<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1657797781133784&amp;ev=PageView&amp;noscript=1">

Where Marketers Go to Grow

Come together with the inbound community for 4 days of inspiration and education.

Marketing / September 23, 2016 The Guide to Ecommerce Holiday Success [Part One]
The Guide to Ecommerce Holiday Success [Part One]

By Susannah Morris

ecommerce-holiday-success-before-season.jpg

Pumpkin spice is reappearing on menus and fantasy football is now the hottest hallway topic – fall is finally here. With the change in the leaves comes the inevitable countdown to Cyber Monday for ecommerce marketers.

In 2015, one out of every six dollars spent over the holiday season was spent online. To capture your share of that revenue, you need to plan early (and often). To help you get started, we’ve put together a three-part guide to help you succeed this holiday season. The first part, 1. Before the Season, kicks off the series by helping ... Read More

Marketing / September 23, 2016 Why Business Travel Is Making You Sick (And What You Can Do About It)
Why Business Travel Is Making You Sick (And What You Can Do About It)

By Amanda Zantal-Wiener

I recently read that 45% of Millennials want to travel more for business.

Are they crazy? I mean, I get it. Travel is an opportunity to do something different -- to have an experience. But as someone who spent considerable time in seemingly endless business travel, I understand the frequent (non-recreational) flyer’s lament.

Read More
Marketing / September 22, 2016 How To Increase Referral Traffic And Get More Leads
How To Increase Referral Traffic And Get More Leads

By Michael Kiel

Most marketers have one goal in common: increasing the amount of traffic to their website. There are various tactics for accomplishing this goal including search engine optimization (SEO), pay per click advertising (PPC), blogging, social media marketing, etc. The problem is that SEO takes times, PPC is expensive, Google is becoming oversaturated with blog content, and social media has always had a problem proving ROI.

Read More
Marketing / September 22, 2016 15 of the Best Slack Apps, Integrations & Bots to Try
15 of the Best Slack Apps, Integrations & Bots to Try

By Lindsay Kolowich

These days, teams of all shapes and sizes -- from NASA to charity: water -- are using the real-time messaging app Slack as a tool for communication and collaboration.

Over the past few years, it's become a robust platform thanks to all of the fun and useful integrations folks have built on top of it. Nowadays, there's a whole lot of really cool stuff you can do in Slack, from polling your teammates, to tracking bugs, to adding GIFs to your conversations.

Read More
Marketing / September 22, 2016 How to Engage Your Audience Using Digital Advertising
How to Engage Your Audience Using Digital Advertising

By Elissa Hudson

Digital advertising doesn't have the best reputation amongst consumers. In fact, earlier in 2016, HubSpot Research dug into how people interact with digital advertising, and it confirmed what many marketers have known for a long time: Consumers are actively avoiding our ads.

Over half of the respondents said they used ad blockers or were planning to install one in the next six months -- certainly not something most brands want to hear, but what's the solution?

Read More
Marketing / September 21, 2016 Want to be a Better Social Media Marketer? Listen to These 10 Podcasts
Want to be a Better Social Media Marketer? Listen to These 10 Podcasts

By Sophia Bernazzani

The last time I went on vacation, Facebook and Instagram announced two big product changes that I was left scrambling to catch up on when I returned.

Know the feeling? If you work in social media marketing, my guess is you know it all too well.

Social media is constantly evolving, making today an exciting time to work in marketing.

Read More
Marketing / September 20, 2016 Phone Photography 101: How to Take Good Pictures With Your Phone
Phone Photography 101: How to Take Good Pictures With Your Phone

By Lindsay Kolowich

Before the days of smartphones -- if you can remember such a time -- taking a great photo was a labor-intensive process. You'd have buy a fancy camera and editing software for your desktop computer, and invest some serious time and energy into learning how to use them.

But thanks to our mobile devices and the editing apps that come with them, we can now take high quality photos and edit them without too many bells and whistles -- all from the same device that we use to make calls.

Read More
Marketing / September 20, 2016 How to Create Banner Ads That Get Results: A 10-Step Guide [Free Ebook]
How to Create Banner Ads That Get Results: A 10-Step Guide [Free Ebook]

By Ellen Bartolino

Banner ads get a bad rap, and are often thought of as old-school due to their disruptive nature. But believe it or not, there's way to make inbound-y banner ads that actually drive results.

However, even marketers that recognize the value of banner ads struggle to design ones that don't seem spammy, let alone ones that get desired results.

Read More
Marketing / September 19, 2016 The Decentralized Content Marketing Playbook [Infographic]
The Decentralized Content Marketing Playbook [Infographic]

By Megan Conley

In the past, content marketing revolved around one thing: your blog. Marketers lived by the promise that if they wrote quality articles on their website's blog, traffic would come. And after decades of interruptive television commercials and dinnertime cold calling, it was a welcome change in the world of marketing and selling.

But, your website isn't as important as you think -- at least not on its own.

Read More
Marketing / September 16, 2016 The Future of Marketing: WordStream's Founder & ClassPass' CMO on Where Things Are Headed
The Future of Marketing: WordStream's Founder & ClassPass' CMO on Where Things Are Headed

By Brittany Leaning

Inbound marketing is about matching the way you market and sell with the way people actually want to shop and buy. And after reading the 2016 State of Inbound report, it became clear that inbound was beginning to change at a pace more rapid than anything we've seen before.

New technologies were being introduced. Consumers' habits were evolving. Things were different.

Read More
Marketing / September 16, 2016 How to Create & Use Beautiful Infographics in Your Marketing [Live Master Class]
How to Create & Use Beautiful Infographics in Your Marketing [Live Master Class]

By Ellen Bartolino

Infographics are an awesome way to present information. When you combine data visualization, contextual information, and graphics, it's much easier to capture and maintain the attention of your audience.

However, creating well-designed infographics that actually help increase your traffic can be quite the process.

Read More
Marketing / September 15, 2016 How to Use Digital Marketing to Transform Your Business
How to Use Digital Marketing to Transform Your Business

By Justin Lee

Is your company fully embracing the digital age? Is your team engaging digital transformation beyond updating your website every 6 months? For many companies, failure to adapt to new technology means getting left behind and losing business. Your prospects and customers are researching and buying online, so why aren’t you focusing on marketing to them via digital channels?

Read More
Marketing / September 15, 2016 Gmail to Begin Supporting Responsive Design: What Google's Announcement Means for Marketers
Gmail to Begin Supporting Responsive Design: What Google's Announcement Means for Marketers

By Sophia Bernazzani

More than ever before, people are relying on their mobile devices for web browsing. In fact, a recent study from Hitwise found that almost 60% of U.S. online searches are conducted via mobile, and according to Litmus, 56% of emails were opened on mobile devices in April 2016.

Read More
Marketing / September 15, 2016 7 of the Top Marketing Challenges Marketers Face Today [New Data]
7 of the Top Marketing Challenges Marketers Face Today [New Data]

By Lindsay Kolowich

Every marketer faces different challenges. Although we typically share similar goals, some teams are stuck on hiring top talent, while others are having trouble finding the right technology for their needs.

Whatever the case may be, there’s always at least one area that you can stand to improve. In other words, there’s always room to optimize the various components of your strategy and turn your marketing into an even more effective revenue generator.

Read More
Marketing / September 15, 2016 How Mobile, Voice & Social Are Changing SEO [Infographic]
How Mobile, Voice & Social Are Changing SEO [Infographic]

By Brittany Leaning

"Getting found" isn't a new phenomenon for inbound marketers. In fact, being searchable is one of the founding principles of inbound marketing -- a principle that continues to evolve as consumers begin to change their habits and innovative new technologies start to emerge. 

According to the 2016 State of Inbound report, 66% of marketers agree that growing SEO is their top priority for 2017.

Read More
Marketing / September 14, 2016 17 Great Conversation Starters to Break the Ice at Networking Events
17 Great Conversation Starters to Break the Ice at Networking Events

By Amanda Zantal-Wiener

With fall on its way, the countdown to November's INBOUND 2016 event is in full-swing. Every year, thousands of marketers and their peers gather to learn, inspire, and network.

That last one -- networking -- gets a lot of us pretty excited. After all, it's how 85% of people say they've landed a job. And personally, if I'm really into an event and I'm feeling super energetic, I love to network. But I don't always feel so peppy. Then what?

Read More
Marketing / September 14, 2016 The Future of Chatbots in Marketing [YouTube Live Event]
The Future of Chatbots in Marketing [YouTube Live Event]

By Christine White

In the world of tech, there has been a lot of news about the rise of chatbots and why people should care. Picture yourself asking a chatbot on Facebook or Slack, "Remind me to schedule a tweet about our product launch" or "Tell me what keywords our #1 competitor is raking for."

What's crazy is these already exist, and the potential for new bots to change the way we work and live is enormous.

Read More
Marketing / September 13, 2016 A Brief Timeline of the History of Blogging
A Brief Timeline of the History of Blogging

By Amanda Zantal-Wiener

Greetings, readers. Welcome to the HubSpot Marketing Blog.

We’re very happy to have you here. You might not realize it, but getting here was no easy task. Today, in 2016, I blog for a living, which is pretty great. But were it not for the long, twisty journey that got blogging to its current state, I might not be here. You might not be reading this.

Read More
Marketing / September 13, 2016 How Does Inbound Work for Membership Marketing?
How Does Inbound Work for Membership Marketing?

By David DeMambro

Like many other marketing strategies, inbound marketing transcends B2B, B2C, and nonprofit marketing. Inbound marketing isn't just about closing sales. It's about identifying and building trust with people in your target market. Its principles and tactics apply whether you're a business trying to acquire customers or an organization trying to acquire new members and inspiring a more engaged membership.

Read More
Marketing / September 13, 2016 Why The Future of Your Agency Depends on Recruiting Analytics Talent
Why The Future of Your Agency Depends on Recruiting Analytics Talent

By William Stentz

Society has sensationalized the idea that our children need to be gifted athletes with superstar careers in order to be truly successful. As a marketer with an affinity for analytics, I have a different hope. I hope my kid becomes an analytics superstar. And thanks to recent social trends, that’s actually a cool thing to be now.

Read More
Marketing / September 12, 2016 The State of Inbound 2016 Is Here [New Report]
The State of Inbound 2016 Is Here [New Report]

By Mimi An

Over the past few years, we've observed innovations in technology that have drastically changed the digital experience for people all over the world. More people are using mobile to access the internet than ever before, newsfeeds are packed with content, and bots are redefining what it looks like to complete the most common of online tasks.

And as technology changes, the inbound marketing methodology must evolve with it.

Read More
Marketing / September 12, 2016 11 Creative Ways to Use Live Streaming on Snapchat, Facebook Live & More
11 Creative Ways to Use Live Streaming on Snapchat, Facebook Live & More

By Katherine Starr

Video has been on the rise for a while, offering marketers a proven way to grab strangers' attention and keep their target audience engaged.

Live video streaming in particular has become increasingly popular as a tool for companies and groups to connect directly with their users, to gain greater product awareness, and to brand themselves creatively.

Read More
Marketing / September 12, 2016 A Brief History of Online Advertising
A Brief History of Online Advertising

By Karla Cook

Remember when "surfing the net" meant traversing a minefield of unwelcome pop-up ads? When "digital advertising" referred almost exclusively to obnoxious flashing banners and random sidebar ads?

Online ads have matured a lot since those days, but it's still important to look back at the flashy, gaudy, sometimes messy origins of internet advertising to better understand where we're headed -- and where there's still room for improvement.  

Read More
Marketing / September 9, 2016 12 Clever Ways to Use Your Email Signature to Support Your Marketing Campaigns
12 Clever Ways to Use Your Email Signature to Support Your Marketing Campaigns

By Sophia Bernazzani

You know that you're a true email marketer if every single one of your emails includes a call-to-action. And I'm not talking about email marketing blasts here. What I have in mind are the individual, personal email messages you send on an everyday basis.

Yes, your personal email signature can provide a serious marketing opportunity.

Read More
Marketing / September 9, 2016 The Ultimate Kit for Getting Started With Inbound Marketing [Free Download + Book]
The Ultimate Kit for Getting Started With Inbound Marketing [Free Download + Book]

By Elissa Hudson

You’ve read up about inbound marketing and have identified it as the best way to start attracting, converting, and closing more customers online, but what’s next?

Getting your inbound marketing strategy off-the-ground can feel like a mammoth task, but it doesn’t need to be. That’s why we’ve created the Getting Started With Inbound Marketing Kit, complete with all the templates you need to simplify and speed up the process of kick-starting your inbound strategy at the top-of-the-funnel.

Read More
Marketing / September 8, 2016 8 Necessities of a High-Converting Blog Design You Should Be Looking For
8 Necessities of a High-Converting Blog Design You Should Be Looking For

By Ramona Sukhraj

So, apparently, there’s a show on Disney Channel called Dog With a Blog

Yes, you read right.

When I discovered this, two thoughts quickly entered my mind -- one, “what the heck ever happened to good old shows like The Mickey Mouse Club?,” and two, “literally everyone has a blog now, don’t they?”

Read More
Marketing / September 8, 2016 The Complete Guide to Creating a Digital Marketing Strategy That Works
The Complete Guide to Creating a Digital Marketing Strategy That Works

By Elissa Hudson

In an ever-changing digital landscape, success in business can often depend on what you do (or don’t do) in terms of marketing your company online.

From SEO to content marketing and analytics, it can be overwhelming figuring out where to start -- and, more importantly, what’s going to have the biggest impact on your business. To be effective at digital marketing, you’ll need a strategy.

Read More
Marketing / September 8, 2016 13 Examples of Super Skimmable Content
13 Examples of Super Skimmable Content

By Sophia Bernazzani

One of the barriers to getting your work read and widely shared in the age of information overload is time. With research revealing that 55% of pageviews are less than 15 seconds in duration, your content needs to provide value and pique interest quickly to align with your readers' behavior.

This doesn't mean that you should stop producing long-form content all together.

Read More

Subscribe to HubSpot's Marketing Blog

Join 300,000+ fellow marketers! Get HubSpot's latest marketing articles straight to your inbox. Enter your email address below:

Comments

Sorry we missed you! We close comments for older posts, but we still want to hear from you. Tweet us @HubSpot to continue the discussion.

Comments
subscribe to hubspot's marketing blog
X

Join 300,000 Fellow Marketers

Get expert marketing tips straight to your inbox, and become a better marketer. Subscribe to the Marketing Blog below.