<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1657797781133784&amp;ev=PageView&amp;noscript=1">

    Where Marketers Go to Grow

    Search HubSpot's Blogs

    Start typing...

    Press return/enter to start your search

    The Need for Leads: Why Marketing is the Perfect Wingman for Sales

    By Peter Cartier

    ThinkstockPhotos-186551420-450011-edited.jpgHistorically, the two “top guns” of customer engagement have never really seen eye-to-eye thanks to a long time rivalry fueled by their ego and perpetuated by differing metrics. All over the world, sales and marketing teams have inherited various roadblocks that keep them from working well together. Mistrust, miscommunication and different goals continue to pull the teams in separate directions.

    And while the two departments have been on a highway to the danger ... Read More

    6 Ways That Nonprofits Can Improve Their Keyword Research

    By Nick Cholakis

    The power of search engine optimization (SEO) is irrefutable. When your organization is easier to find on Google and Bing, you’ll generate more visibility around your work. Your nonprofit will experience the perks that come with bringing more people to your website—from increased membership to PR attention and beyond.

    Read More
    How to Use Instagram for Your Business [Free Ebook]

    By Ellen Bartolino

    Instagram for business has become an essential element of social media marketing. With 400 million users, over 80 million posts per day, and a 93% growth month-over-month for businesses using it, Instagram is an extremely useful social media platform to take advantage of. While other social media sites like Facebook, Twitter, and LinkedIn each serve their own purpose, Instagram is a platform where you can show your company's human side.

    Read More
    The Typography Trends Every Marketer Should Have on Their Radar [Infographic]

    By Lindsay Kolowich

    Just like an awesome photo or graphic can really make your design stand out, so can the right font. But the wrong font can also make your design stand out ... in a bad way. If you've ever seen a design with really out-of-date typography, you know what I mean.

    But what makes a font or typography design out-of-date? What's "in" right now? Whether you're designing a one-off project or you're a seasoned designer, it's important to stay on top of typography trends so your work looks and feels current.

    Read More
    Introducing HubSpot's New Research Hub: Your Go-To Source for Marketing, Sales & Business Data

    By Kipp Bodnar

    On our path to embracing a new era of marketing and sales, HubSpot discovered something important. Relevant data is the heartbeat of good inbound marketing and sales. In order to make sure we stay on top of trends, information, and the goals of our customers, we decided to launch HubSpot Research.

    The goal is simple: we have analysts and contributors gather data and create thought leadership that ultimately helps people transform their businesses for the better.

    Read More
    Amazon to Open Physical Stores?

    By Susannah Morris

    Every news outlet in the world is telling Amazon that they’re doing this ecommerce thing all wrong. What started as an online bookseller ballooned into the largest e-tailer in the world, with every so much more available than books. Such prodigious growth both inspired and disgusted everyone who watched. And now they want to take it all back to where they began: books.

    Read More
    8 TED Talks About Work/Life Balance That'll Change the Way You Think

    By Lindsay Kolowich

    Everyone and their mother seems to have a strong opinion about work-life balance.

    Some argue that balancing career and lifestyle is necessary for your overall happiness. Others argue that the concept of "balancing" your work and your life, which implies that the two are on par with one another, is plain old wrong. Still others argue the whole thing is completely imaginary and unrealistic, and that we're making ourselves unhappy by pursuing it in the first place.

    Read More
    What Does Marketing Look Like Around the World? 36 Stats & Trends From 5 Different Regions

    By Lindsay Kolowich

    It's hard to generalize about "the state of marketing" in the world when marketing looks and feels different depending on where you are.

    Just like location, technologies, culture, and politics affects consumer behavior, it also affects how marketers, well ... do marketing. Marketers in Asia-Pacific might find themselves with different priorities, challenges, and practices than marketers in Latin America, or in Europe, or in Australia and New Zealand, and so on.

    Read More
    8 Pieces of Marketing Wisdom for the Chinese New Year

    By Niti Shah

    It's that time of the year again: A time when nearly a sixth of the world's population comes together to celebrate Chinese New Year. And as a global company with employees, customers, agency partners, and subscribers who celebrate this holiday, we decided it was time to get in on the festivities. 

    In celebration of the Year of the Monkey, we created the Marketing Fortune Generator. This free tool does what you'd expect: it generates your marketing fortune for the new year.

    Read More
    How to Prep Your Online Store for a Celebrity Endorsement with the Likes of Beyoncé

    By Tracey Wallace

     

    Starting up a business is hard work. Any successful entrepreneur will tell you that. What they’ll likely also tell you is that to be truly successful, timing is absolutely everything. Some entrepreneurs may call this aspect of success “luck,” and they’re probably right. The formula to produce luck for you and your company, then, is as simple as identifying your opportunities and putting action behind them. At least, this was the success formula for metallic temporary tattoo company Flash Tattoos when they solidified a collaboration with Beyoncé.

    Read More
    Funny Tweets & Social Media Examples From 17 Real Brands

    By Lindsay Kolowich

    There are quite a few factors that go into what makes a brand "followable" in social media. Think about it from the follower's perspective: Why do you choose to 'Like' or follow certain brands on social networks like Facebook and Twitter?

    It could be because they share valuable, educational content that appeals to your interests and needs.

    Read More
    The Art of Being a Great Coworker: 13 Ways to Improve Your Work Relationships

    By Carly Stec

    This year, you'll likely spend more time with your coworkers than you will with your significant other, parents, best friend, siblings, cat, and ... well, you get the point.

    Think about it: If you work 40 hours a week, 52 weeks a year, that's over 2,000 hours a year spent with the same people -- give or take a vacation or two, of course. That's a ton of time, and can often lead to a ton of silent (or not so silent) frustrations.

    Read More
    12 Recruiting Stats That'll Improve the Way You Hire [Infographic]

    By Lindsay Kolowich

    Looking for talented new folks to join your team? Nowadays, it's tough going out there for organizations that are trying to hire. In many cases, companies find themselves spending a whole lot of time and money on recruiting, while not getting quite the results they were looking for.

    If your team is on the lookout for new talent, there are a few things you'll want to consider. 

    Read More
    8 Things to Do Before Interviewing Someone for Your Team

    By Karen Seketa

    Hiring the right talent for your organization has a direct impact on maintaining your competitive edge, so it is crucial that you don’t screw it up by short-changing the preparation required for the interview process. Sure, we all think it works out just fine to simply skim the resume 4 minutes before the candidate arrives and wing it, but I am willing to bet my hat that your lack of respect for the process has cost you some key talent.

    Read More
    6 Stats that Prove the Importance of Product Videos for Ecommerce

    By Morgan Jacobson

    Producing quality videos for your ecommerce site is hard, we know. Equipment is expensive, and specialists who know how to use that equipment cost even more. For that very reason, many ecommerce businesses will settle for photos and graphics just to get the job done.

    These six statistics show that video might just be an investment worth making. Sure, you’ll have to dig a little deeper into those pockets at first, but the results will return more than you dreamed.

    Read More
    195+ Perfectly Optimized Design Templates for Email, Infographic & More [Free Templates]

    By Niti Shah

    We all know visual marketing works. Visual content is 40X more likely to get shared on social media than other types of content. Not to mention, infographics are Liked or shared on social media 3X more than any other type of content. 

    The problem is, it can be hard to actually create these visuals -- especially when you're a small marketing team with too much to do and no designer on hand. 

    Read More
    How People Are Really Using Snapchat: A Glimpse Into Their Growing User Base [Infographic]

    By Lindsay Kolowich

    Snapchat has grown up a lot since its release back in 2011. While most people know it as the app that lets you send "private," disappearing photos to your friends, the app has a whole lot more depth to it now. It offers branded and interactive filtering options, live news stories, and even a feature that lets you send cash to a friend.

    Its popularity and growth all the way up until now has been impressive.

    Read More
    11 Practical Tips for Finishing Your To-Do List Faster

    By Lindsay Kolowich

    "Work smarter, not harder."

    Chances are, you've heard this phrase before -- and probably more than once. The philosophy behind working "smart" is to maximize your productivity when you are working so that you can get more stuff done in shorter periods of time. By working smarter, you'll find yourself with more time in the day to sleep, exercise, be creative, and recharge.

    Read More
    What You Should Eat Before a Job Interview & Why It Matters [Infographic]

    By Lindsay Kolowich

    You meticulously tweaked your resume until it was 100% perfect. You spent hours writing (and rewriting) a compelling cover letter. You researched and prepped for that phone screen -- and knocked it out of the park. Now, you're getting ready for an in-person job interview. How do you prepare?

    Turns out, what you do on the day of the interview will contribute a lot to how well you do in the interview itself.

    Read More
    What Motivates an Internet Troll? The Science Behind the Internet's Least Favorite People

    By Carly Stec

    In the depths of almost every internet community lives a troll. A snarky, quick-witted adversary waiting for an opportunity to insert an offbeat remark or uninvited comment. 

    With 5.6% of individuals admitting that they self-identify as trolls or enjoy trolling online, it's likely that you or someone you know has had their feathers ruffled by one of these menacing online villains.  

    Read More
    3 Ways to Use Customer Behavior History to Predict the Future

    By Ted Ammon

    Look, no one has a crystal ball at the ready to tell you who’s going to buy what, and how much, and when. Does that mean you have to wait around to see what a customer’s going to do? Of course not. You can learn a lot about your customers by studying their habits—past visits to your site—to predict what they’ll do next. It’s just a matter of knowing what information you need and when to use it.

    Read More
    Overcoming Growth Obstacles: ClassPass' Founder on Building One of the Hottest Fitness Startups [Podcast]

    By Ginny Soskey

    When Payal Kadakia quit her job at Warner Music Group, she didn't have a backup plan. All she knew was she wasn't happy in her current job -- and she needed to do something about it. 

    She spent several weeks trying to figure out what that something would be. After much soul-searching, she finally landed on her big idea: a fitness search engine that would surface new classes in your area. 

    Read More
    How to Make an Infographic in Under an Hour [15 Free Infographic Templates]

    By Lindsay Kolowich

    Wouldn't it be great if creating infographics was as simple as writing regular ol' text-based blog posts? Unfortunately, the reality is that making visual content like this usually takes a lot more time, effort, and let's face it -- skill -- than the written word. Usually.

    But considering the popularity and effectiveness of visual content in marketing today, you can't just afford to throw in the towel.

    Read More
    Getting Inbound Buy-In from Your Media Sales Team

    By Christian Mongillo

    Any marketer will tell you: happy salespeople are the currency of a job well-done. When you bring awesome leads to your account reps, you make their jobs infinitely easier. Instead of weeding through mismatched prospects, they can focus on closing deals with solid fits. This efficiency is especially important in the media world where established sources of revenue are waning, and publishers are needing to get creative in how they’re keeping their businesses alive.

    Read More
    31 of the Best Office Pranks & Practical Jokes to Pull on Your Work Buddies

    By Lindsay Kolowich

    Thanks to the TV show The Office, many of us have heard of the classic "stapler in Jell-O" trick. But what other, less conventional pranks are out there to add some color to an otherwise average day at the office?

    We asked our friends and combed the internet for more examples of some of the funniest office pranks, and pulled together this list to serve as inspiration for your own work pranks.

    Read More

    Subscribe to HubSpot's Marketing Blog

    Join 300,000+ fellow marketers! Get HubSpot's latest marketing articles straight to your inbox. Enter your email address below:

    Comments

    Sorry we missed you! We close comments for older posts, but we still want to hear from you. Tweet us @HubSpot to continue the discussion.

    Comments
    subscribe to hubspot's marketing blog
    X

    Join 300,000 Fellow Marketers

    Get expert marketing tips straight to your inbox, and become a better marketer. Subscribe to the Marketing Blog below.