, honey, whole grain, yellow, spicy, brown -- but probably fewer than five types of ketchup from a small handful of brands. Of those brands, one reigns supreme: Heinz, boasting a number one or two market share position in over 50 countries.

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    Bing, Yahoo and Google: Can Your SEO Strategy Remain the Same for All Three?

    By Nicole Rende

    Most people believe that if you are ranking well with Google, you must be doing well with Bing and Yahoo, but that is just not the case. Unfortunately, I found that most of the blog posts on this topic were favoring one search engine over another. However, I believe that it is important to optimize for all three-- you could be missing out on some great business opportunities if you are not optimized correctly for each of these search engines.

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