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Marketing / May 4, 2016 The New Manager's Guide to Effective Leadership
The New Manager's Guide to Effective Leadership

By Rebecca Corliss

New_Managers_Guide.jpgCongratulations! You’ve recently been promoted to a new position as a manager.

You now have a team, perhaps the opportunity to hire, and the chance to guide and grow your new direct reports. Are you ready for this?

You may be feeling excited, afraid, nervous, or empowered. You may also be experiencing the very common imposture syndrome: the fear of getting caught as a “fraud” due to not being competent or fully prepared to deserve your new position. But here you are, and the best thing you can do is to lean in to this experience as an ... Read More

Marketing / May 4, 2016 How to Tackle Your Most Ambitious Goals: A 5-Step Process From NBA Legend Bill Walton
How to Tackle Your Most Ambitious Goals: A 5-Step Process From NBA Legend Bill Walton

By Christine Ianni

For many, goal-setting can feel like a daunting process.

You want to be sure that whatever you're working towards is measurable, impactful, and challenging enough to keep you on your toes. Trouble is, the planning process is only half the battle. 

When it actually comes time to achieve said goal, it's easy for things to fall apart. Think back to those New Year's resolutions you set. Does the phrase grossly overestimated come to mind?

NBA legend Bill Walton, knows the intricacies of both setting and achieving goals all too well. Of course, it doesn’t hurt that he was coached by one of the best coaches in history -- John Wooden -- who was committed to helping him succeed both on and off the court. 

On this week’s episode of The Growth Show, we sat down with Walton to learn more about how Wooden's influence helped him devise a process for successfully tackling even his most ambitious goals.

How to Hit Your Ambitious Goals: A 5-Step Process

While there are plenty of strategies out there for setting goals, the process of actually hitting those goals can seem like a much more ambiguous path. How do we solidify the path to then hit our goals?

“Ask somebody who is on their way back," suggests Walton.

Walton is on his way back, so we asked him on your behalf. Let's take a look at his process below. 

Step 1: Define Your Goal

What's the key to getting started? “Have a dream,” Walton told us. 

When you have a dream in mind, it becomes much easier to define a measurable goal -- or set of goals -- to get you there. Once you have a defined goal, you can use it to determine where to devote your focus and what to prioritize. 

Need help defining your goal? This free goal-setting template should make it a bit easier. 

Step 2: Get a Mentor

The next step? “Choose a teacher, a leader, or a coach," suggests Walton. 

Even the most successful leaders have had mentors along the way. And the words of the ideal mentor will resonate years beyond their physical presence. In fact, if they've done their due diligence, you should walk away from the relationship with a toolbox full of lessons to carry with you. 

The hard part? Finding the right person. When searching for a trusted advisor, you want to look for someone who has achieved something that you can learn from. While it's possible that this person might be a peer, mentors tend to be senior to their mentees. 

If you're having trouble determining what to look for in a mentor, check out this post on mentorship tips from my colleague Lindsay. 

Step 3: Assemble or Join a Team

Ready to tackle the third step? Walton says you need to, “Join a team and immerse yourself in [that] positive culture.”

Creating a team gives you the advantage of approaching your goal with a diverse perspective. For example, I played on a collegiate hockey team and one of our biggest strengths was knowing how to leverage our unique skills to perform as a strong, cohesive unit.

This type of approach allows everyone to bring something different to the table while encouraging each individual to expand their perspective. Besides the individual growth value, you will be able to hit your goal faster.

Need advice on putting together a team? Here’s a free kit to help you build your inbound team.

Step 4: Sharpen Your Foundation

By now, you're on the right track. To keep moving forward, Walton suggests that you, “Develop the individual foundation -- assuming and understanding that the strength of the team is the strength of the individual."

In other words, now that you have reinforcement to help you accomplish your goal, you need to leverage it. But this doesn't mean that you should delegate every task on your own plate. In fact, you'll benefit from keeping busy yourself: According to Yerkes Dodson Law, increased mental arousal can help you improve your performance.

Instead, lean on your teammates to help you sharpen your breadth of skills. Try to soak up bits of knowledge from each of their areas of expertise to help you devise a well-rounded plan for accomplishing your goal.

Step 5: Be Prepared to Sacrifice and Self-Discipline

Walton's final tip? “Have the willingness to sacrifice and discipline.”

This one may fall under the category of easier said than done. It can be difficult to get yourself in the zone -- especially if it’s 3 p.m. on a Friday -- but this is where you can save yourself some serious time. The better you are at finding your “flow,” the easier it will be to enter that space when you need it most.

The other half of this is being comfortable saying “no.” No to leaving work early, no to taking on that extra project, and no to staying up late to watch Netflix. Trust me, learning how and when to say "no" will save you a ton of time and energy. 

The lesson? Define not only your goal, but also the path to achieve said goal. And as you build out that path, don't hesitate to look for opportunities to pick up support from mentors or teammates -- it'll make all the difference. 

Want more advice on how to hit your goals? Check out the rest of our conversation with Walton on The Growth Show on iTunes.

(P.S. Don't hesitate to leave a review! We are always looking to hear from listeners.)

subscribe to HubSpot's Growth Show podcast

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Marketing / May 3, 2016 17 Things People Absolutely Hate About Your Website
17 Things People Absolutely Hate About Your Website

By Lindsay Kolowich

One of the tenets of inbound marketing is to not annoy people. So why is it that many websites are still chock full of the elements that so many visitors have bemoaned over and over?

Perhaps with the sheer excitement (or terror, depending on your personality) that comes with designing your own website, all of the user experience quirks that have driven you crazy over the years escape your mind.

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Marketing / May 3, 2016 A Visual History of Internet Firsts [Infographic]
A Visual History of Internet Firsts [Infographic]

By Erik Devaney

Back in 1995, less than 1% of the world's population used the internet. During that same year, Newsweek published a now-infamous article (originally titled, "The Internet? Bah!"), which surmised that the internet would amount to little more than a fad.

Flash forward to today. Around 40% of the world's population is connected to the internet, representing over 3 billion people.

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Marketing / May 3, 2016 3 Valuable Lessons From Seth Godin on Failure, Permission Marketing & What It Means to Be Remarkable
3 Valuable Lessons From Seth Godin on Failure, Permission Marketing & What It Means to Be Remarkable

By Ryan Robinson

Trying to nail down Seth Godin's greatest strength is no easy task. He's a brilliant author, marketer, speaker, and entrepreneur, but above all that, he's truly mastered the art of getting straight to the point. 

Have you seen his blog? He carefully boils each post down to a few hundred words. No fluff. No fancy sentences. Just perfectly distilled lessons. 

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Marketing / May 2, 2016 11 Helpful Resources for Improving Your Business Skills
11 Helpful Resources for Improving Your Business Skills

By Lindsay Kolowich

Whether or not business school is worth the investment is a hot topic these days. But regardless of where you stand, you don't have to go to business school to gain a better understanding of how businesses work.

"Business" is quite a versatile topic with many components. There's a lot that goes into becoming more business-savvy, whether it's learning the "softer" skills (like people management and public speaking) or mastering the "hard" skills (like accounting and finance).

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Marketing / May 2, 2016 How to Use Video in Each Stage of the Buyer's Journey [Free Interactive Guide]
How to Use Video in Each Stage of the Buyer's Journey [Free Interactive Guide]

By Ellen Bartolino

Video has quickly become one of the most powerful mediums for sharing your message: 78% of people watch videos online every week. What's more, 55% of people watch videos online every day.

But like any new marketing tactic, video needs to be done right to have an impact on your business.

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Marketing / May 2, 2016 A Simple Guide to Motivating People at Work [SlideShare]
A Simple Guide to Motivating People at Work [SlideShare]

By Lindsay Kolowich

motivate-employees.jpg

Motivated employees aren't just a joy to be around at work. They also perform better, are more productive, and contribute to higher morale. Disengaged employees, on the other hand, are costly -- both in terms of pay and team morale.

But every leader knows that motivating their team is hard. In fact, 30% of executives say that motivating their employees is actually their toughest job.

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Marketing / April 30, 2016 You Can Now Set Goals in Google Calendar: Here's How to Set It Up
You Can Now Set Goals in Google Calendar: Here's How to Set It Up

By Erik Devaney

While setting and working towards personal goals is often hailed as a way to stay motivated and productive, the science behind goal-setting paints a different picture.

For starters, a study from the University of Liverpool revealed a connection between depression and setting generalized, abstract goals. It turns out that when we don't have precise criteria for what it means to achieve a goal, it's difficult to ever feel a sense of accomplishment.

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Marketing / April 29, 2016 7 Great Examples of 'Welcome' Emails to Inspire Your Own Strategy
7 Great Examples of 'Welcome' Emails to Inspire Your Own Strategy

By Erik Devaney

We've all heard how important it is to make a good first impression. Show up late for a job interview? That's a bad first impression. Eat a ton of garlic and forget to brush your teeth right before a first date? Also a bad first impression. Go to meet your significant others' parents for the first time dressed in Crocs and sweatpants? That might also result in a bad first impression (depending on prevailing fashion sensibilities).

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Marketing / April 29, 2016 14 Stress Management Apps to Relax Your Mind & Body
14 Stress Management Apps to Relax Your Mind & Body

By Lindsay Kolowich

Stress and anxiety -- to some degree -- are natural parts of everyday life. Think about it: You get that feeling when a driver cuts you off on your way to work, or when you have a looming deadline, or when you spill coffee on your shirt.

These stressful moments can range from uncomfortable and annoying (even motivational) to completely debilitating. 

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Marketing / April 28, 2016 The Psychology of Ecommerce: Why Your Loyalty Program May Not Build Loyalty
The Psychology of Ecommerce: Why Your Loyalty Program May Not Build Loyalty

By Greg Wise

Loyalty rewards programs are a staple of retail and ecommerce brands, but what if they’re doing more harm than good? At their most basic, loyalty programs allow customers to accrue points or punch cards until free items or discounts are earned. But what if sometimes a simple “thank you” is all you need?

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Marketing / April 28, 2016 The Hazards of Working a Desk Job & How to Overcome Them [Infographic]
The Hazards of Working a Desk Job & How to Overcome Them [Infographic]

By Erik Devaney

Sore neck. Blurred vision. Difficulty focusing. The feeling that your eyes are being burned into oblivion by your computer screen. If you've been experiencing any (or all) of these symptoms, there's a good chance that you're suffering from a terrible affliction known as "working a desk job."

Even if you love what you're doing, sitting and staring at a screen all day can take a toll on your well-being.

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Marketing / April 27, 2016 10 of the Best Brands on Snapchat Right Now (And Why They're So Great)
10 of the Best Brands on Snapchat Right Now (And Why They're So Great)

By Lindsay Kolowich

It used to be that Snapchat was seen as a platform geared mostly toward teens and pre-teens. But over the last several years, Snapchat has added features and made changes that have helped to move it into a much broader space.

No longer are they a niche photo-messaging service -- they've become an established media platform valued at over $16 billion and with over 100 million users.

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Marketing / April 27, 2016 How to Become a Better Public Speaker: The Unlikely Exercise That Helped Unlock My Potential
How to Become a Better Public Speaker: The Unlikely Exercise That Helped Unlock My Potential

By Kipp Bodnar

In the early days of HubSpot, I wore a lot of different hats -- some of which fit me pretty well.

How did I know this? Well, I started getting more and more offers for speaking engagements. People wanted to hear from me. And when your company wants you to be a public-facing spokesperson for the organization, how can you say no?

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Marketing / April 26, 2016 8 Reasons Super Specialized Companies Should Embrace Inbound
8 Reasons Super Specialized Companies Should Embrace Inbound

By Bill Peatman

ThinkstockPhotos-476705828-677642-edited.jpg“People don’t shop for our products online.”

I can’t tell you how many times I’ve been told this by sales and marketing leaders at B2B companies that make obscure, highly complex technology and products. They tend to resist inbound marketing and lead generation because they don’t make “click to buy” products. Most have expensive custom products with long sales cycles and apply to a very narrow customer base. They figure few people are searching online for their products, so they don’t try too hard to attract them. I call them “superniche” companies.

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Marketing / April 26, 2016 How to Write a Cover Letter That Gets You the Job [Template + Examples]
How to Write a Cover Letter That Gets You the Job [Template + Examples]

By Rachel Sprung

No one seems to agree on cover letters. How much time do you need to spend perfecting them? Do hiring managers even read them? Is it better to just send in your resume and call it a day?

Now, I'm not in HR, but I've been approached by applicants who wondered whether their cover letter would actually be read. My answer is one not many of them wanted to hear: "Sometimes."

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Marketing / April 26, 2016 How to Do Market Research: A Step-by-Step Guide to Understanding Your Buyer's Journey
How to Do Market Research: A Step-by-Step Guide to Understanding Your Buyer's Journey

By Debbie Farese

By now, you probably know that today's buyers hold all of the power when making a purchasing decision. You're also probably aware that they're doing some of their research online. But have you really adapted your marketing plan to match the way today's customers shop and buy?

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Marketing / April 26, 2016 How to Optimize Your Existing Blog Content for Traffic & Conversions [Live Google Hangout]
How to Optimize Your Existing Blog Content for Traffic & Conversions [Live Google Hangout]

By Christine White

Every marketer knows that a successful inbound marketing strategy includes a blog. But not just any blog -- a blog that boasts relevant, consistent content that's optimized for both the target audience and search engines. That's the kind of blog that drives results.

Trouble is, finding time to balance quality and quantity is tricky.

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Marketing / April 25, 2016 How to Get Unstuck in Your Career
How to Get Unstuck in Your Career

By Rebecca Corliss

“I feel stuck. Where should I go from here?”

It’s not uncommon to feel like there’s no obvious next step in your career. It’s hard work to guide yourself, especially when you’re walking into the unknown.

So what do you do when you feel stuck? Do you jump ship? Apply for a new role within your company? Or just stick it out?

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Marketing / April 25, 2016 Why Am I So Tired? A Deep Dive Into Our Need for Sleep
Why Am I So Tired? A Deep Dive Into Our Need for Sleep

By Lindsay Kolowich

When you nestle into your warm bed, shut your eyes, and slowly drift off to sleep ... do you think your mind and body are shutting down for the night?

Not the case, my friend. While our bodies might remain (relatively) still when we sleep, our minds are hard at work. During these critical hours, a lot of that processing, restoration, and strengthening that's so important to our bodies and minds is taking place.

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Marketing / April 25, 2016 8 Top Tips to Survive Your Next Conference
8 Top Tips to Survive Your Next Conference

By Daryn Smith

Attending an international conference isn’t always as glamorous as it sounds. As any seasoned delegate will tell you, it’s not all rubbing shoulders with famous speakers, impressing online connections in real life and closing big business deals over gourmet dinners and fancy cocktails. In fact, a long day at a conference, spent rushing from talk to talk, gulping down fast food and desperately trying to remember which business card matches which new face, can leave you feeling a bit like a deflated balloon.

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Marketing / April 25, 2016 Where Time Gets Lost at Work (And How to Get It Back) [Infographic]
Where Time Gets Lost at Work (And How to Get It Back) [Infographic]

By Erik Devaney

We've all been there: heads down on an important project, cranking away, and then  woosh. You fly into a meeting. And then woosh, you fly into another meeting. Your stomach grumbles. It's lunchtime. You decide to work at your desk so you can keep cranking on that project. But then ping, there's a message from your manager. You have to drop everything and help put out a (digital) fire. By the time you get back to your important project, it's 6 p.m. and everyone is packing up to go home.

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Marketing / April 24, 2016 3 Productivity Lessons From HubSpot Co-Founder Dharmesh Shah
3 Productivity Lessons From HubSpot Co-Founder Dharmesh Shah

By Leslie Ye

This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales.

Successful founders are productive. I'm not sure if they're successful because they’re productive, or if they forced themselves to become productive because they wanted to be successful. It's very much a chicken-or-egg question.

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Marketing / April 23, 2016 The Ultimate Ad Dimension Cheat Sheet for Facebook, Twitter, LinkedIn & Other Social Networks [Infographic]
The Ultimate Ad Dimension Cheat Sheet for Facebook, Twitter, LinkedIn & Other Social Networks [Infographic]

By Jami Oetting

This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post.

People remember what they see more than what they read. This is because we're able to comprehend visual information much more quickly than text.

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Marketing / April 22, 2016 How to Turn Your Workspace Into a Den of Productivity
How to Turn Your Workspace Into a Den of Productivity

By Erik Devaney

When it comes to improving productivity in the workplace, much of the advice we hear centers around the mindset or motivation of the individual in question -- advice like "You need to set goals for yourself," or "You need to focus on your passion," or "You need to meticulously plan every portion of your day down to the millisecond."

And while such advice can potentially be helpful, there's one aspect of improving productivity that we often overlook: our environments.

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Marketing / April 22, 2016 There's a Problem With Brand Identity: What Marketers Really Think About Brand Experience [Infographic]
There's a Problem With Brand Identity: What Marketers Really Think About Brand Experience [Infographic]

By Lindsay Kolowich

Many organizations know that building a brand identity is critical for any business. That brand identity includes what your brand says and what its values are. But how many of these organizations actually deliver on their brand promise?

Not nearly enough, according to a study on brand experience by Brandworkz and CIM. The study surveyed 2,200 marketing leaders all over the world about the challenges, opportunities, and best practices for aligning brand promise and customer experience.

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Marketing / April 22, 2016 Time for a Website Overhaul? A Look Into the Redesign Timelines of 6K+ Businesses
Time for a Website Overhaul? A Look Into the Redesign Timelines of 6K+ Businesses

By Jeffrey Vocell

Redesigning your website is a great way to get a fresh start. But how do you know when it's actually time to get the ball rolling on an overhaul? 

Many times, a redesign begins when an executive or marketer begins to feel like the website is outdated. This can especially be true if a competitor, or someone in an adjacent industry recently redesigned their site. 

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Marketing / April 21, 2016 17 Tools & Resources for Conducting Market Research
17 Tools & Resources for Conducting Market Research

By Jami Oetting

We are creatures of habit, especially when it comes to buying behavior. We know the location of our favorite products in the store, and we trust that they'll work year after year. In fact, research shows Americans buy the same 150 items, which accounts for 85% of household needs. 

People don't like change. It's a battle to get someone to switch to an unknown brand.

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Marketing / April 21, 2016 8 Creative Ways to Manage Your Tasks & Projects Effectively Using Trello Boards
8 Creative Ways to Manage Your Tasks & Projects Effectively Using Trello Boards

By Lindsay Kolowich

Often times, the greatest challenge marketers face when creating content isn't the actual writing, publishing, or promoting. Instead, it's the other related tasks -- brainstorming, scheduling, and coordinating moving parts -- that wind up causing us stress.

This is where tools like Trello come in.

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Marketing / April 21, 2016 How to Memorize a Speech Using Visualization Techniques [Infographic]
How to Memorize a Speech Using Visualization Techniques [Infographic]

By Erik Devaney

If you've ever tried to recite a speech entirely from memory, you've likely discovered that it's no easy task. And it's not just the sheer brainpower required to memorize a speech you've written ahead of time that makes it difficult -- having to recall that speech in front of a live audience adds a further level of complexity.

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Marketing / April 20, 2016 Snapchat Is Growing Up
Snapchat Is Growing Up

By Courtney Williams

 Whether or not you use it, we’ve all heard of Snapchat. And regardless of your preconceived notions about it, this photo and video sharing app has quickly become popular with adults over the last year, making it a serious contender in the social media world. Snapchat is no longer just for teens, so how can marketers take advantage of this increasingly mainstream tool?

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Marketing / April 20, 2016 How to Find Your Flow: A Simple Guide to Better Concentration & Higher Productivity [Infographic]
How to Find Your Flow: A Simple Guide to Better Concentration & Higher Productivity [Infographic]

By Lindsay Kolowich

Ever gotten so "in the zone" at work that you completely lost track of time?

This intense state of concentration is sometimes also called "flow." Your whole world becomes you and the project you're working on -- and it feels great to emerge from that state after getting a whole lot done in not a lot of time.

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Marketing / April 19, 2016 The Top 3 Ways to Use User-Generated Content in Ecommerce
The Top 3 Ways to Use User-Generated Content in Ecommerce

By Joanna Alter

Social proof is essential to any marketing strategy. User-generated content (UGC) in the form of customer reviews and pictures addresses the ecommerce pain point of uncertainty that affects shoppers and store owners alike, while providing social proof. 

Shoppers sometimes hesitate to buy online because it can be difficult to gauge information about the fit and quality of items without seeing them in person. Conversely, ecommerce store owners are challenged to build trust with site visitors and communicate the sense and feeling of tangible products through the barrier of a digital screen.

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Marketing / April 19, 2016 Using Audience Data to Power Native Ads
Using Audience Data to Power Native Ads

By Greg Brown

coghands.png

Native advertising is on the rise for publishers—and that’s a good thing. In recent years, media companies have been dealing with the perfect storm: industry-wide programmatic ad revenues are on the decline while ad blocking is on the rise. The bottom line for these trends is that consumers are extremely picky about their online experiences. Readers want and will always want great content, but they don’t ads to interrupt their browsing experiences.

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