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    4 Genius Tactics for Increasing Ecommerce Sales

    By Morgan Jacobson

    Nothing about running an ecommerce website is straightforward and easy. The goal is, of course, to present a product, entice buyers to purchase, and then process the payment. This is how even the most basic ecommerce site should run. For those that really want to increase sales through the use of psychology and maybe even a little wheedling, there are some other tactics you can adopt.

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    The 20 Best Sites for Wasting Time on the Internet

    By Lindsay Kolowich

    There's a lot of content out there about productivity -- everything from hacks to shortcuts to tips and tricks for how to get more done in less time. It's all about the sprint, the checking things off the lists as quickly as possible, and the downloading of software that'll block out any and all distractions.

    But what about those times when you just want to surf the internet aimlessly? Hey, no one can be totally productive all the time.

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    How to Write an Author Bio That Doesn't Suck 

    By Neil Patel

    If guest posting is part of your content distribution and promotion strategy, you’ve probably experienced this frustration.

    Here’s what happens: You write a great article for a guest publication, and at the end, you’re compensated with a tiny, little paragraph about you. 

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    What to Do When Your Prospect Takes a Strange Turn in the Buyer’s Journey

    By Ryan Nicholson

    [Cue Twilight Zone Music] There is another dimension beyond which is known to most marketers. It is a dimension that is vast and chaotic and as timeless as the sales process itself.

    It is the middle ground between the introduction and the close, between engagement and disengagement, it lies between the deepest of our marketing fears and the heights of our marketing knowledge. This is the 4th dimension of the sales funnel. It is an area which we’ll call… The Sales Continuum.

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    13 Businesses With Brilliant Global Marketing Strategies

    By Hannah Fleishman

    Thanks to the internet, global reach is no longer reserved for deep-pocketed brands, nor is it an incredible hassle for already over-burdened marketing managers.

    In fact, a global presence is possible for any business with a creative strategy and an understanding of world markets. 

    To give you an idea of what a great global marketing strategy looks like, we've compiled a list of brands that totally "get it."

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    7 Ways to Inspire Trust from Ecommerce Customers

    By Greg Wise

     

    Getting people to spend money online is easier than ever, but that doesn’t mean it’s easy for everyone. There are still plenty of consumers out there who aren’t comfy passing along financial information, no matter how secure the transactions get. One small slip, and you could turn them off of shopping with you for good. So, how can you get your visitors to trust you enough to convert to customers? Here are some tips to help.

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    Inside the StartUp Podcast: Gimlet Media Founders on Managing Burnout & Being Transparent [Podcast]

    By Dave Gerhardt

    Last year, former This American Life producer and Planet Money co-host Alex Blumberg launched a business of his own: Gimlet Media. In true journalistic fashion, Alex decided to document the entire process of starting Gimlet -- from botching a pitch to legendary venture capitalist Chris Sacca, all the way through finding his business partner Matt Lieber and negotiating their equity in the company -- and release it as a podcast of its own.

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    How to Be an Effective Leader: 9 Timeless Lessons From Warren Buffet, Mary Kay, Chuck Norris & More

    By David Ly Khim


    In 1951, there was a 21-year-old man who had trouble with public speaking. In fact, the thought of speaking in front of a group of people was so off-putting that it'd often make him physically sick.

    Determined to improve his speaking ability, he ended up taking the Dale Carnegie training program -- an educational course aimed at helping individuals improve their communication skills and better influence outcomes. And since then, he can't stop talking.

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    Type A vs. Type B: Does Personality Type Matter at Work?

    By Lindsay Kolowich

    Organized, ambitious, competitive, and sometimes a little impatient. Laid-back, collaborative, creative, and sometimes a little messy. Does one of those sentences describe you better than the other?

    Most of you probably already associate with either the "Type A" or the "Type B" personality. Or, perhaps you associate with both in different contexts -- like those of us who schedule our time and write to-do lists like maniacs, and yet have never made our beds once in our lives.

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    The Anatomy of a Grammar Nerd [Infographic]

    By Lindsay Kolowich

    Are you pro-semi-colon? Does the word "irregardless" make you cringe? Do you silently (or not-so-silently) correct your friends' and family's grammar mistakes on a regular basis?

    If you answered "yes" to any of these questions, chances are you're a grammar nerd. It's cool -- a lot of us are, too. Actually, it turns out there are quite a few of you out there.

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    Plain Text vs. HTML Emails: Which Is Better? [New Data]

    By Niti Shah

    In the world of email marketing, opens and clicks are everything, which means email marketers are always testing ways to improve these metrics. We'll tweak subject lines, calls-to-action, images, headers, layout, link positioning, copy, length, tone, content ... the list goes on and on.

    Through all of this testing, there's one hard truth we've discovered: Aside from proper list segmentation, nothing boosts opens and clicks as well as an old school, plain-text email. 

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    5 Tips for Increasing Your Average Order Value

    By Ted Ammon

    Marketing your ecommerce site is only one way to increase your revenue. There are other things you can do on a daily basis that just might convince buyers to order more products. You won’t even need to increase any of your prices to increase the order value. As an added bonus, these tactics will delight your customers and boost the chances they’ll be back to buy more in the future.

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    The Step-by-Step Guide to SlideShare Marketing [Free Ebook]

    By Erik Devaney

    While many marketers are drawn to the visual nature of SlideShare (it is a popular platform for sharing visual content, after all), it's important to remember that SlideShare marketing is both an art and a science.

    The art side of the equation, no doubt, is obvious: Creating a SlideShare presentation requires that you craft a compelling story, and then bring that story to life through the careful selection and arrangement of typefaces, colors, illustrations, photographs, and other elements.

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    12 About Us Page Examples That Are Probably Better Than Yours

    By Lindsay Kolowich

    When you’re building a website, it’s tempting to get distracted by all the bells and whistles of the design process and forget all about creating compelling content. But having awesome content on your website is crucial to making inbound marketing work for your business.

    So how do you balance your remarkable content creation with your web design needs? Why, with your 'About Us' page, of course! For a remarkable about page, all you need to do is figure out your company's unique identity, and then share it with the world.

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    How to Get a Personalized Assessment of Your Website [Free Tool]

    By Éadaoin Murphy

    Back in 2007, we launched a tool called Website Grader. Since then, it's evaluated 4 million websites, helping many businesses identify website optimization opportunities.

    But a lot has changed since 2007. Websites have changed significantly in terms of design, functionality, and purpose. So, to continue to be helpful, Website Grader needed to change, too.

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    16 of the Best Examples of Mobile-Friendly Website Design

    By Dan Slagen

    Do you remember the last time you went to a mobile site and had an -- ahem -- unmoving experience? (Pun intended.) Maybe the site wasn't responsive. Or perhaps it was really difficult to find what you were looking for. Or, maybe it just loaded really slowly.

    Whatever it was, you may have left to go to another site as a result. Google knows that unhappy website visitors will go elsewhere, thereby increasing bounce rates and decreasing the chances a site will rank on mobile searches.

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    Publishers: Stop Sending Terrible Emails

    By Tyler Rhodes

    The dreaded “unsubscribe” metric. Taming this number is vital for maintaining a healthy contact list to use for promoting your own products or those of potential advertisers. Unfortunately, often times the more emails you send out, the more this number goes up.

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    Disrupting the 100-Year-Old Shaving Industry: Inside One Startup's Strategy [Podcast]

    By Dave Gerhardt

    Great entrepreneurs tend to gravitate toward the hard challenges.

    That's exactly Jeff Raider did when he started Harry's, a company that sells razors, blades, and shaving gel right from their website.

    Not only is shaving an industry that's over 100 years old and rarely sees big innovation, but Jeff was also up against some big incumbents with deep pockets and intellectual property rights that could easily stifle innovation.

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    Quality vs. Quantity: A 6-Month Analysis of the Age-Old Blogging Debate

    By Ginny Soskey

    The marketing industry has always been obsessed with the quality vs. quantity debate.

    Should you create more content of a lower quality or less content of a higher quality?

    In an ideal world, the answer would always be less content of a higher quality. You’d spend lots of time researching and writing every post, then when you published it, the whole internet would notice. Thanks to this unrivaled quality, every post would generate massive amounts of traffic and leads.

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    Want More Traffic to Your Website? Try These 5 Tools & Tips

    By Kieran Flanagan

    There are many things you can do in eight minutes or less. You can tidy up your to-do list. You can chip away at your mountain of emails. You can delete unnecessary meetings from your calendar. You can even get a real workout done (seriously). 

    You know what else you can do in eight minutes or less? Get a bunch of great tips on how to better market your website and blog.

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    Phones Aren't Just for Texting: How Calls Fit Into the Customer Journey [Infographic]

    By Amber Tiffany

    I've got a pretty big thing for phone calls. (I bet your sales reps do too.)

    Why? Often times, it takes a lot of interest to get someone on the phone. In fact, inbound phone calls are 10-15X more likely to convert than website leads, according to Conversion Scientist.

    The trouble is that many marketers don’t know where to start when it comes to driving more inbound phone calls to their business.

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    Rebranding Your Company? How NOT to Kill Your SEO in the Process

    By Shareef Defrawi

    Considering a rebrand? You’re probably aware that it will be no easy feat. On top of the soul searching, repositioning, creative, legal headaches and everything else that’s involved, you’re going to have Google to reckon with.

    So much of the work we do in marketing is based on building brand recognition and online visibility – and when not done properly, transitioning to a new name and domain can put that all at risk.

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    The Pros and Cons of Popular Ecommerce Payment Options

    By Charlie Keegan

    There are a few payment options that come to mind immediately when you consider the various possibilities for your ecommerce site. The first, of course, is the credit or debit card. Next is almost invariably PayPal. If you include these options on your ecommerce website, then you’re probably in good shape. Most consumers who are comfy enough to shop online will be happy enough with these choices.

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    How to Master Content Marketing on LinkedIn

    By Alex Pirouz

    There are a few different avenues for sharing information on LinkedIn, but which one is the best method? And what if you're not ready to invest in paid advertising? There has to be another option, right?

    The good news is that there is another option. In fact, there are a couple of ways that marketers can leverage LinkedIn's platform for content distribution without having to pay for it.

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    How to Use Analytics to Get a Promotion: 10 Metrics That'll Help Your Cause

    By Rachel Sprung

    The sad truth is this: You can work really hard, check all the boxes, come in early and stay late, and still not earn the promotion you want. What's missing? What do you need to do to actually show your boss you've earned it?

    An important part of justifying a promotion is showing your value through metrics. If you can tell a story to your boss using data -- your value in leads or revenue generated for the company -- then you'll make a much more compelling case for why you deserve a promotion.

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    Which Type of Leader Are You? A Look at 6 Distinct Leadership Styles [Infographic]

    By Emma Snider

    This post originally appeared on HubSpot's Sales blog. To read more content like this, subscribe to Sales.

    It can be a lot of pressure knowing that a team is looking to you to lead the way. When the burden of leadership starts to feel heavy, leaders can sometimes backslide into bad habits instead of consciously living the attitudes they'd like employees to emulate. But it doesn't have to be this way.

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    Amazon Prime Day: Big Hit or Big Bust?

    By Morgan Jacobson

    Oh, Amazon. If they do anything well at all, it’s staying in the headlines. Prime Day was touted as “bigger than Black Friday,” and all the world watched to see if Amazon was telling the truth. Some were excited to score huge deals, while others were ready to watch Amazon fail. The outcome? Let’s take a look. 

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    5 Website Design Lessons for Industrial Businesses

    By Julian Gaviria

    If you’ve ever looked at your website and thought, “maybe it’s time for an upgrade,” chances are that time has passed and you’re overdue. With search engines constantly rolling out new algorithms and new design trends taking shape every day, it’s understandable that managers are getting overwhelmed just trying to keep their heads above water. Website re-designs are long, labor-intensive processes that require input from many different departments to make sure everything is moving on track.

    Especially in the industrial space, where resources are limited and staff members are already being pulled in a hundred different directions, adding a website re-design to the mix is an intimidating prospect, to say the least. But, if you keep a checklist of deliverables and work toward each individual component as a separate project, it will make the whole process easier.

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    16 of the Worst Typos, Grammatical Errors & Spelling Mistakes We've Ever Seen

    By Ginny Soskey

    Here's the thing. Typos happen. No matter how vigilant you are, no matter how many times you run spell check, no matter how many times you proofread, one of those suckers will slip through.

    Maybe that's why whenever I catch a typo in someone else's content, I'm suddenly a little bit happier. Some call that schadenfreude; others call it being a jerk. Either way, I know I'm not alone in this sentiment.

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