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    What a Basic Sales Process Looks Like [Infographic]

    By Emma Snider

    This post originally appeared on HubSpot's Sales blog. To read more content like this, subscribe to Sales.

    There's a reason why teachers instruct students to make an outline before they start writing a paper. With a defined outline, writers ensure they address each point in the correct order. Without an outline, writers sometimes forget to include a crucial argument, or construct their paper in an illogical manner.

    Think of a defined sales process as the outline ... Read More

    What Makes a Slogan Successful? [Infographic]

    By Lindsay Kolowich

    You might not remember the exact content of the Taco Bell commercial you saw last week, but you probably remember their punchy slogan -- "Think outside the bun" -- followed by the ding of a bell.

    What makes a slogan like Taco Bell's so sticky? How can you make sure yours will be memorable, too?

    Read More
    3 Quick Ways to Figure Out Someone's Email Address

    By David Ly Khim

    So you've created a truly awesome resource that you want to share with as many people as possible. You think, “It would be a good idea to get in touch with influencers on this topic. Maybe they’d be open to sharing it with their followers.”

    But how should you get in touch?

    Read More
    From eBay Side Project to Top Fashion Brand: An Interview With Nasty Gal's Founder [Podcast]

    By Ginny Soskey

    The year was 2006. Sophia Amoruso was sitting in her apartment in a bathrobe, putting together a vintage clothes store on eBay. She was the “one man band” behind Nasty Gal: finding the vintage clothes, styling the outfits, modeling them for product pictures, shipping her products to eager customers, and collecting feedback along the way.

    Years later, Nasty Gal was generating $100 million in revenue, employing hundreds of employees in a swanky LA office, and selling clothes in both online and brick-and-mortar locations.

    Read More
    7 Examples of SaaS Companies with Exceptional Marketing

    By Sandy Moore

    Who doesn’t love a good story? The characters. The page-turning twists of fate. The surprise endings. You might not expect to hear one from SaaS companies. (I mean, how exciting is software?) But in the marketing world, they’re like the Grimms' fairy tales.

    The SaaS sector is relatively young and seriously competitive, which means companies have had to wring every last drop of creative juice from their patchwork just to get on the map. And usually, with only a fraction of the budget their larger competitors are working with.

    Read More
    13 Email Workflows You Should Be Using in Your Marketing Automation

    By Pamela Vaughan

    Are your contacts going with the flow, or are they just sitting dormant in your marketing database? If you don't have any automated email workflows set up, your answer is probably the latter -- which means you're missing out on some major opportunities to nurture and engage your existing contacts.

    Did you know that B2B marketers who implement marketing automation increase their sales pipeline contribution by an average of 10% according to a report by Forrester? But wait ... there's more.

    Read More
    How to Have an Ecommerce Store With Zero Inventory

    By Morgan Jacobson

    Whether you want to start an ecommerce endeavor or just expand the products you offer, keeping up with inventory is a definite concern. Whether you need the space or the manpower to keep all your products within reach and accounted for at all times, the fact remains that this particular concern could shut you down before you even get started. Unless you discover the beauty of dropshipping.

    Read More
    Almost Famous: The Business of Being a Celebrity Impersonator

    By Ginny Soskey

    It was dark. To my left was Captain Jack Sparrow. To my right was the Wicked Witch of the West. Then, Marilyn Monroe appeared on stage.

    That's all par for the course at The Sunburst Convention, an annual conference in Orlando, Florida for professional celebrity impersonators and lookalikes. Since 2003, people have attended this conference to make connections with fellow performers, book gigs, and hone their craft.

    Read More
    17 of the Best WordPress Plugins for Marketers

    By Carly Stec


    That's the number of plugins on WordPress. With so many available, it's tough to figure out the best ones to use -- especially when you're strapped for time.

    Here's the good news: We've done the work for you. Below you'll find 17 fantastic plugins every marketer using WordPress should know about.

    Read More
    Take Your Audience Development Inbound

    By Corey Beale

    It’s getting harder—much harder—for media companies to acquire engaged audiences. There are two major reasons behind this trend: there’s a lot of content floating around the Internet, and readers’ attention spans are spread thin as a result. Not to mention, audiences will often find content through feed-style engines on Facebook and Twitter or through search engines when they’re looking for information, in-the-moment.

    Read More
    The Beginner's Guide to Retargeting Campaigns [Free Ebook]

    By Christine White

    For those of you who have heard of retargeting and think it's something you want to try, you're in good company. According to a study by Chango and Digiday, one in five marketers now have a dedicated budget for retargeting. 

    Though it's a popular tactic for marketers, retargeting can be tough to get started with.

    To help, we've teamed up with Perfect Audience to bring you a free ebook called The Beginner's Guide to Retargeting.

    Read More
    The 7 Excel Tricks Every Office Worker Should Know [Infographic]

    By Lindsay Kolowich

    Computer technology moves fast -- which is why it's so hard to believe that a computer program that's been around for 30 years is still one of the most popular programs in the world. And yet, I'm willing to bet every single one of you has had to use Microsoft Excel at some point in your life.

    Nowadays, most office workers are simply expected to know basic Excel functions -- so much so that many recruiters suggest you shouldn't even bother listing it on your resume.

    Read More
    7 Game-Changing Marketing Trends To Tackle in 2016

    By Meaghan Moraes

    Marketing constantly adjusts and reacts to changes in technology and attitudes. While digital marketing has undergone a substantial transformation in the last few years, the technology that incited the changes is growing at a faster pace than most brands can keep up with.

    So, what does this mean for competitive marketers that are already strategizing for 2016? Brands need to look beyond the usual channels to stay ahead rather than simply jump on the bandwagon. Here, we’ll discuss those trends that are changing the face of marketing (yet again) and give you an eye-opening look at what marketers should be leveraging in 2016.

    Read More
    20 Display Advertising Stats That Demonstrate Digital Advertising's Evolution

    By Carly Stec

    When display advertising first surfaced in the world of marketing, many marketers were left with a bad taste in their mouth. The ads we were being presented with lacked context and value, and as a result, many of us were quick to deem them untrustworthy. 

    At HubSpot, we held onto this notion for a while. There was just something about paying for an irrelevant banner ad that didn't sit well with us. But then things started to change ... 

    Read More
    Inside BuzzFeed With Jonah Peretti: The Secrets to the Media Empire's Growth [Podcast]

    By Ginny Soskey

    When Jonah Peretti was in college, he didn't think he'd be founding and growing two of the biggest internet media empires in the world. He was an environmental studies major who took computer classes on the side -- but he was always curious about why ideas spread. 

    Ten years after he graduated college, this same curiosity spurred him to build The Huffington Post and BuzzFeed, which are now regarded as some of the most popular sites on the web.

    Read More
    8 Personalization Trends That Are Reinventing the Buyer's Journey

    By Dan Stasiewski

    If we think about offline buyer/brand relationships, customer loyalty results (in part) when a brand can form a relationship with the buyer through acts of thoughtful remembrance. For example, knowing their preferences, or making product or service recommendations according to their likes and dislikes.

    One of the big challenges businesses face today is creating this same experience for buyers online. In essence, the act of doing so is what we call personalization or personalized marketing. But we’ll get to that …

    Read More
    10 Design Tips to Create Beautiful Excel Charts and Graphs

    By Ginny Soskey

    It's really tempting to let terrible Excel graphs creep into your marketing. Your boss doesn't care about little things like how graphs look, right? And whatever Excel comes up with as the default is probably fine ... right?

    Not really. You're using data to spur action. Maybe you pull data to convince your boss to adopt inbound marketing, give you an extra sliver of budget, or adjust your team's strategy -- among other things.

    Read More
    Is Advertising Inherently Outbound?

    By Dharmesh Shah

    It’s easy to look at complicated things in black and white.

    Take Darth Vader, for example. Darth is a major bad guy -- no way around it. But he didn’t start off that way. 

    Anakin Skywalker was a good kid with a lot of potential. In the right situation, he could have gone on to become a hero and represent the light side.

    Read More
    Essential Marketing Strategies for SaaS Startups

    By Matthew Buckley

    It is a great time to be a software-as-a-service company. The worldwide software market has an estimated value of more than $400 billion.

    However, the cloud software market (SaaS/PaaS/IaaS) makes up only $48–$56 billion, meaning that "cloud-based software accounts for no more than 15 percent of the value of the total software market," but this distribution is quickly changing, according to Altos Ventures.

    Read More
    13 Essential Features for Taking Payments on Your Website

    By Lindsay Kolowich

    There are a lot of things I used to buy in person that I now buy online. I wouldn't call myself lazy, but it's just so much easier to carry a box of paper towels from my doorstep into my apartment than it is to carry it down the street from my local grocery store.

    And I'm not alone. Whether it's because of the larger selection, better pricing, convenience, or something else, a lot more people are buying stuff online nowadays instead of in person.

    Read More
    Publishers: Are You Exhausting Your Email List?

    By Rob Litterst

    The emphasis that publishers are placing on their email lists is stronger than ever. HubSpot’s Publishing Benchmarks Report shows that 64.6% of B2B and 48% of B2C media companies rely on email banner ads and newsletter sponsorship for monetization. The reason why is clear: email remains one of the most direct ways to engage audiences. Research from VentureBeat shows that email marketing delivers the highest ROI of all marketing channels.

    Read More
    Are You Qualified Enough? Analyzing Today's Most In-Demand Marketing Skills [Free Handbook]

    By Brittany Leaning

    Technology never stops changing -- and that means marketers shouldn't either. Working in marketing now requires an evolved skillset, generally rooted in technology, to take advantage of the latest and greatest trends.

    But what if today’s marketers aren't keeping pace with the skills they need to do their jobs well? Or what if the skills that marketing departments are hiring for aren't actually the skills listed in marketers' LinkedIn profiles?

    Read More
    A Detailed Guide to Creating the Best Landing Page Images Ever

    By Gregg Crystal

    Landing Pages are the spice of life. Or at the very least, the spice of a good online conversion. In addition to writing a great headline and having a great offer, you'll need some great imagery to complete your landing page. After all, a picture says a thousand words.

    But what if you need to get a great image and you don't have a graphic design on hand to bang one out? Follow these tips to get the best landing page images and increase your conversions!

    Read More
    A Simple Guide to Creating Memorable Presentations [SlideShare]

    By Lindsay Kolowich

    We've all fallen victim to a boring presentation at one point or another.

    You know what I'm talking about ... where the presentation has no structure, the presenter is basically reading straight off of text-heavy slides, the graphs are confusing, and there's some weird stuff going on with the color scheme. Presentations like that are boring, and chances are, you'll walk out of the room without remembering a thing.

    Read More
    12 Marketing Metrics Your Boss Probably Doesn't Need to Hear About

    By Lindsay Kolowich

    When I first got started blogging, I would get really hyped up when people shared my posts on social media. "Look! People are tweeting out my blog post!" I'd tell my roommates giddily, holding up an open palm for what I thought was a well-deserved high-five.

    And then, something happened. One of my blog posts totally blew up on social compared to my average post. I'm talking over 20X the number of social shares I normally got on a post.

    Read More
    Master the Chatter: 8 Tips to Get Your Event Trending on Twitter

    By Tracy Kosolcharoen

    It's every event marketer's dream: Pulling up your phone during your event and quickly peeking at Twitter, only to discover that your event's hashtag is trending. After all of your hard work putting the event together, seeing people engaging in conversation online (lots of conversation online) is a huge validation. 

    But that seems like an incredible feat to accomplish when you've got so many other moving pieces in the event planning process. So how do you prepare for your event so you have a better chance of trending on Twitter?

    Read More
    17 of the Best Examples of Beautiful Blog Design

    By Lindsay Kolowich

    Bloggers are now the third most trustworthy source of information, following only friends and family, according to a U.K. survey. That's right: Bloggers are trusted more than celebrities, journalists, brands, and politicians. But how do you get people to fall in love with your blog in the first place? (Aside from remarkable content, of course.)

    Well, just as your website homepage is like the front door to your business, so too is your blog homepage the front door to your business blog.

    Read More
    Marc Maron on the Future of Podcasting: An Exclusive Chat at #INBOUND15 [Podcast]

    By Dave Gerhardt

    Marc Maron is a comedian who has appeared on everything from Late Night with Conan O'Brien to VH1, HBO, and Comedy Central, but it's his work outside the standup comedy circuit that has been getting him a lot of attention these past few years.

    Back in 2009, Marc decided to start hosting a twice-weekly podcast called WTF With Marc Maron featuring candid conversations with comedians and celebrities.

    Read More
    Want to Attract Links to Your Website? Try These 8 Data-Driven Tips [Infographic]

    By Lindsay Kolowich

    In the seemingly eternal struggle to keep up with Google's algorithm updates, savvy marketers are always looking for ways to increase the authority of their content. One of the ways to boost your blog posts in search? Increase the number of quality inbound links from other people's websites to your own website.

    While link building is critical to your SEO strategy, it's not something you have complete control over.

    Read More
    5 Marketing Campaign Improvements to Help Uncover More Donor Revenue

    By Tatiana Blanco-Bertolo

    Modern marketing tools and tactics help nonprofits engage with donors, build trust, inspire support and, ultimately, turn one-time donors into charity advocates. But sometimes, even the most well planned marketing strategies fail to produce the desired results.

    One possible reason is your team is missing the mark on some key campaign attributes. As you roll out new campaigns to generate stronger support for your nonprofit, don’t forget to incorporate the following focal points into your strategy. They may be just what you need to maximize donations.

    Read More
    19 Online Review Sites for Collecting Business & Product Reviews

    By Lindsay Kolowich

    We (and the rest of the internet for the past decade) have already spent some time convincing you of the importance of acquiring online reviews for your business. So let's just assume you're sold on the benefits of having a bunch of people tout how awesome you are on the web.

    That being said, it's not safe to assume we all know exactly where in the wide world of the web we can point those well wishers when they want to sing our praises.

    Read More

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