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    What Makes Top Company Blogs So Successful? [New Data]

    By Kieran Flanagan

    Anyone who runs a business blog knows how much of a challenge it is. Developing a great blog with great content that attracts lots of readers and subscribers requires you to be consistent, resourceful, and creative on a daily basis.

    But with blogging's challenges come its many benefits, often in the form of traffic, leads, loyal fans, and -- eventually -- customers. The key is nailing down the right strategy for publishing, optimizing, and promoting content so you can grow you blog into something spectacular.

    So what's the "right" strategy for growing a blog? To help ... Read More

    How Strong Is Your Site? Learn From 9 Big Brands With High-Performing Websites

    By Christine White

    According to Internet Live Stats, there are over one billion websites in the entire world. And by the time you finish reading this post, there will be even more. With so many websites in existence, what makes the good ones stand out?

    As inbound marketers, we often jump to SEO, social media, or the quality of content published. But there are actually quite a few other things to consider when judging the success of a website.

    Read More
    Want Happier Employees? Focus on These 3 Things [Infographic]

    By Lindsay Kolowich

    The smartest leaders in today's workforce want to develop and maintain company cultures that attract and retain employees who are happy at work.

    Being happy at work isn't just good for the employees. It's good for the company, too. After all, a study of 250,000 people found that happy employees tend to be healthier, more productive, have more energy, and maintain better relationships -- with you, with their customers, and with each other.

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    Event Swag Your Attendees Will Love ... and Loathe

    By Rachel Sprung

    The main attraction of any live event is (or should be) the content. At HubSpot's upcoming INBOUND event, for example, we have over 100 speakers from marketing, sales, and beyond, designed to attract thousands of attendees.

    But sometimes, it's the little things that can make an event go the extra mile: the special surprises the coordinators throw in, the prizes companies hand out, the contests that take place. You know ... the free swag!

    Read More
    The Pros and Cons of Investing in a Mobile Publishing App  

    By Rob Litterst

    Reading on mobile devices has skyrocketed, opening up a world of opportunities for publishers and advertisers looking to hedge big bets on small screens.

    However, mobile ad-blocking technology is also making strides. Apple, titan of mobile devices, indicated recently that they were planning to include content-blocking technologies in iOS 9 - an addition that would also cut off majority of ads encoded in a site’s JavaScript. Advertisers and publishers alike might be in trouble if they don’t step back and reassess their mobile strategies.

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    How Clif Bar Manages a Business With Not One, But Five Bottom Lines [Podcast]

    By Dave Gerhardt

    All it takes is a quick look behind the scenes at Clif Bar to realize that they don't operate like most companies. That philosophy was made crystal clear when the company's founders turned down an offer to sell the company for $120M in 2000.

    As a result, Clif Bar has become one of the best places for employees to work and one of the toughest places to get a job (in 2014, the company received 7,700 applications for just 114 open roles, according to Fortune). 

    Read More
    Going Global: 22 Growth Hacks & Resources for International Expansion

    By Nataly Kelly

    For a marketer, it’s exciting to see your company grow and transcend the borders of your home country. On the flip side, international expansion can make your job significantly more complex.

    Should your international goals vary from your regular goals? How will you handle international communication? What about prioritizing markets? Who comes first? 

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    6 Can’t Miss Sessions and Events for Ecommerce Professionals at #INBOUND15

    By Susannah Morris

    INBOUND 2015 is less than a week away! If you're headed to Boston, you’ve probably taken a look at the agenda and seen the incredible speaker line up. To make it a little easier to choose, we’ve handpicked six sessions and events that are specifically geared towards ecommerce professionals. They'll help you take a deep dive into everything from buy buttons to omni-channel personalization, to help you learn how to grow your ecommerce business.

    Read More
    Compounding Posts Generate 38% of Your Blog's Traffic: Here's What HubSpot's Look Like

    By Mimi An

    Did you know that there is a certain type of blog post that makes up 10% of a blog's repertoire, but are responsible for generating 38% of total blog traffic? If you do the math, that means just one of these special posts brings in the same amount of traffic as six regular posts.

    In a recent study, we investigated these standout posts, which we call “compounding posts," and discovered that they're found in all types of business blogs. Yep, even yours -- you just have to know how to find them.

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    Are Your Advertisers a Good Fit for Inbound?

    By Katie Carlin

    Inbound marketing is an established practice for industries like ecommerce, software, financial services, and and travel. The idea is simple: attract leads and customers, and use technology to nurture those relationships at scale. Inbound has been shown to save $14 for every new customer acquired and double conversion rates from 6% to 12%.

    Digital publishers and advertisers are in a great position to see similar results.

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    Making Changes to Your Website? Draw Inspiration From These 13 Web Designs

    By Dan Slagen

    When you're planning to make changes to your website, it helps to poke around other companies' websites to see what they're up to. How have they structured their navigations? Do they still use hero images? How many CTAs do they have? What do their mobile websites look like?

    While you're certainly not trying to copy features exactly, seeing what others are doing can help you figure out what's new in the fast-paced world of design and inspire new ideas for your own site.  

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    Hit With a Google Penalty? Here's How to Quickly Diagnose & Fix Your Issues

    By Andrea Francis

    Every marketer has a story about getting penalised by Google. Evidence suggests that though many websites have been penalised (not just by the big updates, but also by one of the thousands of tiny little manual Google updates), the average marketer or webmaster hasn’t noticed. According to Kissmetrics, only 5% of penalised websites are submitting a reconsideration request every month to recover their rankings.

    Read More
    Password Statistics: The Good, the Bad, and the Ugly [Infographic]

    By Lindsay Kolowich

    When was the last time you changed your email password? Your Facebook password? How about your bank account password?

    If it's been a while, you may want to take a few minutes and change 'em up. According to a survey of 2,000 people in the U.S. and the U.K., almost three-quarters of consumers use the same exact password for multiple accounts. What's more, a large number of people haven't changed that duplicate password in over five years.

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    16 Examples of Awesome Email Marketing Campaigns

    By Carly Stec

    If you're reading this, you probably have an email address (or two, or three ...). In fact, you've probably been sending and receiving emails for years, and you've definitely received some questionable deliveries in your inbox. 

    Whether they were unexpected, uninformative, or had a subject line tHaT wAs fOrmAtTeD liKe tHiS, we bet you didn't hesitate to direct them towards the trash, right?

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    10 Tips That Can Drastically Improve Your Website's User Experience

    By Darling Jiminez

    In today’s changing marketing landscape, your website has become a more powerful tool than ever. As a 24/7 salesman, your website has the potential to be your most powerful asset and the centerpiece of your marketing efforts.

    However, rapidly changing technology can make your website feel old and outdated. While sometimes a redesign might be ideal, you may not have the time or money to invest in such a large project. If you're one of the folks that falls into this boat, we have put together a list of 10 simple ways you can improve your website to make it more helpful and useful. 

    Read More
    13 Times We Actually Enjoyed Facebook, LinkedIn, Twitter & Banner Ads

    By Lindsay Kolowich

    It's easy to hate on online ads. Most of them are pretty awful. They can be interruptive, distracting, poorly designed, completely untargeted, or any sort of combination of the above. 

    But thankfully, not all online ads are bad. In fact, there are some pretty creative ads out there that have not only gotten people to click, but also seek out the ads on their own. 

    Read More
    Why Negative Reviews Are Still a Big Ecommerce Win

    By Ted Ammon

     

    There is no doubt that ecommerce companies need social proof to survive. Part of that proof comes from reviews, whether right there on your site or on third-party review sites like Yelp. Getting great reviews can feel like a celebration every time, while bad reviews make you question why you ever started your ecommerce business to begin with. Before you get too bogged down in the negative, let’s examine why even the worst reviews are good news for you.

    Read More
    Rethink the Way You Work: An Interview With Basecamp CEO Jason Fried [Podcast]

    By Dave Gerhardt

    If you rounded up all of today’s top CEOs from around the world, you’d be hard-pressed to find one who is more passionate about challenging the status quo in the workplace than Basecamp CEO Jason Fried. His passion began at 14 when he started working in a local shoe store.  

    "The owner was always looking over everyone’s shoulder. She had an intense distrust for everyone, and just thought that we were all ripping her off,” Jason said about his boss at the time.

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    How to Find and Target High-Value Keywords for Your Business

    By Andrea Francis

    Despite the ever-present advice that long-tail keywords are king, many businesses still struggle to strategically use them to get content to the top of organic and paid search results. 

    The truth is, tackling these long-tail keywords feels hard when you know you're up against the giants. I know. I worked with many startups before I joined HubSpot, and scouring Google Keyword Planner every day for keywords to fuel my blog posts drove me close to insanity.

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    How to Assemble and Grow Your Inbound Team [Free Kit]

    By Blake Grubbs

    So you've finally gotten buy-in from your boss to start implementing inbound at your company. Next up? You have to start assembling or reconstructing your team for inbound -- and with that comes a lot of things to think about.

    You already know that inbound roles and responsibilities often differ from those of traditional marketing positions, but because of this, remodeling your team for inbound starts to become a little more complicated.

    Read More
    How to Create Facebook Ads: A Step-by-Step Guide to Advertising on Facebook

    By Carly Stec

    When setting up a paid Facebook ad, there are a lot of boxes to be checked. 

    Are you targeting the right people? Are your image dimensions to scale? Are you running the right type of ad? If we're being honest, it can get a little confusing. 

    With more than 1.4 billion people using Facebook and over 900 million visits every day, Facebook offers up a unique opportunity for marketers to augment their organic efforts. 

    Read More
    11 Great Landing Page Examples You'll Want to Copy

    By Lindsay Kolowich

    Landing pages exist to serve one purpose: getting website visitors to convert to the next stage in the buying journey. Although their purpose is simple enough in theory, actually creating a successful landing page requires some detailed planning and creative testing.

    Regardless of what your business is selling or the conversion action you hope to instigate, it's helpful to get inspired by seeing what other great landing pages look like.

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    Agility in Digital Media: 6 Steps to Follow

    By Corey Beale

    Publishing is a traditional industry, and much of what happens on a day-to-day basis is grounded in routine. At the same time, the economics of the media landscape are changing. Price points on direct-sold ad revenues are declining, and costs per acquisition (CPAs) for new eyeballs are rising.

    Change needs to happen, but it doesn’t need to happen overnight. Here are 6 tips to keep in mind when bringing change to your publishing organization.

    Read More
    The Most Popular Social Logins Globally [Infographic]

    By Susannah Morris

    Social logins give marketers the opportunity to increase conversion rates on their forms, on both landing pages and checkout pages, by decreasing the number of fields a consumer must fill out while still gathering valuable information. And social logins do more than just reduce friction on forms. They also reduce the need for comment verification, open the door for comments and reviews to appear in social feeds, and demonstrate social proof.

    Read More
    10 Signs Your CEO Has an Outdated View of Marketing

    By Nataly Kelly

    We’ve all been there -- stifling a laugh or trying not to look horrified when the CEO puts forth an opinion any modern marketer would find abominable. However, it isn’t necessarily the CEO’s fault. After all, many chief executives simply don’t come from a marketing background, and even if they do, their knowledge is unlikely to be current.

    Just as a non-technical CEO might put forth ideas that just aren’t technically sound, a CEO without experience in the latest digital marketing techniques will often do the same.

    Read More
    The 100 Most Expensive Keywords on Google [Infographic]

    By Lindsay Kolowich

    Google has many different sources of revenue, but one of their most noticeable is the ads that appear next to search results for specific keywords. How much that keyword costs depends, in part, on how often people search for it -- the more people search for a certain keyword, the more expensive it is.

    If you've ever wondered what the most expensive keywords on Google are, then look no further than the infographic below from WebpageFX.

    Read More
    Social Media Definitions: The Ultimate Glossary of Terms You Should Know

    By Carly Stec

    For many people, posting a tweet, hashtagging an Instagram caption, and sending out an invite for a Facebook event on Facebook has become common practice. 

    (In fact, if you're highly experienced, you probably do all three at once.)

    But with new social media networks and innovative software cropping up almost daily, even seasoned social media users are bound to run into a term or acronym that leaves them thinking, "WTF?"

    Read More
    Designing a Website Blueprint: How to Create Your XML Sitemap

    By Lindsay Kolowich

    You wouldn't design a new kitchen without creating a blueprint first, would you? Similarly, you'd never want to design a website without creating a sitemap.

    A sitemap is a file of code that lives on your web server and lists all of the relevant URLs that are in the structure of your website. It helps search engine web crawlers determine the structure of the site so they can crawl it more intelligently. 

    Read More
    Revenue, Targeting & Distribution: Stats You Need to Know About Facebook Advertising in 2015 [Infographic]

    By Lindsay Kolowich

    Facebook is always experimenting with new advertising platforms to engage its user base. And it's no wonder the company is currently working hard on mobile advertising opportunities: Out of the estimated 1.39 billion current monthly Facebook users, 1.19 billion of them use Facebook on their mobile devices.

    Optimizing for mobile is only one way Facebook is adapting their advertising platform to help businesses target today's consumer.

    Read More
    20 Great Examples of PowerPoint Presentation Design

    By Carly Stec

    We can all agree that, in most cases, there's more than one way of doing something.

    For example, some people default to the "loop, swoop, and pull" method when they tie their shoes, while others swear by the "bunny ears" technique. Either way you swing it, your shoes get tied, right?

    Trouble is, in some areas of life, different approaches don't always return the same results.

    Read More
    16 Tweetable Quotes From Seth Godin on Being Remarkable

    By Emma Snider

    The "R" in HubSpot's culture acronym "HEART" stands for "Remarkable," but the word isn't just a stand-in for "awesome" or "great." We really mean it -- we like to surround ourselves with people whose work and attitude are so exceptional they prompt remarks.

    Marketing guru Seth Godin is also a firm believer in standing out (have you seen his glasses?). Both in his writing and speaking, he extols the value of being different and marching to the beat of your own drummer.

    Read More
    Grammar Police: 25 of the Most Common Grammatical Errors We All Need to Stop Making

    By Lindsay Kolowich

    Even after years of learning it in school, grammar is just one of those things people still mess up.

    It's hard. Words and phrases that sound fine in your head can suddenly look like gibberish when written down ... that is, if you've even realized you made a mistake in the first place. 
    It's easy for little grammar mistakes to slip by -- especially when you're self-editing. But how do you prevent grammatical errors if you're not even aware you're making them?

    Read More
    How Publishers Can Increase Time on Site

    By Greg Brown

    There are a lot of metrics that you can look at as a publisher to understand how well your content is resonating with audience memberspageviews, returning visitors, keyword performance, referrals, etc. Each of these gives you insight into some form of reader engagement.

    Read More
    The Hard Truth About Finding the Right People to Grow Your Company [Podcast]

    By Dave Gerhardt

    Through nearly 40 episodes of The Growth Show, we’ve seen a consistent theme when it comes to growth: It’s all about finding the right people.

    But according to Ghostery CEO Scott Meyer, your definition of "right" should change as your company grows. The employees who help you get to your first million in revenue are not the ones who will help get you to $10 million in revenue -- and that’s okay. Change is a key part of growth.

    Read More
    8 Years, 4 Major Trends: The Evolution of Websites From 2007 to Now

    By Éadaoin Murphy

    A lot can happen in eight years.

    Think about what happened in 2007, for instance. That year, Apple launched the very first iPhone, J.K. Rowling published the final book in the Harry Potter series, and HBO's The Sopranos aired the controversial final episode.

    Now, Apple's about to release the iPhone 6S, filming has begun for the movie version of the Harry Potter's spin-off book Fantastic Beasts and Where to Find Them, and Game of Thrones has displaced The Sopranos as the most popular HBO show of all time.

    Read More

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