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    A Helpful Guide of Public Speaking Tips [Infographic]

    By Lindsay Kolowich

    public-speaking

    If the thought of speaking in front of a crowd makes you uneasy, you're not alone. According to a study by Chapman University, public speaking is the number one fear in America -- followed closely by heights and then by bugs, snakes, and other animals. (Strangely enough, Americans are more afraid of zombies than we are of clowns or ghosts ... but that's a blog post for another day.)

    If you're anxious about public speaking, the worst thing you can do is nothing at all. There are ways to become a better ... Read More

    The Science of Creativity

    By Jess Marranco

    I have a riddle for you: Everyone has some, but wants more, and some people think they have less than others do. What is it?

    I’ll give you a hint: Albert Einstein and children have this in common.

    Okay one more hint: Some people find it in the shower.

    The answer?

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    Your Guide to Online Sales Tax

    By Ted Ammon

     

    Starting an ecommerce company comes with a lot of tiny details. While sales tax isn’t exactly a tiny detail, it may be something you haven’t yet considered. Some outlets will tell you sales tax isn’t required for online sales. In many cases, this is true. Don’t take this as law, however. Instead, this short guide will walk you through the scenarios when you’ll need to charge a sales tax.

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    Is Your Open Office Causing a Creative Crisis?

    By Jami Oetting

    This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post.

    Whenever Ben walks by, he comments on the design work prominently display on your monitor. He typically thinks you need to move everything to be center-aligned. Jane -- the one with the constant cough -- believes that the secret to convincing a client that an idea is brilliant is to speak above a normal decibel level.

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    A Handy Little Guide to Creating Visual Content for Social Media [Infographic]

    By Lindsay Kolowich

    Want more views, clickthroughs, shares, and overall engagement on your social media posts? You're not alone. According to the 2014 State of Inbound Marketing, 84% of marketers cited organic, top-of-the-funnel sources like social media, blogs, and search engines as rising in importance in 2014.

    Posting visual content is one of the most important things you can do to improve your social media strategy.

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    11 Content Curation Tools Every Marketer Needs

    By Patrick Armitage

    For the uninitiated, content curation is finding information relevant to your audience from a variety of sources and sharing it strategically through your communication channels. The need for great content curators has never been more urgent. There are simply too many social networks, news feeds, emails, and infographics putting demands on your time and attention.

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    The Rise of the Full-Time Instagrammer: Why Brands Pay for Photos From Everyday Celebrities

    By Lindsay Kolowich

    Patrick Janelle has a dream job.

    That's the first thing I thought to myself when I heard him tell the audience at Social Media Week NYC that he is a full-time Instagrammer.

    Yup, that's right: Thanks to an extensive background in graphic design and a very high follower count, Patrick's full-time job is to do cool things and go to cool places, take beautiful pictures of his experiences, and post them to his personal Instagram account, @aguynamedpatrick.

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    Should You Attend That Event? 9 Questions to Help You Find Out

    By Christine White

    Figuring out whether you and your team should attend a conference can be tricky. Getting out of the office sounds like a no-brainer, but when you start thinking about taking time "off," traveling, paying for the conference itself, and what you'll actually do once you get there, the answer starts to feel a little less clear.

    So how can you figure out whether a conference is "worth it" to attend?

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    How 16 of the Most Successful Social Sellers Schedule Their Days [Infographic]

    By Emma Snider

    This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales.

    One of the most common hurdles to social selling adoption is lack of time. Salespeople's days are packed with meetings, demos, emails, and prospecting calls. Where can they find a spare 10 minutes -- much less an hour -- to monitor prospects' behavior and interact with them on social media?

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    A Visual History of Apple Ads: 4 Decades in the Making

    By Mindy Parkhurst

    Apple started advertising in 1976, and for nearly 39 years since, we have watched the evolution of Apple ad campaigns. From print ads to TV commercials, Apple ads have made us laugh, made us cry, and made us wonder, “What were they thinking?”

    As an Apple enthusiast and former employee, it was fun to research and write this post. I have been using Apple products for nearly 25 years, and I vividly remember a good portion of these ads. Let’s take a journey back in time and experience the evolution of Apple and its ad campaigns.

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    A Simple Guide to Designing a Logo [Infographic]

    By Lindsay Kolowich

    I think most of us can agree there are generic logos in the world that we easily forget, and then there are great logos that we'll always be able to recognize (even without the brand's name attached). But what is it about a logo that makes you recognize it? What is it about the design that can elicit a memory or even a specific emotion?

    If you're in the process of creating a logo for your company, you're in a unique position to make a powerful impact on how consumers perceive your brand.

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    10 LinkedIn Groups Every Entrepreneur Should Follow

    By Justin Pavoni

    There are at least three problems with this list. First, “entrepreneurship” is an extremely broad subject. Second, opinions are ubiquitous. Third, LinkedIn groups aren’t exactly scarce. Trying to highlight the best ones is somewhat of a fool’s errand, but you may be pleasantly surprised by what you find! With that in mind, here are ten recommendations to get you started...

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    15 Examples of Great Mobile Website Design

    By Rachel Sprung

    Now more than ever, businesses are focusing on creating delightful mobile website experiences. After all, 80% of Internet users are using smartphones to search online.

    What's more, marketers are gearing up for a big change Google plans to make to their algorithm starting on April 21, 2015. Google wrote in their official blog that they will be "expanding our use of mobile-friendliness as a ranking signal," and their update should have a significant effect on marketers.

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    How a Good Content Strategy Can Repair Your "SEO Problem"

    By Ronell Smith

    “We’re in dire need of some SEO help,” said the owner of a small, successful business located in central Texas. “I can’t put my finger on what’s wrong, but something’s clearly amiss. No one’s reading or sharing the content on our blog, and the information we share on social media just sits there.”

    It’s impossible to work in marketing without hearing grievances like this one over and over.

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    6 Reasons Why Marketers Should Bet on Podcasting

    By Alisa Meredith

    It started with a few tweets here and there asking me to start a podcast (“I don’t have time to read all your blog posts!”), a couple of guest appearances on hangouts and other marketing podcasts, and next thing I know, for Inbound Marketing Week this year, I launched The Superheroes of Marketing podcast.

    There is more to it than that, obviously. And the challenges were well, challenging… I’m not good with hardware. Wires and plugs all look the same to me. As an introvert, the performance part of the project is exhausting. Like everyone else, I’m busy. Really busy. Podcasting is extremely time consuming (more so than I expected).

    But, here I am, planning, scheduling, recording and editing a weekly podcast with my co-host, Kelly Kranz. Am I crazy? Maybe. But here's why it works.

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    How to Use LinkedIn: The Ultimate List of LinkedIn Tips

    By Pamela Vaughan

    With more than 347 million users, LinkedIn is the most popular social network for professionals as well as one of the top social networks overall. But do you know how to use LinkedIn to its fullest potential?

    With new social networks sprouting up constantly, LinkedIn is a platform that often gets underutilized or put on the back burner. But the truth is, LinkedIn can be extremely powerful -- especially when you're aware of all the platform's hidden features that don't get nearly enough exposure as they deserve. So to help you master LinkedIn, we've compiled the ultimate list of LinkedIn tips you may be overlooking ... but definitely shouldn't.

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    What the Top 4 Social Networks Can Do For Your Social Commerce Revenue

    By Tracey Wallace

    The social commerce marketplace has grown more than 4-fold since 2012. Then, social commerce represented some $3 billion in retail sales. In 2015, social commerce accounts for some $14 billion. That’s one heck of a growth trajectory.

    Indeed, nearly all social platforms provide a commerce offering for retailers and shoppers alike. In doing so, social commerce is expected to pull in more than 5% of total retail sales for 2015. If your ecommerce brand isn’t utilizing social outlets as an extension of your sales funnel, then you’re likely missing out on new customers and failing to engage those who have already purchased. This affects your customer lifetime value and churn, and you’ll see the monetary impact of that on your bottom line month over month.

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    How to Stay Hungry, Humble & Focused on Growth When Your Business Is Doing Well

    By Katie Burke

    Being humble keeps you hungry.

    – Christine Tsai, Founding Partner, 500 Startups (Click to Tweet)

    Venture capitalists aren’t often known for their humility, but Christine Tsai represents a notable exception to the rule. A founding partner at 500 Startups and former Googler and YouTube leader, Christine is the embodiment of someone who brought growth to life as both an investor and an operator.

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    7 Tools for Finding & Connecting With Influential Bloggers

    By Ann Smarty

    The blogosphere has been a major online marketing medium for years now. Bloggers are trusted voices who can bring in customers and help you build your community. They're capable of exposing others to your message and getting the buzz started -- but only if you approach the task diligently.

    Reaching out to potential bloggers is a more intricate process nowadays than it was even five years ago.

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    The Anatomy of a Successful Facebook Post

    By Shari Monnes

    When it comes to using Facebook for business, many people wonder what the secret for success is. What kinds of posts get the best results, and how can you increase engagement? Are there things you should be doing that you’re not?

    While there is no one single right way of creating a perfect post, there are some best practices you can follow to help make your posts more successful. We’ve dissected the key elements of successful Facebook posts so you can properly optimize yours.

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    An Introductory SQL Tutorial: How to Write Simple Queries

    By Rachel Sprung

    Ever heard of the computer language called SQL? You may have heard about it in the context of data analysis, but never really thought it would apply to you as a marketer. Or, you may have thought to yourself, "That's for the really advanced data users. I could never do that."

    Well, you couldn't be more wrong! The most successful marketers are data-driven, and one of the most important parts of being data-driven is being able to collect data from databases quickly.

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    8 Great Marketing Blogs You Probably Don't Follow (But Should)

    By Nichole Elizabeth DeMeré

    In the past couple of years, a few excellent, and informative sources of marketing wisdom have risen to prominence. With thoughtful content, original ideas, clear how-tos, and consistent schedules, these blogs have become household names (at least in your marketing department). 

    While these blogs deserve the recognition and readership they've cultivated, many people assume that those are the only places you should go for original, quality marketing ideas.

    Read More
    Why We Acquired Rekindle

    By Brian Halligan

    As you may have seen, HubSpot has acquired Rekindle, a Boston based technology startup with unique IP and innovations that we believe will help HubSpot and our customers advance. But how? Below I’ve taken the time to share some of my thoughts on why we made this specific acquisition and how we view acquisitions like these as part of our commitment to rapid growth and transforming the marketing and sales landscape.

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    3 Big Retailers That Also Rock Ecommerce

    By Morgan Jacobson

    Ecommerce and mobile commerce are obviously here to stay, much to the chagrin of major brick-and-mortar retailers. We’ve seen some of the biggest names in shopping go under, with Borders Books perhaps the most obvious. Then there’s the story of Blockbuster and Hollywood Video, which failed after the introduction of Netflix. Those that don’t conform to buyers’ need for convenience and privacy simply can’t survive.

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    How to Produce an Internet Radio Show

    By Michael Reynolds

    There are lots of ways to generate and publish content for your inbound marketing efforts. From the tried and true written word that powers your corporate blog to infographics, webinars, video and ebooks, the number of channels available to you seem almost endless.

    It can be frustrating at times to try to cut through the noise with this much content being published. While publishing relevant information can help you create a loyal community of constituents, do you ever wonder if you could reach more people by adapting your content to a different style?

    If you're struggling to figure out "what's next," you might want to explore the idea of hosting your own live internet radio show.

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    Starting a New Job? 8 Tips for Having a Great First Day

    By Lauren Pedigo

    Congrats! After all the time you spent perfecting your resume, networking with people, and researching the company, you landed an interview -- and nailed it. The next day, you were offered the job (and gleefully accepted it). 

    The hard part is over, right?

    Truthfully, the hard part is just beginning.

    Read More
    12 Tools & Resources to Help You Create Better Buyer Personas

    By Siobhán McGinty

    At first, creating buyer personas seems simple. They're just semi-fictional representations of your ideal customers, after all. 

    But when you actually get into the nitty-gritty of creating them, it's easy to get tripped up. One of the biggest challenges you are likely to encounter revolves around actually gathering the information you need to construct your personas.

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    10 Simple Web Copywriting Tips for Increasing Conversions

    By Eric Murphy

    Web copy is often the difference between visitors and leads, and leads and customers. It plays an integral role for consumers at every stage of the buying cycle, from awareness to decision making and advocacy.

    Most marketers can identify poor web copy when they see it. Why? Because poor web copy doesn’t read smoothly, stir emotions, influence behaviors, or make explicit calls to action—it feels purposeless—and that’s just bad marketing. And yet, web copywriting is a strategy that sometimes falls by the wayside, overlooked for other site priorities like gated content, video, design, and functionality.

    Read More
    The Essential Reading List for Growth Hackers: 15 Experts to Follow

    By Laxman Papineni

    I've always been in awe of growth hacking. Although I see a lot of different definitions surrounding this buzzword, I like growth hacker Aaron Ginn’s summation the best:

    A growth hacker is someone whose passion and focus is pushing a metric through use of a testable and scalable methodology.

    One reason I like this definition is because it hints at the how much entrepreneurs and seasoned professionals can learn from the depth of understanding growth hackers have about how companies grow -- and their ability to draw connections between how a company is performing, and the actions needed to lead to healthy, rapid growth that improve performance and set a company up for success.

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    Think Grammar Doesn't Matter? It Could Be Holding You Back From a Promotion

    By Allison VanNest

    Many people think that once they leave school, they don't need to worry about grammar. In the real world, most people will just figure out what you mean ... right?

    Not quite. Turns out, quality writing can help you get ahead in your career -- and poor writing can hold you back. So if you want to get ahead in the workplace, change careers, or find a job, then it’s time to dust off that dictionary, thumb through your thesaurus, and get a grip on grammar.

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    A Wikipedia Expert's Thoughts on the NYPD Editing Controversy

    By William Beutler

    Editor's Note: Recently, Capital New York reported that NYPD computers had been used to make edits to Wikipedia entries on police-related topics. We asked Wikipedia expert and President of Beutler Ink William Beutler to comment on this news story.

    New Yorkers and the social web alike were stunned to learn that NYPD computers had been used to make surreptitious Wikipedia edits on entries related to police department controversies, including pages covering the "stop-and-frisk" policy and the deaths of Eric Garner and Amadou Diallo.

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    How to Respond to People on Twitter: A Simple Guide for Businesses [Infographic]

    By Lindsay Kolowich

    Thanks to Twitter, businesses are closer to consumers than ever before. Tweets haven't replaced phone calls and handwritten letters, but they've become a popular way for consumers to vocalize their questions, praise, or complaints -- all in plain view of anyone who can find the conversation online.

    But customers don't just expect you to read their tweets about you -- they also expect you to reply.

    Read More
    5 Landing Page A/B Tests (And Their Surprising Results)

    By Ryan Lynch

    Intuition is a powerful and often unexplainable phenomenon of human nature. Using hunches based off of past experience and knowledge, we often believe we can predict another person’s actions or intentions. This cognitive miracle empowers humans to trust their gut feelings and make decisions with little to no objective support. It’s a beautiful thing, but one that often has negative repercussions on your marketing.

    Read More
    A Simple Formula for Writing Kick-Ass Blog Titles

    By Corey Eridon

    Look, I said ass.

    And in a minute, you'll know why. It's one thing to write great content, but it's another thing to get it read and ranked -- which is where nailing the title comes in. Titles are what sell the content. They represent it in search engines, in email, and on social media. It's no surprise, then, that one of the most common questions we get is around crafting titles.

    So let's just dive right in, shall we? This post will outline a simple formula for writing kick-ass titles and headlines.

    Read More
    The 10 Essential Videos All Schools Should Have on Their Website

    By David Ross

    A picture's worth a thousand words, but a video is worth even more in your marketing efforts for your educational institution. Videos can help your campus come to life for prospective students, as they see the people, programs, and places that make your school great. Especially if you have a lot of prospective students not from the immediate vincinity of your campus, video can be a good way to reach those who don't have the opportunity to visit. Here are ten types of videos you should include in your marketing efforts. 

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    9 Smart Ways to Measure Your Sales Enablement Efforts

    By Debbie Farese

    Any marketer can tell you that marketing has become a data-driven discipline. Most of us can tell you what metrics we track for our efforts at the top and middle of the funnel. Traffic? Check. Leads? Check. Opportunities? Check.

    But as our efforts fall further down the funnel, measurement gets much harder. When it comes to sales enablement, there’s no one number that can measure the results of your efforts or tell you what projects to prioritize. 

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    How to Add a CTA Button to Your Facebook Page [Quick Tip]

    By Lindsay Kolowich

    Facebook added a very handy feature in December 2014: the option to place a simple call-to-action button at the top of your Facebook Page. While only available to select businesses at first, Facebook has recently started to roll it out to the U.S. and the rest of the world.

    The CTA's functionality is pretty simple: You choose from seven pre-made button options ("Sign Up," "Shop Now," "Contact Us," "Book Now," "Use App," Watch Video," and "Play Game") and link it to any website you want.

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    14 Ways to Increase Your Clickthrough Rate on Twitter

    By Neil Patel

    Tweeting is easy. You can type up anything in three seconds and press "tweet." But sending a clickable tweet -- that, my friend, is a science.

    Thankfully, making your tweets clickable doesn't "just happen" based on the whim of the Twitter gods. It happens when you intentionally apply a certain set of principles.

    Read More
    Google and Consumers Agree: You Need a Mobile-Friendly Ecommerce Site

    By Tracey Wallace

     

    Brands with both a physical and digital presence make almost 30% more in revenue. Consumers report a higher level of satisfaction with brands that have both a brick-and-mortar and online store, according to a recent study. Legacy brands who once hailed shopping malls as their “mecca” are now having to close shop, and once-startup, online-only brands, including Warby Parker and Birchbox, are moving in and opening their doors.

    Read More

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